Kao Corporation
New TV commercial for “Wide Hiter PRO Antibacterial Liquid”
recommended by Riisa Naka, a heavy “Wide Hiter” user, will start nationwide from May 6, 2024 (Monday)
～Personality Riisa Naka, “Wide Heiter presents Rii-chan’s Consultation Desk” is currently on air～
……
Kao Corporation’s clothing bleach brand “Wide Hiter” will air a new TV commercial for “Wide Hiter PRO Antibacterial Liquid” featuring the image character Riisa Naka nationwide from Monday, May 6, 2024. Masu.
[Image 1: https://prtimes.jp/i/142082/1/resize/d142082-1-41bd9ec1179209a59357-0.jpg&s3=142082-1-2807f0b85e2fb14bde11fc787da4d97c-2400×876.jpg] Kao Corporation’s clothing bleach brand “Wide Hiter” will air a new TV commercial for “Wide Hiter PRO Antibacterial Liquid” featuring the image character Riisa Naka nationwide from Monday, May 6, 2024. Masu. ■Widehaiter brand site https://www.kao.co.jp/widehaiter/
“Wide Hiter PRO Antibacterial Liquid” contains 4 times more
antibacterial ingredients than Wide Hiter EX Power. The strongest level of antibacterial power in the history of Wide Hyter, which not only has antibacterial properties*1 for clothes that cause odor problems in clothing, but also prevents black mold in the washing tank*2 during regular washing. It is a product with
This new TV commercial is based on the theme of “reaching the pinnacle of cleanliness and hygiene through daily washing,” and depicts Riisa Naka, who usually uses Wide Hiter EX Power, as she experiences the “Wide Hiter PRO Antibacterial Liquid” and is surprised. , we will communicate the appeal of Wide Highter PRO. Additionally, TOKYO FM’s “Wide Heiter Presents Rii-chan’s Consultation Window”, in which Riisa Naka serves as the host, is currently on air every Friday from 5:00pm to 5:25pm. Please enjoy it together with the new CM.
*1 It does not inhibit the growth of all bacteria.
*2 It does not inhibit the growth of all mold.
*3 One wash can impart antibacterial properties, but does not necessarily inhibit the growth of all mold.
■ New TV commercial overview
Title: Kao Wide Hyter PRO Antibacterial Liquid “To the top of cleanliness and hygiene” edition
URL: [youtube http://youtube.com/w/?v=dHbaVGGIOu0]
Broadcast start/region: May 6, 2024 (Monday) / Nationwide
Cast: Riisa Naka
[Image 2: https://prtimes.jp/i/142082/1/resize/d142082-1-68a9f8da76bf1c4a2de4-0.jpg&s3=142082-1-3e6dcb5b8571900212a0dcd8c511c05e-2207×626.jpg] ■TOKYO FM “Wide Heiter presents Rii-chan’s Consultation Desk”
[Image 3: https://prtimes.jp/i/142082/1/resize/d142082-1-14c3b3895b4e9eb932ed-0.jpg&s3=142082-1-3eab73ab58d1a9e6896004543d458b5b-2500×1312.jpg] Listeners are asking for questions they would like to discuss with Riisa Naka, such as concerns about society, concerns about work, concerns about love…any concerns that you have been building up. Like the “Wide Highter” series, Riisa Naka makes the show neat and clean. Those whose message is featured on the program will receive a bottle of Wide Heiter PRO Antibacterial Liquid as a gift.
■Riisa Naka profile
[Image 4: https://prtimes.jp/i/142082/1/resize/d142082-1-0b7ff14b75615cc67e28-0.jpg&s3=142082-1-f284d0fa2e03cbb7840df026d4ee1630-170×254.jpg] Riisa Naka
In addition to appearing in dramas and movies, she also works as a model for fashion magazines.
He has been praised for his acting ability in playing a wide range of roles. Also, on his Instagram, he posts posts that give a glimpse of his private life with his family.
Gaining popularity as a fashionista.
A YouTube channel was also opened in April 2020.
Major appearances in recent years include NHK’s “Ooku”, Netflix’s “Let’s Divorce”,
There is a TBS program called “There is a limit to inappropriateness!” In the NHK TV drama series “Omusubi” which will be broadcast from autumn 2024. Appeared as the older sister of the heroine who lives in the Heisei era. He plays the main role of the story as a key person who symbolizes the era. ◇Product overview
[Table 2: https://prtimes.jp/data/corp/142082/table/1_1_ec1c260632f49898917e019552d1e21e.jpg ]
*Manufacturer’s suggested retail price is not set.
[Image 5: https://prtimes.jp/i/142082/1/resize/d142082-1-f77d045543387e37e812-0.jpg&s3=142082-1-7ed21a56727846883cbe8512915d3041-3900×3873.jpg] ◇ Product features
The strongest level of antibacterial*1*2 in the history of Wide Hiter! ● Odor bacteria “Antibacterial Shield*2*7
● Disinfects by bleaching, deodorizing, and soaking*4/antibacterial*2 ● Powerfully breaks down sweat and sebum stains that cause odors! ● In addition to removing viruses from clothing*4, it also has anti-virus*5*6 properties.
● Mildew prevention for washing tank*2! No need for cleaning tank cleaner*3 ● Oxygen bleach (concentrated type) that is safe for colored and patterned items.
● Refreshing floral scent that is not acrid
https://www.kao.co.jp/widehaiter/products_pro_liquid/?cid=widehaiter_prtimes230620b *1 Able to impart antibacterial properties to clothing with just one wash. *2 It does not inhibit the growth of all bacteria and mold.
*3 Our product. It does not remove mold.
*4 It does not remove all bacteria and viruses.
*5 Reduce viruses attached to clothing. It does not reduce all viruses. Wash repeatedly
This will be effective.
*6 Verified effectiveness with one type of envelope-type virus. *7 Adding antibacterial properties to clothing.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000142082.html