THECOO Co., Ltd.
THECOO will co-host a free webinar with Gerbera Music Agency Co., Ltd. on May 21st (Tuesday) to convey the brand’s message from a new perspective – music playlists and ambassadors
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THECOO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Masato Taira, Stock Code: 4255, hereinafter referred to as the Company) will co-host with Gerbera Music Agency Co., Ltd. on May 21st (Tuesday) 13:00-14:00. We will be holding a free webinar [Conveying your brand’s message from a new perspective – Music playlists and ambassadors].
[Image 1: https://prtimes.jp/i/15650/433/resize/d15650-433-a35fc744770553f91ae9-0.png&s3=15650-433-856d64f2902c5752225850260ad41619-2501×1310.png ]
Nowadays, with the spread of SNS and the increase in consumer choices, many companies are not only implementing advertising measures aimed at reaping the existing customer base, but also working on “turning existing customers into fans of the brand” in order to retain them and increase sales. is.
In order to promote “brand fandom”, it is necessary to not only strengthen the messages sent by the brand itself, but also to use “influencers” who already have a large number of fans, and “music” that is easy to generate sympathy and remains memorable. Efforts that connect consumers with a familiar presence are attracting attention. Based on the theme of “conveying a brand’s message from a new perspective,” this webinar will explain why it is effective to take measures that involve a presence close to consumers, and from Gerbera Music Agency, “Music playlist THECOO will introduce specific ideas and examples of measures, such as “Example of initiatives using
influencers as ambassadors.”
◆Recommended for these people
I want to promote brand fandom
I want to implement new marketing measures that other companies have not undertaken.
Want to maximize the effects of influencer marketing
◆Agenda
(1): Speaker introduction
(2): Session 1 Gerbera Music Agency Co., Ltd.
(3): Session 2 THECOO Co., Ltd.
(4): Discussion
(5): Q&A
*The content of the main story may change. Thank you for your understanding. ◆Free webinar overview
Date and time: 2024.5.21 (Tue) 13:00-14:00
Location: Zoom (online) The URL will be sent to those who apply. Participation fee: Free *Capacity 100 people
Sponsor: THECOO Co., Ltd., Gerbera Music Agency Co., Ltd.
Notes:
・You may not be able to participate if the capacity is reached. ・In principle, please refrain from inviting competitors/companies in the same industry.
URL: https://bizpartner.thecoo.co.jp/seminar/music-playlists-and-influencer-ambassadors.html ◆Speakers
[Image 2: https://prtimes.jp/i/15650/433/resize/d15650-433-fd360b85281e6a44ec74-0.png&s3=15650-433-e588b32d3e3d606c1cff30f437ed6cb5-1160×1160.png ]
Yutaka Ishimatsu Gerbera Music Agency Co., Ltd. Brand Solutions Division Born in Kyoto in 1991. Moved to Tokyo after graduating from Kyushu University. After working at an internet advertising agency and a cultural media creative agency, he has been fully committed to Gerbera Music Agency since 2022, which he has been involved with since its founding. He is involved in numerous corporate music project planning, including music playlist production, music production, music events, video production, and podcast production. Individually, he has also planned live events at planetariums and guesthouses, and in 2020, he held his final recorded live event at the Hara Museum of Art, which has since closed. Since 2024, he has been running the web media “Ucuuu” that introduces the scenery of life with gentle music.
[Image 3: https://prtimes.jp/i/15650/433/resize/d15650-433-1a5bdaada4a76f505f08-0.jpg&s3=15650-433-33de593a6db91c507b250646efd2ec5a-1500×1500.jpg] Takahiro Abe THECOO Co., Ltd. Marketing Department
Until 2007, he was active as a guitarist in a visual kei band. Since 2010, he has been working at Google to develop new advertising businesses mainly for local consumer goods manufacturers. After that, he joined THECOO Co., Ltd. in 2014. I was involved in the launch of the influencer matching platform “iCON CAST” and the game
commentator production “Studio Coup,” and currently work as a member of the marketing department to widely disseminate information related to influencer marketing, mainly through webinars.
Since its establishment in January 2014, THECOO has maintained the motto of “continuing to challenge the “impossible”, and has been engaged in the “Fan Business Platform Business,” which provides the fan community platform “Fanicon” for general users, and the “Fan Business Platform Business” for client companies. We are developing a “digital marketing business” that supports marketing measures using influencers and provides online advertising consulting. As a platformer that features individuals in the entertainment market, we are working hard to build a three-way ecosystem that connects clients (advertisers), users (fans), and influencers (icons).
■ Company profile
Company name: THECOO Co., Ltd.
Representative: Masato Taira, Representative Director and CEO Address: 9th, 10th and 11th floors, Sumitomo Real Estate Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
Established: January 20, 2014
URL: https://thecoo.co.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000433.000015650.html