[Kérastase] Kerastase introduces the latest damage care series “Première” that uses the “pair repair” technology developed by the Japan Research Institute.
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Press release: May 8, 2024
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Kérastase launches the latest damage care series “Première”, which uses “pair repair” technology developed by Japan Research Institute *- Regain confidence in your hair’s natural strength -*
*Prevents hair breakage and makes hair supple and smooth
Kerastase (Headquarters: Nishi-Shinjuku, Tokyo), a professional luxury hair care brand from France, will release its latest damage care series “Première” from May 22nd.
“Première” is Kerastase’s first series to use “pair repair”
technology. The “Pair Repair” technology was developed by L’Oréal’s Japan Research Institute, which is familiar with our hair types, and has determined that what accelerates hair damage is the daily accumulation of calcium on the surface and inside. It was developed as a technology that can remove calcium and repair the inside of the hair at the same time.
“Première” is a premium bonding damage care consisting of 4 steps of special salon care and 6 home care products that you can choose based on your hair type and finish preference.
■Technology
*Focusing on the “negative cycle of damage” caused by excessive calcium intake* Our hair is actually exposed to calcium in our daily lives, such as when we take a shower. Calcium that accumulates without your knowledge can cause hair to become rough and breakage. Moreover, it is known that damaged hair absorbs approximately three times as much calcium as healthy hair, causing a “negative cycle of damage” that accelerates further damage.
* “Pair Repair” technology*
Pair Repair, an advanced technology installed in the Premiere series, focuses on this “negative cycle of damage.” The optimal balance*1 of citric acid*2, glycine*2, and peptide*3 approaches the bond between accumulated calcium and the inside of the hair. Developed over a period of 10 years by a Japanese research institute that has investigated the Japanese hair care situation from all angles, this product was first adopted by Kérastase and is aimed at people who suffer from severely damaged hair due to bleaching, coloring, perming, etc. This is the optimal solution*1.
Citric acid*2 has a molecular structure with three arms that trap and remove calcium. Glycine*3 is small enough to penetrate deep into the hair fiber, rebuilding the bonds within the hair and bringing out the natural strength*5 of the hair. Furthermore, the surface is coated with peptide*3, demonstrating excellent repair power.
* ■Product information*
“Première” is a premium bonding damage care consisting of 4 steps of special salon care and 6 home care products that you can choose based on your hair type and finish preference. With a rich lineup, you can choose combinations that suit your hair condition and finish preference.
damage repair consultant
damage repair consultant
-Acid pre-treatment-
250ml ¥8,580 (tax included)
We focused on calcium, which leads to hair damage. An acidic pre-treatment that is used before shampooing to repair and strengthen the hair from within.
A special care of 5 minutes before shampooing leads to supple and smooth hair that looks like its most beautiful natural appearance*4. Why pre-treatment is necessary to achieve “pair repair”
Shampoos generally contain many ingredients that coat the hair. For this reason, repair ingredients and ingredients that focus on calcium may have difficulty penetrating into the inside of the hair. “Damage By approaching the calcium inside the hair, Repair Consentre allows care ingredients to penetrate deep into the hair.
van decalcify
van decalcify
-Damage care shampoo-
250mL ¥4,510 (tax included)
A damage care shampoo that uses ingredients*3 that gently cleanse your hair. Sulfate-free formula recommended for delicate hair that is concerned about damage.
Repairs hair from within, preventing hair breakage and leading to supple, smooth hair.
fondant fluid repair
fondant fluid repair
-Daily hair treatment-
200mL ¥6,050 (tax included)
A daily hair treatment that targets damaged hair surfaces.
It moisturizes stiff hair that tends to spread due to external damage such as humidity, giving it a light and smooth texture.
Mask RAC Repair
Mask RAC Repair
-Intensive hair treatment-
200mL ¥8,030 (tax included)
An intensive hair treatment that repairs and fills in unevenness on the hair surface. By penetrating deep into the hair, it moisturizes from the core. While preventing hair breakage, it creates a soft and light finish that looks like it is filled with moisture.
Serum Repair Fondamental
Serum Repair Fondamental
-Non-rinse hair treatment (hair serum)-
90mL ¥8,360 (tax included)
A milk-type hair serum that protects damaged hair that is stiff and prone to spreading from heat and moisture, suppresses frizz, and leads to manageable hair. Protects hair from heat damage from hair dryers and curling irons, conditions the hair surface, and makes even damaged hair manageable.
Huille Lumiere Repair
Huille Lumiere Repair
-Hair oil-
200mL ¥6,380 (tax included)
A hair oil that brings shine to damaged hair that has lost its shine with a blend of moisture oil*5 and repair oil*6.It has a light texture that blends in easily.
* ■Fragrance – Portofino Summer Scent*
Renowned French perfumers Alexandra Carlin and Catherine
Point-Saint-Stéphanie have created a scent inspired by the summer of Portofino, Italy’s colorful port city.
Expressing the freshness of a lively mandarin orange. A citrus and mandarin cocktail wrapped in orange flower and jasmine accords. A summer-inspired cocktail that transports you to Italy.
* ■Special care that can only be experienced at the salon “Premium 4-Step Damage Care” *
Salons that carry Kérastase offer a luxurious menu for those suffering from damaged hair using Première’s exclusive salon products. Recommended for those with damaged hair who don’t want to give up on a stylish, seasonal style. Premium 4-step damage care is recommended to start your hair restoration.
■ Image video
https://www.youtube.com/watch?v=8d7dUSSknac
About Kerastase
Kérastase is a professional luxury hair care brand founded in Paris, France in 1964. Based on the philosophy that “Beautiful hair comes from a healthy scalp,” we advocated hair esthetics at salons. Kerastase, which pursues hair care tailored to each individual with skin care-inspired hair care, aims to create a “home esthetics” concept that enhances the effects of esthetics at the hair salon and maintains its beauty. By combining solid knowledge backed by advanced research and advanced technology supported by beauticians around the world, we provide the ultimate luxury experience with the optimal care for you.
*All prices are manufacturer retail prices and include tax.
*All images are for illustrative purposes only.
*The above contents are subject to change without notice.
*1: At Kérastase
*2: Hair repair ingredient
*3: Hydrolyzed vegetable protein PG-propylsilanetriol (hair repair ingredient) *4: Hair that prevents hair breakage and is supple and smooth. *5: Tri(caprylic acid/capric acid) glyceryl
*6: Amodimethicone
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