Nature Lab Co., Ltd.
The sight of Tsubasa Honda frolicking in front of the sea makes me excited, and the new Diane Dry Shampoo CM filled with the excitement of summer is released.A brand CM that lets you feel like friends is also released at the same time.
O.A. will start sequentially nationwide from Friday, May 10, 2024. ……
Nature Lab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) has released a hair care series called “Diane Perfect Beauty,” which is based on the concept of “cute and beautiful.” You can refresh your hair and scalp with just a spritz. Diane Dry Shampoo’s new commercial “Refresh in Seconds” sea version will be aired nationwide from Friday, May 10, 2024.
[Image 1: https://prtimes.jp/i/17718/479/resize/d17718-479-aa2f4626522d2978316e-0.jpg&s3=17718-479-79995b10a7eaa720f387e7e0fa2430d0-1920×1080.jpg] “Diane Dry Shampoo” is an item that uses double fine particles to absorb excess sebum and sweat from the scalp, leaving it feeling refreshed. It suppresses the stickiness of hair caused by sweat and sebum, and also suppresses unpleasant odors*1. Since its launch in March 2019, Diane’s dry shampoo series has been the No. 1 brand in sales for four consecutive years*2.
This commercial features Mr. Honda happily frolicking in front of the sea. Even though Mr. Honda is moving around, he doesn’t sweat and looks cool. At the end, the phrase “Refresh in seconds♪” expresses the image of being instantly refreshed with Diane dry shampoo*3. We created a commercial that captures the excitement of summer and the desire for people to enjoy themselves anytime and anywhere with Diane dry shampoo on their side.
Additionally, a brand commercial for Diane Perfect Beauty will be released at the same time. In this video, you can enjoy the feeling of being friends with Mr. Honda, playing at the beach, at a cafe, indoors, and enjoying shopping together. The message is that “Diane Perfect Beauty” wants to provide entertainment through hair care, by being close to you like a close friend.
*1 Depending on the scent
*2 Total series sales at drugstores (Source True Data: January 2020 to December 2023)
*3 Application time
TV commercial overview
title:
Diane Dry Shampoo “Refresh in Seconds” Sea Edition 15 seconds Diane Perfect Beauty “Diane, my entertainer.” 15 seconds/30 seconds Cast: Tsubasa Honda
Broadcast area: Broadcast sequentially nationwide from Friday, May 10, 2024. Diane Dry Shampoo “Refresh in Seconds” Sea Edition CM Story
Mr. Honda closes his eyes and feels the beating sun, the wind, and the sound of the waves. A smile filled with excitement for the upcoming summer. Wearing sunglasses and making a determined face, jumping up and down and laughing, you can see how much fun they are having. Mr. Honda stares at me with an ennui expression that he sometimes shows. No matter how much you move around, you don’t have to worry about sweating, and it looks cool. Finally, spray Diane Dry Shampoo, saying, “Refresh in seconds!”
The image of Mr. Honda enjoying himself to the fullest with dry shampoo on his side has created a commercial that heightens the excitement for summer.
[Image 2: https://prtimes.jp/i/17718/479/resize/d17718-479-9e264863e19a3db3b719-1.png&s3=17718-479-df05ae26c1ffa67f9fb6e2d45f6c37f4-1659×944.png ]
Diane Perfect Beauty “Diane, my entertainer.” CM Story
The movie starts with a scene of Mr. Honda facing the sea and looking back at him with a happy expression. They are having fun in the sea and smiling from ear to ear. When the scene switches to a cafe, Mr. Honda smiles while wearing colorful donuts like glasses, and his cheeks look delicious. You will be soothed by the joyful appearance that will bring a smile to your face. Next, Mr. Honda led us to a room decorated to look like a party. I also enjoy spending time with my friends here, playing with balloons, toasting, singing and dancing. At the end, there is a scene in which she is holding a shopping bag in her hands and spinning around with satisfaction. The message is that “Diane Perfect Beauty” wants to treat you like a close friend and provide entertainment through hair care.
[Image 3: https://prtimes.jp/i/17718/479/resize/d17718-479-f88a01a448596be319b1-1.png&s3=17718-479-3711cfbf550734c6945099b35f625cae-1655×944.png ]
Shooting episode
Mr. Honda is always smiling, even when the cameras aren’t rolling. The commercials to be released this time, “Refresh in Seconds”, the sea version, and “Diane, My Entertainer.”, both feature scenes in which the characters are playing with close friends. Mr. Honda appeared relaxed throughout the shoot.
In a scene where she was walking with a shopping bag, when the director suggested that she spin around, she replied with a smile, “Would you like to spin around? I understand!” Mr. Honda’s playful expression made for an impressive scene.
Even when checking the footage he shot on the monitor, Mr. Honda says in a small voice, “Yay,” and smiles. The shooting proceeded in a cheerful atmosphere, with Mr. Honda looking like he was having fun. Interview with Tsubasa Honda
Q. After filming this commercial, please tell us your thoughts and what impressed you.
A. It was more casual than usual and quite me, and I had fun shooting it. The most memorable scene is the scene where they eat donuts. I thought it was a good deal to be able to eat something delicious during a photoshoot (lol) as I ate it. It was a very delicious donut. Q. Mr. Honda, when do you use Diane’s dry shampoo?
A. It’s great for refreshing bangs after exercise or on the nape of the neck where heat gets trapped. It’s so convenient because you can fix your curly bangs! Another good idea is to wear a hat when it’s hot because moisture accumulates, so it’s a good idea to swish it when you take it off.
Q. There is a narration in the commercial that says, “Refresh in seconds.” Could you please tell us what Honda says, “If you do this, you will refresh in seconds!”
A. Food! As soon as I eat something I like, I get excited. Playing with your dogs at home can also be refreshing.
Q. Please tell us about the highlights of the commercial.
A. I think this commercial, along with dry shampoo, will make the coming outing season even more fun! I think you can also have a simulated experience of playing with me, so please enjoy that part as well!
TV CM performer profile
Honda Tsubasa
■Date of birth: June 27, 1992
■Birthplace: Tokyo
He is active in various fashion magazines such as MORE (Shueisha), SPRiNG (Takarajimasha), and ar (Shufu to Seikatsusha). He has also appeared in many popular dramas, movies, and commercials. In 2022, he will appear in “Radiation House the Movie,” “Fullmetal Alchemist Final Chapter: Avenger Scar/The Last Training,” and TBS’s “Becoming Your Flower.” In 2024, he is appearing on TV Asahi’s “6 Seconds of Trajectory – The Second Melancholy of Fireworks Master Seitaro Mochizuki” and Fuji TV’s “Blue Moment.”
Production staff
CD/AD Koichi Kosugi (one happy)
Producer Teruki Murakami/Takahiro Kawamoto (Geek Pictures)
Production Manager Yuta Hirai/Ayaka Kido (Geek Pictures)
Director/Cameraman Kensaku Kakimoto (CONNECTION)
Lighting Director Kazue Toya (Freelance)
Art designer Takayuki Mitsuizumi (STAR BOY)
CG Advisor Yoshiaki Ishigaya (CHAMELEON)
Location coordinator Koji Maeyama (freelance)
Stylist Sonoko Honma (ROI)
Hair and makeup Yukari Hayashi (freelance)
Offline Editor Asuka Mochizuki (Freelance)
Online Editor Takahiro Tsuji (CONNECTION)
Mixer Hiroshi Watanabe (Freelance)
Music Katsuya Yamada (Aiin)
Product line-up
dry shampoo
[Image 4: https://prtimes.jp/i/17718/479/resize/d17718-479-1bf9a2fe9e2d83edf178-3.png&s3=17718-479-22add8f8dddf4941bb99ab8d3d77b11b-2366×770.png ]
[Image 5: https://prtimes.jp/i/17718/479/resize/d17718-479-548fee04ea495dc5dc0b-3.png&s3=17718-479-5aee5f8d5e74bcf6878129cf345558c6-2238×819.png ]
perfect beauty line
[Image 6: https://prtimes.jp/i/17718/479/resize/d17718-479-a05c5470818961c8ebee-3.png&s3=17718-479-e0adfa53b45f97a6d24ae07cd8df5adc-2361×1180.png ]
maega my stick
[Image 7: https://prtimes.jp/i/17718/479/resize/d17718-479-7b80e656baf4c090ae37-3.png&s3=17718-479-2f186245684ca78c0cd32183675dd13f-2236×586.png ]
color shampoo
[Image 8: https://prtimes.jp/i/17718/479/resize/d17718-479-27c17b5f028e096df0d3-3.png&s3=17718-479-0dd248b213e19c6f2a2dc28b5e9a4a35-2291×625.png ]
hair mask
[Image 9: https://prtimes.jp/i/17718/479/resize/d17718-479-2f3f3f5147a31ac4046a-3.png&s3=17718-479-2da84c75bbe1a8ab712ee6b5a669bf1f-767×334.png ]
*All prices include tax
What is Diane Perfect Beauty?
[Image 10: https://prtimes.jp/i/17718/479/resize/d17718-479-30cc4ae441112e84a10e-9.jpg&s3=17718-479-ec1201e58bec26e88c793d5e33b065aa-1637×1091.jpg] Diane Perfect Beauty achieved sales of 1 million copies in just 10 days after its release. A luxurious combination of carefully selected organic argan oil (*1) and beauty keratin (*2), the fusion of nature and science provides high quality moisturizing and beautiful hair care.
1 Argania spinosa kernel oil (moisturizing ingredient) 2 Repair ingredient Official brand website: https://www.moist-diane.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000479.000017718.html