BMAP Co., Ltd.
Haruhiko Suzuki, formerly of Shueisha, appointed as director of MMS Marketing Co., Ltd.
Making Japan’s proud pop culture “manga” the core of new urban business ……
MMS Marketing Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as MMS Marketing) is a subsidiary of Bmap Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as the Company) is pleased to announce that, following a resolution at the annual general meeting of shareholders to be held in May 2024, Mr. Haruhiko Suzuki, formerly of Shueisha, will be appointed as a director.
After joining Shueisha, Mr. Haruhiko Suzuki was assigned to the Weekly Shonen Jump editorial department and was involved in the launch of the serialization of the soccer manga Captain Tsubasa (written by Yoichi Takahashi, serialized in 1981), which is now unknown to all Japanese people. Since then, he has grown to be an influence not only on the soccer world but on the Japanese sports world as a whole. After that, he served as editor-in-chief of Shueisha’s various manga magazines, both for boys and girls. During his time as editor-in-chief of SUPER JUMP, he worked on “JIN” (written by Motoka Murakami, serialized in 2000), which was also made into a TV drama and staged by the Takarazuka Revue, creating many works that went beyond the boundaries of manga. gained fans.
Our company and MMS Marketing have established an “Entertainment Division Preparation Office” on January 1 of this year in order to develop a new urban business that combines content businesses such as K-POP and Japanese idols with existing lifestyle infrastructure and distribution businesses. has been launched and preparations are underway for business expansion. This time, by welcoming Mr. Suzuki as a director at MMS Marketing, we will be able to use manga, which is also Japan’s proud pop culture, as a core part of urban business, including the promotion of existing distribution businesses such as convenience stores, drug stores, and supermarkets. In addition, we will continue to expand.
■Comments from our company and MMS Marketing Co., Ltd. Representative Director and President: Fuminori Sugino
MMS Marketing Co., Ltd. has now welcomed Mr. Haruhiko Suzuki, who has shown great skill in Shueisha’s various manga magazines, as a director, greatly increasing our possibilities. Our company and MMS Marketing have been using a variety of content such as K-POP, Japanese idol groups, anime, voice actors, professional wrestlers, big stars, actors, charismatic hairdressers, psychics, etc. for distribution at convenience stores, drug stores, supermarkets, etc. We have been attracting customers and achieving results. We have also planned collaborative campaigns between these companies and companies involved in existing social infrastructure and distribution businesses, such as transportation businesses. With Mr. Suzuki’s participation, I think MMS Marketing and Bmap will become a strong company even in manga and anime, where Japan is strong.
Our neighboring country, South Korea, is promoting unique marketing through the collaboration of culture and Korean products using K-POP. We hope that this will expand to the promotion of manga, anime, subculture, idols, and other Japanese products that Japan is proud of to the world, to be exported to the world.
This time, by welcoming Mr. Suzuki, who has led the Japanese manga industry both in name and reality, as a director and gaining his knowledge, our company and MMS Marketing will enter a new phase of business development. Please look forward to it.
■Biography of Mr. Haruhiko Suzuki
[Image 1: https://prtimes.jp/i/18483/159/resize/d18483-159-a54c354365f80c4867cd-0.png&s3=18483-159-f7c63438487091b346b11fd322eaeb71-330×506.png ]
1978: Joined Shueisha Co., Ltd. and was assigned to the Weekly Shonen Jump editorial department.
1981 “Captain Tsubasa” serialization begins
1988 Moved to SUPER JUMP editorial department
1994: Appointed editor-in-chief of the magazine
2000 “JIN” serialization started
2005 Margaret Editor-in-Chief
2007 Ribon Chief Editor
2012: Appointed director of Shueisha Co., Ltd.
2016: Appointed Managing Director of Shueisha Co., Ltd.
2019: Appointed CEO of Shueisha Creative Co., Ltd.
2022: Appointed as a visiting professor at Kyoto University of Arts In the same year, established MISAKI Co., Ltd. and assumed the position of representative director.
2024 Appointed as director of MMS Marketing Co., Ltd. (planned)
[Image 2: https://prtimes.jp/i/18483/159/resize/d18483-159-f363cda9d6bc02b6e083-1.png&s3=18483-159-9e8aed8c3bbeb77deab3cee7df4a5483-905×583.png ]
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