[goyemon] Setta x sneakers “unda”. Limited quantities are now on sale at HYPE DROP by SNKRDUNK.
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Press release: May 7, 2024
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Setta x sneakers “unda”. Limited quantities are now on sale at HYPE DROP by SNKRDUNK.
*[5/7 (Tue) 20:00~] HYPE DROP official online store will now carry three popular unda standard models. *
“HYPE DROP”, the concept store of “SNKRDUNK”, one of Japan’s largest sneaker marketplaces*
Goyemon’s setta x sneakers “unda” is now available at .
In addition to the popular standard models of “unda”, “BLACK” and “TOUGH BLACK”, the fully waterproof model “unda” released last year EVA” is also available.
*Setta x sneakers “unda”*
Footwear that mixes Japanese tradition and street culture. Released in 2019 by the design brand “goyemon”, which continues to operate with the concept of “Japanese tradition x latest technology”.
The most important feature is the air unit and the urethane foam hidden in the footbed, which provides a cloud-like feel. We reviewed the structure of traditional setta from the ground up and, through trial and error, updated them to footwear that is perfect for the streets.
*【BLACK】*
Traditional coloring with a traditional velvet thong, natural footbed, and brown outsole. *
A classic unda model that retains an old-fashioned feel while still showing off its air sole. *
*【TOUGH BLACK】*
The texture of the standard model “BLACK” remains the same, but the footbed fabric has been replaced with nylon instead of a natural material, making it highly abrasion resistant. Its name is “TOUGH”. Furthermore, the color of the outsole has also been changed to black. * The contrasting coloring makes the design look even better on the street. *
* “unda EVA” *
Unda’s EVA integral molding model. By molding a single piece of highly waterproof EVA material, it is completely waterproof.
By adjusting the hardness and foaming rate, the shoe feels more like walking on clouds. A pair of shoes that can be worn on rainy days or outdoors near the water.
* [Product specifications] *
・“unda-unda-”/BLACK
Size: S (23.5-25.0cm) M (25.5-27.0) L (27.5-29.0cm)
Weight (one foot): (S) 305g, (M) 320g, (L) 335g
Sole：synthetic resin / synthetic sole
Upper: nylon/polyester/polyurethane/cotton/rayon
Price: ¥22,000- (tax in)
・“unda”/TOUGH BLACK
Size: S (23.5-25.0cm) M (25.5-27.0) L (27.5-29.0cm)
Weight (one foot): (S) 305g, (M) 320g, (L) 335g
Sole：synthetic resin / synthetic sole
Upper: nylon/polyester/polyurethane
Price: ¥22,000- (tax in)
・“unda EVA”/BLACK
Size: S (23.5-25.0cm) M (25.5-27.0) L (27.5-29.0cm)
Weight (one foot): (S) 125g, (M) 140g, (L) 155g
Material: EVA100%
Price: ¥12,650- (tax in)
* [Sales destination] *
-HYPE DROP- https://snkrdunk.com/hype-drop
* 【 release date 】*
May 7, 2024 (Tuesday) 20:00~
*HYPE DROP*
A next-generation concept store that connects various cultures such as fashion, art, music, etc., excites people through online and physical stores, and provides an unknown world full of creativity. Aiming to share creativity and fashion experiences with customers around the world, we are launching a series of exclusive items that can only be obtained here, as well as collaboration items with carefully selected brands and artists.
* ONLINE STORE * https://snkrdunk.com/hype-drop
* Instagram * @hypedrop_jp
*goyemon(TM)️*
Goyemon is a product design unit formed in 2018 where Ai Onishi and Kenta Takeuchi serve as designers.
Focusing on traditional Japanese culture, we started our activities with the idea that “I want younger generations and people around the world to know about Japanese traditions and attractive products.” By creating products that combine “Japanese tradition and the latest technology,” we are developing products that fit modern life and allow you to feel close to tradition.
*Web* https://www.goyemon.tokyo
* Instagram * https://www.instagram.com/goyemon_japan/?hl=ja