IMAGICA GROUP
Weather Map supervises the special website “Parasol Forecast for Cool Biz” that forecasts the national parasol index provided by the men’s parasol brand “Wpc. IZA”
A new cool biz that uses parasols to create a comfortable summer for all men! [Release period: May 6, 2024 (Monday) to September 30, 2024 (Monday)]
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Weather Map Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akira Mori; hereinafter referred to as “Weather Map”) is a member of our group that dispatches and provides weather forecasters, and provides and distributes weather data and weather content. The parasol index (the degree to which a parasol is needed) is based on weather data such as temperature, humidity, and solar radiation from all over the country provided by Wpc. IZA, a men’s parasol brand developed by World Party Co., Ltd. ), we supervised a special website called “Parasol Forecast for Cool Biz.” The special site will be open from May 6, 2024 (Monday) to September 30, 2024 (Monday).
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[Parasol forecast for Cool Biz] https://wpc-iza.jp/forecast/ [Wpc. IZA brand site] https://wpc-iza.jp/
“Wpc. IZA” presents “Parasol Forecast for Cool Biz”.
When many people hear the term “Cool Biz,” they probably think of changing their clothing.
“Cool Biz”, which encourages initiatives such as optimizing room temperature and wearing light clothing appropriate for the
temperature, has been established as a social custom through many years of implementation, and in light of the rise in average summer temperatures, it is implemented every year from May to September. The Ministry of the Environment recommends that this be carried out intensively over a period of .
The men’s parasol brand “Wpc. IZA” developed by World Party Co., Ltd. proposes “parasols” as a new means of “Cool Biz”.
Parasols are an item that is attracting attention not only as a sunshade that protects people from the sun’s light and heat, but also as a measure against heatstroke.
However, it is also true that there is a strong image that “parasols = women’s things”. “Wpc. IZA” creates a new value for umbrellas by creating an environment where men can carry parasols without hesitation, without being bound by such social norms, and we want as many men as possible to spend summer comfortably. That’s what I think. Therefore, the men’s parasol brand “Wpc.IZA” has launched “Parasol Forecast for Cool Biz” to propose parasols as a new means of Cool Biz to everyone, including business people. Supervised by Weather Map Co., Ltd., we forecast the parasol index (the degree to which a parasol is needed) based on weather data such as temperature, humidity, and solar radiation from all over the country, supporting a lifestyle that allows you to enjoy a comfortable summer. Masu. Why not spend a comfortable summer this summer with “Parasol Forecast for Cool Biz”? “Parasol Forecast for Cool Biz” -Introduction of each content- [About the parasol index]
The degree to which a parasol is needed is calculated based on weather data such as temperature, humidity, and solar radiation across the country. Forecasts are made easy to understand with icons.
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[Today’s national forecast]
The parasol index from all over the country is displayed on a map of Japan. You can check at a glance how much you need a parasol.
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[Weekly forecast]
Forecast the parasol index for one week (7 days).
Convenient for planning outings such as business trips and trips. Area *Total 15 areas
East Japan: Sapporo/Kushiro/Aomori/Sendai/Tokyo/Nagoya/Niigata/Nagano Western Japan: Kanazawa/Osaka/Hiroshima/Kochi/Fukuoka/Kagoshima/Naha
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[What is a parasol forecast? ]
It explains the thoughts behind the birth of the parasol forecast and the icon of the parasol index.
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I think Cool Biz is not just about changing your clothes.
A parasol is a tool that prevents heat and light from the sun and makes summer comfortable.
The reality is that there is a strong image that it is something women have. I really want men to protect themselves from the heat by using parasols. That’s why I created the parasol forecast.
Based on weather data such as temperature, humidity, and solar radiation in each region,
Calculate the parasol index (degree of need for parasol).
By providing forecasts for business people,
We propose a new cool biz using parasols.
[Wpc. IZA for Cool Biz]
We are explaining to male business people why we recommend “Wpc. IZA” for Cool Biz using parasols.
Men’s parasol brand “Wpc. IZA”
“Wpc. IZA” is a men’s parasol brand developed by World Party Co., Ltd., which boasts the top share of domestic umbrella sales. Since the brand launch in March 2021, the market share has expanded, and as of the end of April 2024, cumulative sales of the series have exceeded 700,000 units.
We advocate creating new value in umbrellas by creating an environment where men can feel free to carry parasols, without being bound by the common sense in society that “parasols are for women.”
Weather Map Co., Ltd.
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By further developing the weather commentary know-how that we have cultivated since our founding, developing high-value-added weather content, and producing unique weather casters, we strive to provide weather information with a human touch that cannot be imitated by others. I’m coming.
・Company name: Weather Map Co., Ltd.
・Representative: Akira Mori, Representative Director and President ・Location: The Hexagon 5F, 5-4-7 Akasaka, Minato-ku, Tokyo 107-0052 ・Capital: 10 million yen
Business contents: Distribution of various weather information, original indices, original forecasts, weather forecast explanations and program production support services on TV and radio all over the country, courses and lectures by weather forecasters, weather forecaster entrance exam courses
・URL: https://www.weathermap.co.jp/
・Facebook: https://www.facebook.com/weathermap
・X: https://twitter.com/wm_osaru
・YouTube: https://www.youtube.com/@weathermap-movie
IMAGICA GROUP Co., Ltd.
[Image 7: https://prtimes.jp/i/37973/332/resize/d37973-332-cb4fca9cb82e60b5bf45-6.jpg&s3=37973-332-525deb6a3e3780a3ea3473d93fe9ac40-1200×528.jpg] Since our founding in 1935, we have continued to take on the challenge of creating new “video” value, and will continue to aim to be a “visual communication group that brings surprise and excitement to people around the world.”
・Company name: IMAGICA GROUP Inc.
(TSE Prime Market, Stock Code: 6879 Imagica G)
・Representative: Representative Director, President and Executive Officer Shunjiro Nagase
・Location: 1-14-2 Kaigan, Minato-ku, Tokyo 105-0022
・Founded: February 18, 1935
・Capital: 3,306 million yen
・Business content: Management of group companies that operate video content business, video production service business, video system business, etc.
・URL: https://www.imagicagroup.co.jp/
・note：https://www.note.imagicagroup.co.jp/
・X: https://twitter.com/IMAGICAGROUP
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