Gix Co., Ltd.
Gix’s campaign tool for commercial facilities and tourism businesses, “Myguru,” was selected for the stamp rally held in conjunction with Fagiano Okayama’s home game.
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GIX Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Tomohiro Amino, hereinafter referred to as the Company) is a joint venture between West Japan Railway Company (hereinafter referred to as JR West) and Fagiano Okayama Sports Club Co., Ltd. (hereinafter referred to as Fagiano Okayama). We would like to inform you that “MyGuru”, a campaign tool for commercial facilities and tourism businesses provided by our company, has been adopted for the digital stamp rally held to enliven Fagiano Okayama’s home game.
[Image: https://prtimes.jp/i/80464/192/resize/d80464-192-e67f35d0681ab3bd2e47-1.jpg&s3=80464-192-4e34294283418755a635627114632461-600×200.jpg] About “Fagiano Okayama x JR West WESTER de Stamp Rally 2024” Implementation period: May 6, 2024 (Monday) to November 3, 2024 (Sunday) Target games 2024 season (13 games in total)
Round 14 May 6th (Monday) VS Tokushima Vortis
Section 16 May 19th (Sun) VS Ventforet Kofu
Round 19 June 9th (Sun) VS Kagoshima United FC
Round 21 Saturday, June 22nd VS Thespa Gunma
Round 23 July 6th (Sat) VS Vegalta Sendai
Round 25 Saturday, August 3rd VS Montedio Yamagata
Round 26 Saturday, August 10th VS JEF United Chiba
Section 28 Saturday, August 24th VS Oita Trinita
Round 30 September 8th (Sunday) VS Blaublitz Akita
Round 31 September 14th (Sat) VS Ehime FC
Round 33 Sunday, September 29th VS V. Faren Nagasaki
Round 35 October 20th (Sun) VS Iwaki FC
Round 37 November 3rd (Sunday) VS Fujieda MYFC
Implementation overview
〇WESTER points will be given out by lottery for each game depending on the win or loss of all 13 games.
〇Three people will be randomly selected from among those who watched 10 or more of the 13 eligible games to win goods autographed by the players.
〇100 WESTER points will be given to everyone who uses JR Okayama Station or JR Hokaiin Station on the day of the match using ICOCA registered with WESTER!
*GPS check-in to the stadium is required.
You can check the details of the stamp rally here.
https://www.nta.co.jp/maas/fagiano24sr/
■Campaign tool “Mygru” for commercial facilities and tourism businesses https://www.mygru.jp
MyGuru is a digital stamp rally-style campaign implementation, operation, and management tool that was launched in March 2020 and is aimed at promoting purchasing of commercial facilities and touring tourist destinations. Stamp rallies aimed at promoting shopping and increasing the frequency of store visits can be easily provided on LINE or the client company’s own purchasing system/point system. In addition, it is possible to acquire, accumulate, and analyze data such as usage and circulation behavior at offline facilities and stores, which is more difficult to obtain than online data, and realizes PDCA for various measures. (Patent applied for, patent 6841539, etc.) ■About Gixo Co., Ltd. https://www.gixo.jp/
GiXo is a data-informed company founded by strategy consultants and analytics experts. By utilizing analytics and supporting the ability to make all kinds of decisions based on data, we are able to help our client companies resolve their management issues.
Company name: Gix Co., Ltd.
Representative name: Representative Director and CEO Tomohiro Amino Location: 11F, Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo Business content: Data-informed business using analytics
Various consulting services using data and research and development of tools Providing various services using the above tools
More details about this release:
https://prtimes.jp/main/html/rd/p/000000192.000080464.html