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Home » Mellow Co., Ltd./SHOP STOP The number of SHOP STOP machines in operation on university campuses is at a record high, increasing three times in two years. Kitchen cars have become an indispensable part of daily life at university.

Mellow Co., Ltd./SHOP STOP The number of SHOP STOP machines in operation on university campuses is at a record high, increasing three times in two years. Kitchen cars have become an indispensable part of daily life at university.

[Mellow Co., Ltd./SHOP STOP] SHOP on university campus
The number of STOP machines in operation is at a record high, increasing three times in two years. Kitchen cars have become an indispensable part of daily life at university.

*View in browser* *Mellow Co., Ltd./SHOP STOP*
Press release: May 9, 2024
The number of SHOP STOPs in operation on university campuses is the highest ever, increasing three times in two years. Kitchen cars have become an indispensable part of daily life at university.
*~An increasing number of universities are equipped with kitchen cars as part of their campus infrastructure~*
Kitchen cars become a daily part of university life.
SHOP is Japan’s largest mobility business platform operated by Mellow Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative: Masayoshi Ishizawa, hereinafter referred to as “Mellow”).
STOP would like to inform you that the number of kitchen cars being introduced at universities is increasing. In April 2024, a record high of 197 units were installed, a triple increase from 62 units in April 2022.

As the impact of the new coronavirus infection has eased and face-to-face classes have resumed, demand for kitchen cars on campus is rapidly increasing. In order to meet this increase in demand, SHOP STOP continues to increase the number of kitchen trucks on campus.

Many universities have introduced kitchen trucks to ease lunchtime crowds and expand meal options. In addition, some universities have been designated as evacuation centers by the government, and as Mellow strengthens its collaboration with the government, there is a growing need to use kitchen trucks to provide food in the event of a disaster.

This year, many earthquakes have occurred, including the 2020 Noto Peninsula Earthquake. In order to prepare for such a time, it is necessary to take multiple measures in addition to stockpiling. “SHOP” developed by Mellow
STOP” has built and operates a platform that provides shop mobility services on a daily basis in universities, office districts, residential areas, public spaces, etc. during normal times. Also, the SHOP
The Food Truck Rush Team, which utilizes STOP’s infrastructure, has received high praise for its past disaster response and prompt service.

Kitchen trucks are expected to continue to be useful in times of disaster as they carry food and equipment together with cooks and can flexibly change store locations and menus. However, the use of kitchen vans limited to times of disaster carries risks for both business operators and users of kitchen vans, so it is essential for kitchen van operators and platforms to establish a base for opening stores during normal times. .

Mellow is promoting the spread of kitchen trucks not only in daily life but also as a preparation for disasters, and is working with land owners and governments to promote the use of kitchen trucks as “infrastructure that can deliver the necessary things to the necessary places.” We are aiming for a future where we can fulfill our role.

* ▼Comment from university representative*
* [Ritsumeikan Educational Corporation University BKC Person in Charge]* In response to requests from students to improve the food environment, BKC introduced a kitchen truck 13 years ago. More than 40 food trucks and bento vendors have registered in all 23 booths on campus, and as a result of providing a variety of meals to students, faculty and staff under the name BKC Lunch Street, the scale has grown to the point where an average of approximately 1,300 meals are provided per day. We are expanding.
Starting this year, we will conclude a business outsourcing contract with the aim of improving convenience for users and further expanding our services. SHOP
The STOP app makes it possible to provide users with highly immediate information, and through outsourcing, the number of operating stores has increased to 66, an increase of 1.6 times compared to the previous year.
The number of food trucks opening at BKC has increased since the coronavirus pandemic, but as the campus is in the suburbs, there are few restaurants nearby, and the on-campus cafeteria facilities alone cannot provide a sufficient dining environment for the 13,000 students and graduate students. I can’t do it. In the future, by expanding BKC Lunch Street, we hope to diversify the food environment and contribute to creating a lively atmosphere on campus.
* [Kinki University Educational Corporation Person in charge]* The reason for introducing the kitchen car was to respond to the changing times, where values ​​are shifting from things to things. There are approximately 1,700 students enrolled in our faculty, and the cafeteria alone was able to feed only about half of the students, resulting in a shortage of lunches. Furthermore, the changes in social conditions caused by the coronavirus pandemic have put a strain on cafeteria management, and we have been facing issues such as getting stuck in a rut and maintaining service quality.
The introduction of the kitchen truck has added color to the dining environment on campus, and its users are now expanding to include local residents and students at the affiliated high school, as well as students from our faculty. As a result, a situation was created in which four parties benefited: the seller, Mellow, the university, and the customer.
In the future, we hope to expand into genres that are not limited to meals, such as salons and product sales.
* [Fukuoka University Educational Corporation Person in charge]* Our university has introduced a kitchen truck in order to improve services for students and provide more diverse meals. When it was first introduced, the main menu was light meals, but from April this year, a lunch menu will also be available.
Students and faculty members have voiced their expectations and are looking forward to the future.
In addition, as our university has improved transportation links from Hakata Station, students are increasingly going to Hakata Station to avoid crowds in the cafeteria and to enjoy more diverse food. We hope that by increasing the variety of meals available on campus, we will be able to alleviate crowding during lunch time and make more effective use of time between classes by shortening travel time. Through these initiatives, we will strive to create a system that allows students to have a richer campus life.
* [Tokai University Educational Corporation Shinagawa Campus Person in Charge]* Due to intercampus transfers, the number of students at the Shinagawa campus is expected to increase by approximately 1,000 from spring, so we have introduced kitchen trucks to increase the number of meals served and to decentralize eating and drinking spaces.
No need to invest in new kitchen equipment, SHOP
By using STOP, it is now possible to provide meals to students with zero initial installation cost. In addition, the SHOP dispatches kitchen trucks, checks legal standards, and creates manuals for businesses.
STOP took care of it and the installation went smoothly.
However, students complain that the price is high. I think that because they have to pay for lunch every day and because many students have moved from the Hiratsuka campus, they may not be used to the price difference in urban areas.
Still, we are very grateful that there are no ongoing costs and that we can open stores whenever we need them, even when there are no students. Therefore, I would like to see Kitchen Car continue to open stores.
In order to continue opening stores, we need to increase sales of kitchen trucks, so we have set up posters and signboards so that not only students but also people in the neighborhood can use the store, and we are disseminating information outside the university. We will continue to carry out various initiatives for the benefit of our students.
* [Konan Gakuen Educational Corporation Person in charge]*
At our university, we are promoting a student-first challenge project run by staff volunteers, and as part of this project, we have introduced a kitchen car from October 2021.
At the time of its introduction, there were restrictions on the number of seats in the cafeteria due to the effects of the coronavirus pandemic, so we hoped that the introduction of the kitchen truck would alleviate congestion in the cafeteria and improve the variety of food available.
This is the fourth year since its introduction, and I feel that it has added a new color to the campus. Currently, the kitchen truck is used not only for everyday lunchtime, but also for events such as open campus events.
A major factor behind the smooth use of the kitchen car is that we have asked SHOP STOP to handle the actual management and operation in collaboration with the Konan University Consumers’ Co-op.
We will continue to rely on them as we expand our scope of use. * [To the person in charge of the National University Corporation Kyoto University Co-op Headquarters]*
In response to the coronavirus pandemic, the co-op has introduced a kitchen truck at the request of the university to avoid crowding in the cafeteria. At the same time, our goal was to provide students with healthy meals in a short amount of time.
The students were looking for a variety of food, and after considering multiple food truck platforms, they decided to outsource the food truck dispatch to Mellow, which provides support in the event of an accident.
We were able to implement the system smoothly because there was no need to check business licenses and other information for each kitchen truck individually.
In addition, there are many students who want to enjoy meals, and we offer a wide variety of menus, from desserts to boxed lunches, and we have received praise from students, professors, administrators, and many other people.
We will continue this initiative in order to provide safe, secure, and healthy meals.
Bell Kitchen|SHOP STOP
* [To the person in charge of Sophia University Educational Corporation]* At our university, we were faced with the challenge of providing meals to many students during their lunch break. To solve this problem, kitchen cars were introduced.
The introduction of this system has alleviated crowding in the cafeteria and made it possible to offer a variety of specialized meals on campus.
Our students, many of whom are foreign nationals, particularly appreciate the diversity of our meals, and the introduction of kitchen trucks has been well-received.
In addition, campus renovations now allow students to enjoy meals in a relaxing space.
The introduction of kitchen cars not only helps provide meals, but also contributes to improving the overall campus environment. However, from a sustainability perspective, we also believe that it is desirable to make progress in initiatives such as reducing waste. However, as a service for students, I feel it is important that the price of the meals is not too high.
Based on these perspectives, we look forward to continuing to improve and maintain the SHOP STOP service.
* [Person in charge of Gakushuin University, Gakushuin Educational Corporation]* Starting from April of this year, our university has introduced three kitchen trucks, allowing students to enjoy meals even outside the cafeteria’s opening hours.
I’m glad that in addition to the kitchen cart for meals, there is also a kitchen cart for snacks such as crepes, which increases the variety of food available. The presence of the kitchen truck brightens the atmosphere on campus and provides an opportunity for students to utilize the plaza.
With the introduction of kitchen trucks, the plaza, which was previously unused, has become a lively gathering place for students. Furthermore, by outsourcing the operation of the kitchen car to Mellow, the administrative burden on the university has been reduced. We would like to continue using the kitchen car in the future. * [Kyoto Sangyo University Educational Corporation Person in charge]* Due to the effects of remote classes due to the coronavirus pandemic, our university was faced with a meal-related issue, with the cafeteria operator withdrawing and a cafe menu provider being unable to be found. As a solution, we decided to introduce a kitchen truck that can be used when needed.
With this introduction, the university did not have to spend money on equipment, etc., and was able to increase the variety of food available. More and more students are requesting to use the kitchen car, and it is adding color to the campus landscape. The students who come to the open campus are also happy.
Mellow is in charge of managing and operating the kitchen vans and dispatching them to businesses, and we believe that students can purchase with confidence as the businesses have undergone antisocial checks and business license checks.
In addition, the administration is very grateful that by entrusting Mellow with the management and dispatch of kitchen trucks, we are able to maximize the amount of time and effort required while increasing the variety of food available to our students.
* ▼Representative comment*
[Mellow Ishizawa comment]
Mellow Co., Ltd. Representative Masayoshi Ishizawa
From my previous experience of running a cafe car, I became keenly aware that the lack of space to open stores was a major issue in the industry. Since then, thanks to Mellow’s activities, the number of locations where food trucks can safely open stores has gradually increased, and now we provide locations for kitchen truck operators with a total of approximately 1,000 vehicles per day in more than 20 prefectures nationwide.
With the spread of the new coronavirus, demand for stay-at-home orders and delivery/takeout services has increased, and the use of kitchen trucks has also expanded in various areas and situations. We have expanded beyond providing food services to office workers and event attendees, to include apartment residents, university students, and park visitors.
In the future, we will continue to increase the number of places where store-based mobility, including kitchen cars, can be used in a variety of situations, making it an indispensable service nationwide and a platform that can also provide support in times of disaster. ▼Reference information
Earthquake-related regional risk measurement survey (9th): Tokyo Metropolitan Government

Disasters caused by earthquakes have been increasing, starting with the Noto Peninsula earthquake in January 2024, such as the earthquake with the Bungo Channel as its epicenter on April 17, 2024, and shaking with a seismic intensity of lower 6 in Ehime and Kochi prefectures. doing.
According to the “Earthquake Regional Risk Measurement Survey (9th)”, a survey on earthquakes directly hitting the capital, announced by the Tokyo Metropolitan Government in 2022, the six wards in the eastern 23 wards, including Arakawa, Adachi, Sumida, and Katsushika, are at the highest risk. It accounts for three-quarters of the top 5 earthquakes, and the metropolitan area is in a situation where it is unclear when an earthquake directly beneath the area will occur, which could cause a major disaster.

▼About the SHOP STOP app
If you download the SHOP STOP smartphone app, you can check the kitchen car menu.

Also, SHOP
When you check in to your STOP stamp card, you will accumulate stamps on your stamp card. Furthermore, if you add a food truck to your favorites, you will be able to find out where the food truck usually opens, which you could only see on the day of the store.

You can download the smartphone app “SHOP STOP app” from the link below. Download SHOP STOP app:
How to use stamp cards: SHOP STOP app
A program for store-based mobility businesses such as kitchen cars. It’s a rat form. Currently, we are the largest in Japan with over 1,100 business locations and over 3,000 registered stores, and we have already conducted operations in 22 prefectures nationwide (including demonstration experiments), and will continue to accelerate area expansion. There is also a SHOP where you can easily find a wide variety of kitchen cars.
The STOP app aggregates kitchen truck information, which tends to be scattered as individual store information, and creates opportunities to attract customers and customer contact points. In addition, it is equipped with a “work location/home registration function” suitable for hybrid work and a “notification function for restaurants of interest”, helping to resolve issues for both kitchen truck operators and customers and respond to changes in society. We are continuing to update.
Service URL:

▼About the food truck rush team
Food Truck Hashintai is a general incorporated association operated by Mellow. We are a food truck business organization that collaborates with governments and companies to provide disaster support through mobility, such as providing soup kitchens to disaster-stricken areas. Shop mobility platform SHOP
Utilizing the foundation of STOP, we are working to create
infrastructure that can be used in times of disaster in office areas, residential areas, public spaces, etc. during normal times.
This corporation was established in July 2021 with the aim of building a new disaster prevention infrastructure that functions quickly and efficiently when dealing with risks such as disasters, and providing continuous support for social issues.
We work with disaster victims, local governments in disaster-stricken areas, mobility businesses such as food trucks, administrative agencies, social issue support groups, supporting companies, and other related organizations to dispatch human resources using mobility, We will carry out support activities by providing meals, supplies, etc. About the rush team: ▼About Mellow
Mellow Co., Ltd. was established in 2016 and operates the store-based mobility business platform “SHOP STOP.” “SHOP
“STOP” is a service that brings change and richness to the city. By moving around, you can establish a small commercial area and respond to a wide variety of needs. In addition, the new stores will be replaced every day, encouraging new discoveries and experiences for customers and contributing to the revitalization of the town.

Mellow strives to “bring change and richness to the city, and realize the richness of each person with their own feelings.”

Company name: Mellow Inc.
Business content: Open space utilization business using mobility, support and consulting for opening store-type mobility, direct management of kitchen cars
Capital: 904.06 million yen (including reserves)
Representative: Masayoshi Ishizawa
Number of employees: 51 (including executives)
Established: February 18, 2016
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