[Tokyu Corporation] Demonstration experiment of deferred payment ride service using credit cards etc. compatible with touch payment will start from May 15th (Wednesday) at all Tokyu Line stations except Setagaya Line.
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Press release: May 9, 2024
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A demonstration experiment of deferred payment ride service using credit cards etc. that supports touch payment will begin on Wednesday, May 15th at all Tokyu Line stations except Setagaya Line.
Tokyu Corporation, Tokyu Corporation, Sumitomo Mitsui Card Co., Ltd., Visa Worldwide Japan Co., Ltd., JCB Co., Ltd., and QUADRAC Co., Ltd. will begin offering cards that support touch payments (credit cards) from May 15, 2024 (Wednesday). announced that a demonstration experiment (hereinafter referred to as this demonstration experiment) of a deferred payment ride service using smartphones, etc.*1 equipped with the same card, will begin at all Tokyu Line stations except the Setagaya Line. To do. This demonstration experiment eliminates the need to purchase tickets in advance and allows passengers to use the Tokyu Line by holding their touch-compatible card or smartphone over the reader of the target ticket gate. (Other companies’ lines that have mutual direct service with the Tokyu Line are not compatible with this demonstration experiment.) Each station on the Setagaya Line is This demonstration experiment is scheduled to begin in 2024 by installing cards that support touch payments, smartphones, etc. equipped with the cards, and reading devices compatible with QR codes*2 in vehicles or ticket gates.
Tokyu Corporation is building a mobile platform that connects customers with the “places” and “experiences” that are attractive to local communities, with the aim of improving customer experience (CX) and creating rich and vibrant local communities where people and information exchange. That’s what I’m aiming for. Digital ticket service from August 30, 2023
“Q SKIP” (hereinafter “Q SKIP”
We are conducting a demonstration experiment of a ride service that uses touch-compatible cards (credit, debit, prepaid) and QR codes, in which passengers purchase tickets in advance on the “SKIP” sales site and pass through the ticket gate. . “Q
SKIP’s sales website offers a variety of products and services, such as digital tickets that allow you to ride as many lines as you like on all Tokyu lines for one day, and digital tickets that include tickets for use at outing facilities and local stores along the line, and tickets. , is working to create mobility demand.
By starting a demonstration experiment of a deferred payment ride service using cards that support touch payments and smartphones equipped with such cards, we will focus on transportation IC cards, which are already used by many customers. At the same time, it is now possible to use the railway with a smartphone or the familiar credit cards and debit cards that are used for everyday shopping. We also provide a flexible and seamless ride service for passengers. In this demonstration experiment, Visa/JCB/American Express/Diners By holding a card (credit, debit, prepaid) that supports
Club/Discover/UnionPay touch payments, or a smartphone with the same card set up to the reader*3 of an eligible ticket gate, you can pass through a ticket vending machine or counter. You can use the Zuni Railway at the same price as the regular passenger fare (fare in 10 yen increments). These are the public transportation solutions provided by Sumitomo Mitsui Card Co., Ltd.
This will be achieved by introducing “transit”. In the future, we plan to gradually implement a variety of services that take advantage of the features of ride services that use credit cards that support touch payments.
In this demonstration experiment, the joint companies aim to co-create a ride service that digitally connects people, cities, and
transportation. By providing ride services that respond quickly and flexibly to customer needs and changing times, we will create new transportation demand, improve customer experience (CX), and create rich and vibrant local communities where people and information exchange. We will work to realize this.
*1 Devices other than smartphones with credit card settings (Apple Pay, Google Pay(TM), Garmin Pay,
(Fitbit Pay) is also included.
・Apple Pay is an Apple Inc. registered in the United States and other countries. is a trademark of
・Google Pay is a trademark of Google LLC.
*2 QR code is a registered trademark of DENSO WAVE CORPORATION and JIS and ISO standards.
*3 At Shin-Yokohama Station on the Tokyu Shin-Yokohama Line, credit, debit, and debit cards can be sent to cards that support touch payments and QR code-compatible readers installed at ticket gates. Use the train by swiping your prepaid card. We plan to install one applicable ticket gate at each exit of Shin-Yokohama Station within fiscal 2024.
【Attachment】
■Overview of this demonstration experiment
*1. the purpose*
1. Create new mobility demand by providing a variety of services that respond quickly and flexibly to customer needs and changing times. 2.
While focusing on transportation IC cards, which are already used by many customers, we also offer cards that support touch payments (credit, debit, and prepaid), which are familiar to people who use them for everyday shopping, as well as cards that are set up by these cards. Providing a flexible and seamless ride service that allows you to use railways with a smartphone without purchasing a ticket in advance.
3. Realizing a railway that is easy to use for visitors to the city, including foreigners visiting Japan
*2. start date*
First train from Wednesday, May 15, 2024
*3. Target stations*
All Tokyu Line stations except Setagaya Line stations
*This service is limited to our lines, and other companies’ lines that have mutual direct service with the Tokyu Line are not compatible with this demonstration experiment.
*Each station on the Setagaya Line is scheduled to begin this demonstration experiment by installing touch-based payment cards and QR code-compatible readers in vehicles or ticket gates in 2024. *Tokyu Shin-Yokohama Line
At Shin-Yokohama Station, you can use the train by holding your credit card, etc., over the touch-based payment card or QR code-compatible reader installed at the ticket gate.
By the end of 2024, we plan to install one ticket gate at each ticket gate exit at Shin-Yokohama Station that supports touch payment cards and QR codes.
*4. Target brands*
Visa/JCB/American Express/Diners Club/
Discover/UnionPay
*MasterCard(R) will be added sequentially.
*5. How to use*
By holding a touch payment compatible card (credit, debit, prepaid) of an eligible brand or a smartphone with the same card set up over the reader of the applicable ticket gate when getting on or off the train, you can receive the regular passenger fare (in 10 yen increments). The fare is the same as the fare.
-Image of target ticket gate-
*TOKYU CARD (Visa brand) cards that support touch payments are also available. *If you ride with a TOKYU CARD registered with TOKYU POINT, which allows you to earn money on trains and buses, you will receive a flat rate of 3% TOKYU on the ride amount.
Points will be added. For more information, please check the “TOKYU POINT Earnings on Trains and Buses” website. (Scheduled to be updated sequentially after Thursday, May 9, 2024)
URL: https://www.topcard.co.jp/point/save/railway/index.html?wPr2404 *TOKYU CARD is a TOKYU card that can be earned by using various Tokyu Group facilities, trains and buses, and paying by credit card. Centered on POINT, you can use services unique to Tokyu Group and railway credit card companies, such as PASMO auto charge service. For details, see Tokyu Card
Please check the homepage.
URL: https://www.topcard.co.jp/
*6. How to check touch payment history*
You can check this by accessing QUADRAC Co., Ltd.’s Q-move site and completing the membership registration procedure for “My Page.” Q-move site: https://q-move.info/
-Image of how to use the Q-move site-
*7. Role of each company*
Tokyu Corporation: Planning, sales, and provision of ride services that utilize cards that support touch payments and QR codes. Tokyu Corporation: Construction and operation of digital ticket service “Q SKIP” sales site, provision of services using TOKYU POINT Sumitomo Mitsui Card Co., Ltd.: Provision of the stera platform (stera transit), support for the introduction of cashless payments, and awareness promotion
Visa Worldwide: Providing solutions and promoting awareness of Visa touch payments
JCB Corporation: JCB, American Express, Diners
Providing solutions that utilize credit card touch functions in Club and Discover
QUADRAC Co., Ltd.: Provision of SaaS platform “Q-move” for payment and authentication for transportation operators
*8. About touch payment*
Touch payment is a payment method that utilizes international standard security authentication technology that is used both domestically and internationally.
Just touch a compatible terminal with a card that supports touch payments (credit, debit, prepaid) or a smartphone with the same card set up, and there is no need to sign or enter a PIN (*), making it quick, safe, and secure. Your payment will be completed. Stores that can be used include convenience stores, fast food restaurants, supermarkets, restaurants, drug stores, bookstores, department stores, and commercial facilities. It’s expanding more and more.
(*) For payments exceeding a certain amount, you will be required to insert your card and enter your PIN number or to verify your identity by signing.
*9. About public transportation payment solution “stera transit”* The payment platform “stera” is a payment platform for businesses that was built by Sumitomo Mitsui Card Co., Ltd. in collaboration with GMO Payment Gateway, GMO Financial Gate, and Visa to solve the problems associated with the introduction of cashless payments.
“stera”
“transit” is a solution for public transportation that utilizes the “stera” payment platform and the international brand’s contactless payment “touch payment.”
In addition to “improving convenience” for consumers by eliminating the need for cash or pre-loading, it has a wide range of effects that go beyond the transportation field, such as “preventing infectious diseases,” “improving an environment for accepting inbound tourists,” and “promoting local cashless payments.” is also expected. Also, “stera”
“transit” technology can also be used as an authentication platform for MaaS and smart cities. In the future, we plan to introduce this system throughout the country.
*10. About digital ticket service “Q SKIP”*
Digital ticket service “Q”
You can purchase a variety of products and services on the “SKIP” sales site, such as digital tickets that allow you to ride as many lines as you like on all Tokyu lines for one day, and digital tickets that include tickets for use at outing facilities and local stores along the line and a ticket. This is a service where you can board the bus using a card that supports touch payments and a QR code.
that’s all
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