Sendenkaigi Co., Ltd.
Talk event commemorating the publication of “Copy Yearbook 2023” will be held on May 23rd
[Tetsuro Aso x Emi Ota x Kunihiko Mishima] Three yearbook editorial committee members will be on stage
……
A talk event to commemorate the publication of “Copy Yearbook 2023” will be held on May 23rd. The speakers will be Mr. Tetsuro Aso (TUGBOAT), the 2023 Editorial Committee Chair, Mr. Emi Ota (Ota Emi Office), who served as the 2023 Judging Committee Chair and Editorial Committee, and Mr. Kunihiko Mishima (Dentsu), an Editorial Committee member. 3 people.
[Image 1: https://prtimes.jp/i/2888/543/resize/d2888-543-ec625f9c8455293f9c39-0.jpg&s3=2888-543-ebb7e0bca6ec138927eadcb8fff93a4e-1200×630.jpg] “Big black lump”!? What was the background behind this year’s unique copy yearbook? How should young copywriters and people learning copying make the most of their yearbooks?
The Copy Yearbook, which includes award-winning works and outstanding works from the TCC Awards, is characterized by its editorial structure set up for each year. In 2023, the report was carried out under the leadership of Tetsuro Aso as the Editor-in-Chief, and Emi Ota and Kunihiko Mishima as Editorial Committee members.
For those of you aiming to step up as a copywriter, the Copy Yearbook is sure to be a strong ally. We will ask the Editor-in-Chief and members of the editorial committee about their approach to copywriting and yearbooks.
Event overview
Date and time: May 23rd (Thursday) 19:00-20:30
Admission fee: 1,100 yen (tax included)
Capacity: 70 people
Venue: Sendenkaigi Head Office Seminar Room
(8th floor, Shin-Aoyama Tokyu Building, 3-11-13 Minami-Aoyama, Minato-ku, Tokyo) *As a benefit for event participants, “Copy Yearbook 2023” will be sold at a special discount price (19,800 yen with 10% discount). Payment is limited to (VISA/Master Card/JCB/American Express). Please note that we cannot accept cash.
* Audience will only be available at the venue. Please be aware of this. Click here for details and to apply.
https://www.sendenkaigi.com/event/detail.php?id=32717
Speakers
[Image 2: https://prtimes.jp/i/2888/543/resize/d2888-543-008abb466edd378dcfeb-1.jpg&s3=2888-543-05d631332ba622d72e5c76c0e1f7ee7d-1880×1850.jpg] Tetsuro Aso
TUGBOAT/Creative Director/CM Planner
Recent major works include Sumitomo Mitsui Card’s “Thinking Man” and “Olive”, Sumitomo Life Insurance Company Advertising, “Vitality”, “Sansan”, “Satofuru”, McDonald’s “Mac Mikke” and “Big Mac”. It’s my favorite.” etc. He has received numerous awards including the ACC Grand Prix, ADC Award, and TCC Grand Prix.
[Image 3: https://prtimes.jp/i/2888/543/resize/d2888-543-f3263a8db6982db98c8b-2.jpg&s3=2888-543-e7141bc7f9c86df2a0ac6797ce9be9ef-636×675.jpg] Megumi Ota
Emi Ota Office/Copywriter
Some of the most memorable works for me are Sapporo Beer’s
“Prosperous Store no Nama”, JT’s “Man of Hope”, Suntory Gyakushu Bito’s “You are a person who deserves luxury”, and JR Tokai’s “Yes, Kyoto, Go.” ”, HONDA’s “Go, Vantage Point.”, Suntory’s “Tensui”, which continues today, and the “Will we be able to create a wonderful past?” series.
[Image 4: https://prtimes.jp/i/2888/543/resize/d2888-543-0b663a9f90bf29cf1b39-2.jpg&s3=2888-543-0d14d5c7d2dfb71236197926ff93446c-1699×1975.jpg] Kunihiko Mishima
Dentsu/Copywriter
Main works include Netflix’s “Human Marudashi.” “Look up, there’s a star. Look down, there’s me.” Honda Motor Co., Ltd. “Honda Heart” “Did you make someone happy today?” “Let’s love difficult problems.”, Honda F1’s Last Run, “Then, let’s go for the last time.”, Sumitomo Mitsui Card V Points, “I hope everyone can be happy, not just how to live a good life.” He is the author of “Freedom from Words: Copywriter’s Thoughts and Perspectives.” About the copy yearbook
[Image 5: https://prtimes.jp/i/2888/543/resize/d2888-543-edcb03737955f91dadb1-4.jpg&s3=2888-543-f40efea6cde04722c7d23441dddafe4f-3900×2604.jpg ]
[Image 6: https://prtimes.jp/i/2888/543/resize/d2888-543-7bf637c190f7b9c87285-5.jpg&s3=2888-543-4f79b1bf41a6d73fc2f39d66dc0da3e6-3900×2604.jpg] It features 645 advertisements selected by 90 copywriters from over 5,000 entries, including the 2023 TCC Grand Prix, TCC Award, and TCC Newcomer Award. The award-winning works and finalist works have been carefully selected and reviewed, which can be said to be the culmination of the judgment committee’s acumen and writing skills. What questions did this year’s advertisements ask the world? Experience the passionate energy of copywriters through the “Yearbook for Reading Words and Reading Copy.”
Editing/Tokyo Copywriters Club Judging Committee Chairperson/Emi Ota Editorial Committee Chairperson/Tetsuro Aso Art Director/Kimiko Sekito Publishing/Adventure Conference List price: 22,000 yen (tax included) Click here for details and purchase
https://amzn.to/3OAgSfI
More details about this release:
https://prtimes.jp/main/html/rd/p/000000543.000002888.html