Daio Paper Co., Ltd.
When cleaning the toilet in summer, thoroughly clean every corner! “Kire Kira (R)! Toilet Cleaner Sumikko Gurashi Design” limited quantity release
Refresh your bathroom in the hot summer with the fresh pink grapefruit scent! ……
Daio Paper Co., Ltd. (headquarters: Chiyoda-ku, Tokyo), which operates the No. 1 brand of sanitary paper products*1, “Elleair”, has launched “Kirekira (R)!”, a wiping brand that makes cleaning living spaces easy. , “Kire Kira! “Toilet Cleaner Thorough Cleaning Sheet with 1 Sheet, Sumikko Gurashi Design Project, Pink Grapefruit Scent, 20 Refill Sheets” will be released nationwide in limited quantities from June 1, 2024 (Saturday).
[Image 1: https://prtimes.jp/i/1310/606/resize/d1310-606-ea836c1111777ad4a28c-5.jpg&s3=1310-606-51670496ca976e209b92bd1ca45d009f-1821×1293.jpg] Sparkling! Toilet Cleaner Thorough Cleaning Sheet in 1 Sumikko Gurashi Design Project Pink Grapefruit Scent 20 Refill Sheets
[Image 2: https://prtimes.jp/i/1310/606/resize/d1310-606-901aada4e50b8832c4c2-2.jpg&s3=1310-606-fee07fb75c4d18d8e86c0a9f8e5d70d8-2048×1368.jpg] ■Aim of release
In July 2021, our company launched the “Kirekira! A limited quantity of Toilet Cleaner “Sumikko Gurashi Design, One Sheet for Thorough Cleaning” is on sale. We have received positive comments from consumers, such as “I bought it because of the cuteness of the package” and “It makes cleaning the toilet fun.” Therefore, we will be releasing a limited quantity of the “Sumikko Gurashi” design with a new design and scent as a product to support toilet cleaning in the summer when temperatures and humidity rise and odors tend to get trapped. “Kirekira!” will continue to support you this summer so that you can enjoy cleaning the toilet with “Sumikko” and Sumikko. ■About the product
This product is a toilet cleaner that features a colorful design featuring popular Sumikko Gurashi characters and colorful fruits. The package has a cute design that brings together unique characters such as a lonely polar bear, an insecure penguin, and leftover (?!) tonkatsu. In addition, Kirekira!’s first pink grapefruit scent is used to make you feel refreshed even when cleaning the toilet in the hot summer. The thick, moisture-rich sheet is formulated with the world’s first technology*2 of “nano fibers (cellulose nanofibers),” making it resistant to tearing even when scrubbed. With 4 functions: 99.9% sterilization*3, virus removal*3*4, deodorization*5, and 24-hour antibacterial/odor prevention*3*6, you can clean the toilet with just one sheet.
*1: INTAGE SRI+ Total of tissue market, toilet paper market, kitchen paper market, paper towel market (sales amount by manufacturer in 2022)
*2: Technology to blend cellulose nanofiber into toilet paper cleaner. Daio Paper research in May 2017 in Mintel database.
*3: Tested under specific bacteria (and viruses) and conditions. It does not have the same effect on all bacteria and viruses.
*4: Verified effectiveness with one type of envelope-type virus. Please use when there is a lot of liquid.
*5: Daio Paper research, detection tube method.
*6: Antibacterial for common tile materials.
― “Kire Kira! Toilet Cleaner Thorough Cleaning Sheet in 1 Sumikko Gurashi Design Project Pink Grapefruit Scent 20 Refills Product Overview –
[Product name] Kirekira! Toilet Cleaner Thorough Cleaning Sheet in 1 Sumikko Gurashi Design Project Pink Grapefruit Scent 20 Refill Sheets [Release date] Nationwide release in limited quantities from Saturday, June 1, 2024
[Product contents] 1 product in total / open price
Sheet size: approx. 225mm x approx. 330mm Quantity: 20 sheets (10 sheets x 2 packs)
[Official website] https://www.elleair.jp/product/detail/kirekira_12_0003 [Inquiries] Elle Air Customer Service Office Toll-free number: 0120-205205 (excluding Saturdays, Sundays, and holidays)
MAIL: https://www.elleair.jp/inquiry/rules
-Product features-
■Package design depicting the character “Sumikko Gurashi”, which is popular among a wide range of generations! [NEW]
-A refreshing package design featuring Sumikko and colorful fruits to make cleaning the toilet in the summer heat even more comfortable. ・You can enjoy the “Sumikko Gurashi” design even on the interior pack.
[Image 3: https://prtimes.jp/i/1310/606/resize/d1310-606-c71cb56a73550ed36132-4.jpg&s3=1310-606-2eea437425e25947ad9410004a06d606-1821×1293.jpg] exterior package
[Image 4: https://prtimes.jp/i/1310/606/resize/d1310-606-41f14159db55e66b2a88-3.jpg&s3=1310-606-31518d5e0aaa7954274097d8680f1213-1729×1221.jpg] interior pack
■A refreshing pink grapefruit scent is now available! [NEW]
・A fresh citrus scent that will make your bathroom space refreshing in the summer.
■Thick and durable sheet that won’t tear easily even after scrubbing ・World’s first technology! The thick sheet is blended with ultra-fine nanofibers, making it resistant to tearing even when scrubbed. The moisture-filled sheet will not dry out until the end of cleaning, and can be flushed into the toilet.
■Four functions: 99.9% sterilization, virus removal, deodorization, 24-hour antibacterial and deodorization
– [Reference] About “Sumikko Gurashi” –
An original character created in 2012 with the keyword “This is where I feel calm.” They are a little negative, but they like living in corners, such as the lonely “polar bear”, the unconfident “penguin?”, the leftover (?!) “tonkatsu”, the shy “cat”, and the “lizard” who hides his true identity. Unique “Sumikko”. The movie will be released in November 2023 and is loved by a wide range of generations. Official website: https://www.san-x.co.jp/sumikko/
[Image 5: https://prtimes.jp/i/1310/606/resize/d1310-606-87ba6d9534555c2e16a0-0.jpg&s3=1310-606-02362a98f43a62ed9ea483038299faf7-3900×3899.jpg]
More details about this release:
https://prtimes.jp/main/html/rd/p/000000606.000001310.html