Look Holdings Co., Ltd.
[Marimekko] Fashion event “Marimekko Day in Tokyo” will be held at WITH HARAJUKU from May 17th (Friday) to May 19th (Sunday). A fashion show will be held on Saturday, May 18th.
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Marimekko, a Finnish design house developed by Look Co., Ltd., will hold a fashion event “Marimekko Day in Tokyo” from May 17th (Friday) to May 19th (Sunday), 2024 at WITH HARAJUKU. It will be held. On Saturday, May 18th, we held a public fashion show that is held every year in Helsinki.
[Image 1: https://prtimes.jp/i/95084/427/resize/d95084-427-22a9de3cb41f7c3fc21f-1.jpg&s3=95084-427-0bedaa5149b1f79ecc9ae66921db8745-1000×660.jpg] In 2024, Unikko, one of Marimekko’s most recognized print designs in the world of fashion and art, will celebrate its 60th anniversary. Born from the original idea of print designer Maija Isola in 1964, Unikko has transcended borders and become an international icon, and continues to this day.
To commemorate Unikko’s 60th anniversary in Japan, the fashion event “Marimekko Day in Tokyo” will be held from May 17th (Friday) to May 19th (Sunday) at the complex facility WITH HARAJUKU in front of Harajuku Station. I will do it.
“Marimekko Day in Tokyo” is an event where you can experience Marimekko, with special topics such as a public fashion show. Spring/Summer ’24 fashion show
[Image 2: https://prtimes.jp/i/95084/427/resize/d95084-427-b0ded0ee7b926fc9be7c-2.jpg&s3=95084-427-472fdbaa5af322adab8336979b6662c0-1000×660.jpg] After the “Rakuten Fashion Week TOKYO 2024 A/W by R Show” in March, “Marimekko Day in Tokyo” will be held at WITH HARAJUKU from 14:00 on Saturday, May 18th, which will be Marimekko’s first public event in Japan. will hold a fashion show. This fashion show is a Tokyo recreation of the annual public fashion show in the brand’s hometown of Helsinki, which was started in 1992 by Marimekko’s former owner and CEO Kirsti Paakkanen.
The Spring/Summer ’24 collection that will be featured in this fashion show proposes a mix of feminine silhouettes and modern, practical workwear under the theme of “Pragmatism and Minimalism.”
By combining soft materials such as colorful poplin and cupro, which are used for gorgeous printed dresses and summer layered styles, with hard materials such as washed canvas and thick cotton twill, we create a joyful mix of print, minimalism, and utilitarianism. It depicts an encounter.
By combining refreshing colors such as fuchsia pink, tangerine orange, chlorophyll green, and sodalite with harmonious colors such as Dijon brown, ash gray, and antique white, the new season is just around the corner and the spring leaves are blooming. You can enjoy the delicate colors and the cheerful flowers in full bloom as early summer approaches.
This fashion show will be streamed live on Marimekko Japan’s official Instagram @marimekkojapan and on the “LIVE STORE” in Marimekko Japan’s official online store. At “LIVE STORE”, you can purchase items worn in the show on the spot while enjoying the broadcast from 14:00 on Saturday, May 18th to 10:00 on Monday, May 20th. is.
*Information about visiting the fashion show will be released on May 14th (Tuesday) on the special page of Marimekko Japan’s official online store. Special page URL:
https://www.marimekko.jp/news/detail?name=4602
Exhibition “Unikko forever”
From May 17th (Friday) to May 19th (Sunday), a special space “Unikko forever” created by the Spring/Summer ‘24 collection will open at WITH HARAJUKU HALL on the 3rd floor of WITH HARAJUKU. Enjoy a space filled with iconic Marimekko pieces, including collector’s items such as the 60s-style Unikko mini dress and elegant maxi dress, designed with timeless cuts and colors carefully selected from the archives. . Ice cream kiosk
[Image 3: https://prtimes.jp/i/95084/427/resize/d95084-427-131e6c3a4f059a2841c7-4.jpg&s3=95084-427-c30ed0dcce3142da2065232fbed2c981-1200×1200.jpg] Price: 600 yen (tax included) *Limited quantity *Image is for illustrative purposes only.
From May 17th (Friday) to May 19th (Sunday), we will open a limited ice cream shop for “Marimekko Day in Tokyo” on the 3rd floor of WITH HARAJUKU Park. A cherry blossom flavor specially developed by SCREAM, an ice cream maker based in Kurume City, Fukuoka Prefecture, to commemorate Unikko’s 60th anniversary. It is a pop flavor topped with white chocolate crunch that gives you a crunchy texture that resembles a flower blooming on top of cherry-flavored ice cream.
Special novelty commemorating “Marimekko Day in Tokyo”
[Image 4: https://prtimes.jp/i/95084/427/resize/d95084-427-453ab4fb0e480bdc0006-0.jpg&s3=95084-427-a4acbc99935b4835aef0ac86eda9af08-1000×1000.jpg] *Limited quantity *Image is for illustrative purposes only.
To commemorate the holding of “Marimekko Day in Tokyo”, from Saturday, May 18th, customers who make purchases of 24,200 yen or more including tax at Marimekko Omotesando store, Marimekko Japan official online store, and Rakuten Fashion will receive “Marimekko Day in Tokyo”. ” We will give you a specially designed fabric bag. This fabric bag has a special design with a digital print of Unikko, which is inspired by the original color of Unikko in 1964, when it was introduced by Maija Isola.
WITH HARAJUKU×Unikko take over campaign
From May 17th (Friday) to May 19th (Sunday), Unikko will appear in various locations on the B1st to 3rd floors of WITH HARAJUKU and will jack WITH HARAJUKU. During the period, 10 people will be randomly selected to win the “Marimekko Day in Tokyo” special by mentioning @marimekkojapan on Instagram with a photo taken at WITH HARAJUKU and posting it on your story or feed with #Marimekkoday. We will give you a designed fabric bag as a gift.
Marimekko Day in Tokyo event overview
Venue: WITH HARAJUKU 1-14-30 Jingumae, Shibuya-ku, Tokyo 150-0001 Event period: Friday, May 17, 2024 – Sunday, May 19, 2024
*The event schedule may be subject to change depending on circumstances. Spring / Summer ’24 fashion show: May 18th (Sat) 14:00~
*Information about visiting the fashion show will be released on May 14th (Tuesday) on the special page of Marimekko Japan’s official online store. Special page URL:
https://www.marimekko.jp/news/detail?name=4602
*Instagram live streaming: 5/18 (Sat) 14:00~
*Japan’s official online store “LIVE STORE”: 5/18 (Sat) 14:00 – 5/20 (Mon) 10:00 Exhibition “Unikko forever”: May 17th (Fri) 14:00-18:00 / May 18th (Sat) 15:00-18:00 / May 19th (Sun) 11:00-18:00
Ice cream kiosk: May 17th (Fri) 14:00-18:00 / May 18th (Sat) 15:00-18:00 / May 19th (Sun) 11:00-18:00
*Limited quantity
“Marimekko Day in Tokyo” commemorative special novelty: May 18th (Sat) ~ *Limited quantity
*For details, please check Marimekko Japan’s official online store, Rakuten Fashion.
WITH HARAJUKU×Unikko take over campaign: May 17th (Friday) 14:00 to May 19th (Sunday) 18:00
More details about this release:
https://prtimes.jp/main/html/rd/p/000000427.000095084.html