[Owned Co., Ltd.] Notice of release of Google update analysis report for the real estate industry [May 2024]
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Press release: May 10, 2024
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Announcement of release of Google update analysis report for real estate industry [May 2024]
*Started distributing Google update analysis reports that show the latest algorithm research and trends*
Vector Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, Chairman and President: Nishie
Owned Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Sho Ishii, hereinafter referred to as the “Company”), a subsidiary of Hajime Hajime (TSE Prime: 6058), publishes Google Updates for the Real Estate Industry, which compiles SEO algorithm research and trends. We have released the May 2024 version of the analysis report (77 pages in total) for free.
Download the report for free
Contents of Google Update Analysis Report for April 2024
The topics of this Google update analysis report are as follows.
* ・March 2024 update ・What is a core algorithm update? ・What is a spam update? ・Features of the March 2024 update
・Impact of Google updates in the real estate industry ・Countermeasures for Google updates in the real estate industry ・Countermeasures for this Google update
・Things to check again with this Google update*
In March 2024, Google released a “core algorithm update” and a “spam update” at the same time. This is the first time in four months since the last core update ended. Also,*
The rollout of this Google update completely ended on Friday, April 19, 2024. * Google *adjusts its search algorithm daily*
doing. Among these, Google updates have particularly large
fluctuations, and if you do not catch the changes and take measures, your search rankings will drop without you even realizing it, leading to a decline in the number of site traffic and sales. Through this report, you can understand the features and countermeasures of this update in detail.
Google’s official blog* “A new way to deal with spammy, low-quality content on search”* explains:
* “This update, combined with previous efforts, will reduce the total amount of low-quality, unoriginal content in search results to 40% expected to be reduced. ”*
In addition to the core algorithm update, the simultaneous rollout of spam updates is expected to result in sharp fluctuations in rankings. This report presents our thoughts on changes in rankings and countermeasures due to the Google update, which was rolled out on Friday, April 19, 2024.
* “Impact of Google Updates on the Real Estate Industry” *
This section provides a detailed explanation of the impact of updates based on specific examples. Also pay attention to SEO information such as the characteristics of updates and countermeasures for Google updates in the real estate industry.
March 2024 Update Features
The March 2024 update is *
Fully updated multiple systems with core algorithm updates and helpful content system integrated into ranking system*
It is complex and includes many core system improvements such as: * Updates typically roll out in about two weeks, but this update took longer than usual to fully roll out, about a month and a half. * In addition to the core algorithm update, there are also other spam-related changes, including the simultaneous rollout of spam updates and the publication of new spam policies.
Therefore, this update will result in *larger ranking changes than usual* Since this is predicted, it is necessary to accurately understand the characteristics of the update and consider appropriate SEO measures through post-update analysis.
Through this report, you will be able to understand in detail the following features of this update:
* – Fully updated multiple systems with core algorithm update – Helpful content system integrated into ranking system
– Simultaneous deployment of spam update in addition to core algorithm update – Publication of new policy regarding spam at the time of spam update
・Publishing Q&A regarding Helpful Content*
Impact of updates on the real estate industry
Due to the Google update completed in April 2024, traffic on various sites in the real estate industry has changed. The following sites are positively impacted by this update:
* ・It has become possible to accurately capture users’ search intentions ・SEO measures in terms of UI and UX are becoming more important*
A column-type site refers to an information site that has many articles. In the real estate industry, * “moving procedures”, “costs of living alone”, “rental guarantor” *
Refers to sites that have created content that corresponds to search keywords such as.
Database-type sites refer to UGC sites created and generated by general users, such as EC sites with a lot of data, information posting sites such as recruitment, real estate, and gourmet sites, and Q&A sites. For the real estate industry, *
Sites that post information on various rentals, newly built
condominiums, used properties*, etc. are database-type sites. * “Tokyo rental” “Newly built apartment Shinjuku” *
This site corresponds to search keywords such as.
This report provides a detailed explanation of changes in each site after a Google update based on specific examples.
Detailed explanation of the impact of updates on the real estate industry based on examples
We compare sites that experienced traffic changes before and after an update, and provide detailed explanations of cases where we analyzed the differences between column-type sites and database-type sites. Through this report, we found that * “user search intentions are now being accurately captured” and “SEO measures in terms of UI and UX are becoming increasingly important” *
You can understand in detail what it specifically means.
Update measures in the real estate industry
Our SEO consultant explains Google’s update measures in an analysis report. We introduce the concept of post-update analysis and specific actions based on the analysis results of this update. It also introduces basic knowledge that is an essential foundation for analyzing Google updates.
If you do not have a basic understanding of Google’s update measures, no matter how many measures you take, they may not be effective, so if you are already implementing SEO measures, you will need to reconsider them.
This is recommended for those who are thinking of starting SEO measures.
Download the report for free
Other research reports
* Notice of release of Google update bulletin for the real estate industry [March 2024] *
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* Basic knowledge of SEO ~ Search algorithm edition ~ *
URL: https://prtimes.jp/main/html/rd/p/000000007.000126079.html *Basic knowledge of SEO ~SEO measures~*
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