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Seiichi Saito of Panoramatics appointed as conductor of co-creation platform for Tokyo Expressway (KK Line) revitalization project ……
[Image 1: https://prtimes.jp/i/15546/30/resize/d15546-30-37474d8fbd3e017892e1-0.jpg&s3=15546-30-8bfd5edf13158bd9fa4e52d98306fcdd-3900×2600.jpg] Mr. Seiichi Saito, president of Panoramatics, will participate in the KK Line Revitalization Project from Monday, April 1, 2024, and will work with various stakeholders on the co-creation platform to revitalize the Tokyo Expressway. I have been appointed as a conductor to bring about harmony.
[Image 2: https://prtimes.jp/i/15546/30/resize/d15546-30-0fa84657a8f426d1087d-0.jpg&s3=15546-30-4636346954f1cec5ce49bafb77e523ad-1120×720.jpg] Leading the co-creation platform for the KK Line revitalization project, which utilizes the Tokyo Expressway and transforms it into a pedestrian-centered public space.
The “KK Line Revitalization Project” refers to the Tokyo Expressway (commonly known as the KK Line), which has continued to grow together with the local community as an urban infrastructure, from a “car-only road” that runs through the center of Tokyo, making use of existing facilities. This is a project to revitalize the area into a
“pedestrian-centered public space.” Although it is located in the middle of the city center, it is planned to be a place where everyone can enjoy a comfortable stay while interacting with greenery. As green infrastructure that connects people, the city, and the environment, we aim to become a symbol that adds new value and charm to Tokyo.
[Image 3: https://prtimes.jp/i/15546/30/resize/d15546-30-fdcb055824282db78b36-0.jpg&s3=15546-30-d152e265649ad25ee270b4f0fb90bd78-1400×932.jpg] The co-creation platform, for which Panoramatics Seiichi Saito has been appointed as a conductor, is the entity that promotes the KK Line revitalization project, and works in collaboration with the Tokyo Expressway Co., Ltd. Project Promotion Office, which is the exclusive organization for this project, and specializes in each area. This will be a platform for creating opportunities for “co-creation” with families and other related parties, and actively incorporating the results into this project.
Additionally, in this project, Panoramatics will be in charge of promoting the co-creation platform project. Further information will be announced on the official website of the KK Line Project.
[Image 4: https://prtimes.jp/i/15546/30/resize/d15546-30-9f29953482992788ae49-0.png&s3=15546-30-f2c80a7087c33ed4d45b4a6d1c97da52-2450×1658.png ]
KK Line Project Official Homepage
https://www.kk-saisei.com/
*KK Line: Common name for the “Tokyo Expressway,” a road exclusively for automobiles that is provided free of charge by Tokyo Expressway Co., Ltd.
KK line revitalization project co-creation platform
Comment from Conductor Seiichi Saito: “Tokyo has grown into a world-class city through collaboration between the government and the private sector. Being involved in this moment of change in my role is a project in which I, and our team, will be pouring everything we have into the future of Tokyo’s urban development and area management. This will definitely be a great opportunity to discover new possibilities for “public spaces” in Japan, so I want to brace myself and take on the challenge.
I believe in the power of design and the potential of co-creation. In order to make full use of these two possibilities and make the new KK Line a place that will be used for a long time and be loved by many people, I would like to firmly fulfill my role as a conductor while co-creating with various people. think. ”
Seiichi Saito Profile President of Panoramics/Representative Director/Creative Director of Abstract Engine Co., Ltd. Born in Kanagawa Prefecture in 1975. Studied architectural design at Columbia University School of Architecture (MSAAD). Established Rhizomatiks Co., Ltd. (currently Abstract Engine Co., Ltd.) in 2006. After leading the in-house architecture department, in 2020, with the theme of “CREATIVE ACTION”, he will connect governments, companies, and individuals, and work across fields such as regional design, tourism, and DX to solve problems from planning to implementation. Formed “Panoramatics”. Chairperson of the Good Design Award Jury from 2023. Head of the 2023 D&AD Award Digital Design Division Jury. 2025 Osaka/Kansai Expo EXPO co-creation program director.
[Image 5: https://prtimes.jp/i/15546/30/resize/d15546-30-c9abcb72337037ad8997-0.jpg&s3=15546-30-f553b8849b7cccadd26d25849f8ebb4b-3900×2600.jpg] KK Line Regeneration Project
Co-creation platform coordinator
Minoru Sasaki Profile: Worked at a consulting firm affiliated with Panoramatics, a securities company, and an AI startup before assuming his current position. Managed projects with the Cabinet Office and Ministry of Economy, Trade and Industry, demonstration projects with local governments, new business development with private companies, M&A, corporate revitalization, financing, etc. Salzburg Global Seminar Fellow from 2023. https://panoramatiks.com/Comment from Mariko Hanaki, Managing Director, Project Promotion Office, Tokyo Expressway Co., Ltd. The Tokyo Expressway (KK Line) is an automobile-only expressway that was created as a pioneer of the so-called PFI, which is the development and operation of public facilities by the private sector. road. We aim to revitalize the KK Line as a pedestrian-centered public space, but in order to make effective use of existing facilities, we need experts in various fields to not only improve the hardware aspects, but also the intangible aspects such as utilization and management systems. It is important to co-create with related parties such as the local community and surrounding areas. I hope that Mr. Saito will act as a conductor and lead the project to the fullest, so that co-creation will create a wonderful harmony in order to realize a new public space that will attract attention from around the world. . ■KK line revitalization project history
In 2019, the Tokyo Metropolitan Government established the “Tokyo Expressway (KK Line) Existing Facilities Study Group” made up of experts and related administrative organizations.
In 2020, the same committee recommended to the Tokyo Metropolitan Government that the KK Line be regenerated into a pedestrian-centered public space.
2021 Tokyo Metropolitan Government formulates “Tokyo Expressway (KK Line) Revitalization Policy”
In 2022, the Tokyo Metropolitan Government will formulate the “Policy for the commercialization of Tokyo Expressway (KK Line) revitalization (interim summary)”
In 2023, the Tokyo Metropolitan Government will formulate a policy for commercializing the revitalization of the Tokyo Expressway (KK Line). Tokyo Expressway Co., Ltd. is positioned as the main body for the maintenance, management and operation of the KK Line revitalization. 2023 City planning decision regarding the space above the Tokyo Expressway (KK Line) as a “major public facility (plaza)”
Formation and launch of co-creation platform in 2024
2024 Seiichi Saito will be appointed as co-creation platform conductor. Photo credits:
Expressway/KK Line Revitalization Project Image provided by: Tokyo Expressway Co., Ltd.
Portrait Photo. Muryo Homma (Rhizomatiks)
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