Skip to content
Home » Aim Enterprise Co., Ltd. From Aim Group, a company that plans and operates sweets and dining brands “GARIGUETTE,” a specialty store specializing in creative mille-feuilles that has customers lining up every day in Tokyo, Osaka, Kyoto, and Fukuoka

Aim Enterprise Co., Ltd. From Aim Group, a company that plans and operates sweets and dining brands “GARIGUETTE,” a specialty store specializing in creative mille-feuilles that has customers lining up every day in Tokyo, Osaka, Kyoto, and Fukuoka

Aim Enterprise Co., Ltd.
[From Aim Group, a company that plans and operates sweets and dining brands] GARIGUETTE, a store specializing in creative mille-feuilles that attracts long lines every day in Tokyo, Osaka, Kyoto, and Fukuoka, will open its first store at the JR Kyoto Isetan event. Exhibition period: May 14th (Tuesday) to May 26th (Sunday), 2024 Ends at 6:00 pm on the last day
Aim Enterprises Co., Ltd. (Aim Group Headquarters: Okazaki City, Aichi Prefecture, President and CEO: Eitaro Shiga), which plans, operates, and produces sweets and dining brands, has opened “GARIGUETTE,” a store specializing in creative mille-feuille, to JR We will be opening a store at the Kyoto Isetan event “Sweets Festival”.
The period will be from May 14th (Tuesday) to May 26th (Sunday), 2024 [ending at 6:00 pm on the last day], and this will be the first time the store will open at a domestic department store (*).
*…Permanent stores of the “GARIGUETTE” brand are located in Tokyo, Osaka, Fukuoka, Kyoto, Hong Kong, and South Korea.
[Image 1:×3900.jpg] ■“GARIGUETTE Kyoto” Greetings from JR Kyoto Isetan event “Sweets Festival” Thanks to your support, GARIGUETTE, which provides mille-feuille, a traditional French confectionery, using a unique manufacturing method, will open its fourth store (*) in Sanjo Shopping District, Kyoto in August 2023. It’s done.
Our brand started with understanding French sweets recipes and the thoughts of pastry chefs, but we were able to open a store after encountering Kyoto’s food culture. In addition to using locally produced materials, we also offer limited edition products that pay close attention to details such as manufacturing methods and designs. Due to the opportunity of opening in Kyoto, we have decided to open a store at JR Kyoto Isetan’s “Sweets Festival”.
A limited edition menu will also be available using Mont Blanc from our sister brand, Waguri Saori, which has stores in Kiyamachi and JR Kyoto Isetan.
Please come to the venue.
■“GARIGUETTE” brand concept
・Brand message
I once dreamed of it when I was a child
I want to have the whole cake all to myself.
It’s almost like that longing
A big round mille-feuille
Let’s stuff our cheeks with our big mouths
[Image 2:×1365.jpg]
[Image 3:×842.jpg] ・About the brand
This brand is particular about making mille-feuille, a traditional sweet that originated in France, freshly baked and made using a unique manufacturing method.
We wanted people to easily enjoy the combination of the crispy texture of pie, fresh homemade custard, and juicy fruit, so we came up with a unique round shape and process that gives it a live feel.
The process of making the products right in front of the customer’s eyes after receiving the order creates a fragrant and surprising experience.
In addition, the brand name “GARIGUETTE” comes from the French word for strawberry variety, and comes from the fact that the
representative product “Napoleon” is a freshly baked pie topped with strawberries all over.
Please stuff your cheeks with your big mouth.
・Pie dough finished with an original press machine
The puff pastry, inspired by mille-feuille, is baked in an original press at high temperatures for a short time to create a fragrant aroma and light texture.
・Homemade custard cream
We are particular about melt-in-your-mouth texture and freshness, and we only make what we will use that day in our in-store kitchen. It is carefully cooked every morning with carefully selected milk, butter, and fresh eggs, giving the millepresse a deep, rich flavor. ■Special lineup only for special events
[Image 4:×3900.jpg] Chatigne Japonais & Phrase (Garriguette x Japanese chestnut specialty Saori) 2,001 yen (tax included)
Millepresse, a pie sandwiched with flavorful domestic chestnut Mont Blanc cream, sweet and sour strawberries, and homemade custard, offered by our sister brand “Japanese Chestnut Specialty Saori.” *JR Kyoto Isetan event only
[Image 5:×3900.jpg] Zen (Uji Matcha Cream) 1,201 yen (tax included)
A simple and rich Milpresse made with mellow and flavorful Matcha from Uji, Kyoto, which is said to be the birthplace of Matcha.
*“GARIGUETTE Kyoto” limited product
[Image 6:×1365.jpg] Napoleon (special custard cream & strawberry) 1,401 yen (tax included) A strawberry millepresse made with homemade custard on a fragrant baked almond pie crust.
[Image 7:×1365.jpg] Napoleon and Zen Half & Half 1,501 yen (tax included)
Milpresse topped with half strawberry custard “Napoleon” and half Uji matcha “Zen”.
■Event information
Store name: JR Kyoto Isetan “Sweets Festival”
Date: May 14th (Tuesday) – May 26th (Sunday) [Ends at 6pm on the last day] Location: 10th floor, Higashishiokoji-cho, Karasuma-dori
Shiokoji-shita, Shimogyo-ku, Kyoto 600-8555
Access: Directly connected to Kyoto station on each line
Business hours: 10:00-20:00
■Company introduction
・Aim development
Aim Group is a company with origins in the food and beverage industry that was born with the management philosophy of “We are a company whose seed is to treat our customers with the same feeling and ambition as we would entertain our beloved family, lovers, and friends.” .
Recently, we have also been focusing on sweets brands such as “GARIGUETTE,” an original mille-feuille made in front of customers using our unique manufacturing method, and “Japanese Chestnut Specialty Saori,” which offers desserts of freshly squeezed Mont Blanc.
From August 2023, we are expanding not only in Aichi Prefecture, but also all over Japan and the world, such as opening a store in Hong Kong.
・”Aim Group operates 11 brands and 21 stores (some with FC)”
[Image 8:×732.jpg] ·group company
Company name: Aim Enterprise Co., Ltd.
Company name: Aim Marketing Agency Co., Ltd.
Company name: Aim Creations Co., Ltd.
Company name: Aim Intersection Co., Ltd.
Company name: Ames Works Co., Ltd.
*Separated into separate companies based on head office function, area, and brand.
Representative: Eitaro Shiga, Representative Director and President Location: 3F Tonohashi Building, 2-36 Kosei Dori Minami, Okazaki City, Aichi Prefecture
・Official Instagram of the representative brand
➊“GARIGUETTE”: ➋“Japanese chestnut specialist Saori”:
➎“Kyoto Shijo Kuon”:
-For media inquiries regarding this matter-
Aim Enterprise Co., Ltd. Person in charge: Inamura
More details about this release: