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Liveread Co., Ltd. New toy subscription “Baby Plan”

[Liveread Co., Ltd.] New toy subscription “Baby Plan”

*View in browser* *Live Read Co., Ltd.*
Press release: May 5, 2024
Toy subscription “Baby Plan” is now available
*Live Lead Co., Ltd. (Head office location: Kamiichi-cho, Toyama Prefecture, Representative Director: Sugitani)
(Mitsuo) has launched a baby toy subscription service that allows you to enjoy educational toys tailored to your child’s age at home. * Educational toy subscription service
“Toy Subscription” offers “I want to do educational activities at home, but I don’t know what kind of toys to choose,” “I want to spend more time with my child at home,” “Maternity is full of stuff – the period of 0 years old, and household expenses.” In response to requests such as “I want to reduce my child’s health as much as possible,” we have released a new subscription plan that combines educational toys and essential baby goods in one package for parents of children from maternity to 0 years old. did.
Baby plan contents
Baby Plan delivers a new set of toys every two months, making playtime with your child more fun at home, and providing developmental support with the right educational toys.
If you apply for maternity, it will be delivered before your due date, so you can use it as part of your preparations for giving birth. The monthly fee is 3,198 yen.
We will deliver 4 educational toys worth 10,000 yen (rental) + 1 baby product worth 3,000 yen (gift).
[Educational toys] We will deliver toys that are carefully selected by toy consultants and matched to the age of the child.
[Baby products] You can choose one item from Richell, which is well-known for baby products.
List of baby products to choose from
Examples of educational toys
Usage flow
Baby plan details website

Click here for details including terms of use

Toy subscription overview
Liveread Co., Ltd., headquartered in Toyama Prefecture, has launched Toy Subscription, a subscription service specializing in toys for infants and toddlers that can be enjoyed at home.

” is characterized by a system that allows you to rent toys while exchanging them for a fixed monthly fee.
For example, standard plan
We prioritize the growth and education of children, and 6 pieces of educational toys (over 18,000 yen in total) are regularly delivered (and exchangeable) according to their age and growth. This service is perfect for families with children.

As your child grows, the appropriate educational toys will change as well. If you have a favorite toy, you can extend the period or purchase it.

Unwanted toys can be returned after a certain period of time, so you don’t have to worry about storing them. A toy subscription service that allows you to rent toys while exchanging them for a fixed price is a perfect service for growing children.

In the future, it is said that activities that are more and more conscious of sustainability will be required, and consumer needs are also becoming more conscious of products and services that are kind to the environment and people. A sustainability perspective is important for companies to provide products and services that are chosen by consumers. As part of early childhood education in this age of overflowing things, we provide a toy subscription service that allows children to use what they need, in the amount they need, at the time they need it.

*Live Lead Co., Ltd. is an affiliated company of Richell Co., Ltd., which is headquartered in Toyama Prefecture and conducts planning, manufacturing, and sales.

【company overview】
Company name: Liveread Co., Ltd.
Representative: Representative Director Mitsuo Sugitani
Address: 515 Sein, Kamichi-cho, Nakashinkawa-gun, Toyama 930-0357 MAIL:
Contact: TEL/FAX 076-461-4312
*About details about this release*

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