[JDSC Co., Ltd.] AI reduces unnecessary mailings in direct mail and finds customers who should be delivered to “response”
“insight” implementation campaign ~ 20% reduction in costs and 10% increase in sales can be expected ~
*View in browser* *JDSC Co., Ltd.*
Press release: May 10, 2024
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AI reduces wasteful direct mail and finds customers to reach “insight” implementation campaign ~ 20% reduction in costs and 10% increase in sales can be expected ~
Mail Customer Center Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Hamazaki
From May 10, 2024, Katsumi (hereinafter referred to as “Mail Customer Center”) will launch an AI platform “AI that automates individualized segmentation work by learning accumulated data and predicting the reactions of each customer. response
We will be running an introduction campaign where you can try “Response Insight” at a discount. “response”
‘insight’ is a solution to improve the value of DM that utilizes AI and data science developed by JDSC, and the Mail Customer Center will continue to develop and propose new DM that utilizes the JDSC Group’s knowledge.
Offline marketing using direct mail and catalog sending is once again attracting attention as a means of reaching customers with high accuracy amidst the online-centered marketing trend where companies are investing large budgets and competition for attention is fierce. We are gathering. On the other hand, in order to recover investment in offline marketing, where the cost per person tends to be high, it is necessary to select destinations with high precision, but it is not possible to perform segmentation manually, such as by managing past data and constructing complex conditions. The reality is that there are limits to how much accuracy can be improved.
“response”
‘insight’ uses AI to learn from accumulated data and predict the reactions of each customer, automating conventional segmentation tasks that were individualized and maximizing the return on investment of offline marketing measures. We help resolve common issues faced by companies when it comes to sending direct mail, such as not getting the expected results against the budget, wanting to utilize data but not having experts, and having complex workflows that depend on each individual.
Features of “response insight”
JDSC has created a “response” for health food mail order companies that send out approximately 6 million copies of information magazines annually.
A simulation of the introduction of “insight” showed that the shipping cost was reduced by 150 million yen, equivalent to about 20%, from 720 million yen to 570 million yen, and sales increased from 1.2 billion yen to 1.32 billion yen. We were able to calculate the effect of an increase of 120 million yen, which is approximately 10%.
Please feel free to contact us below for details on campaigns, other companies’ cases, or inquiries regarding DM.
* ■Free consultation/estimate*
https://www.mail-cc.com/inquiry/form.php
03-4400-3611 (Weekdays 10:00-18:30)
Mail Customer Center, a top-class shipping agency in Japan that has over 700 customers nationwide and handles 300 million DMs a year, will be established by JDSC Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Kato Eltes) in October 2023. Satoshi) has become a group company. JDSC is “UPGRADE”
JAPAN,” and aims to upgrade Japan by implementing cutting-edge technologies such as AI, machine learning, and mathematical
optimization into society based on accumulated data science
knowledge.We will continue to leverage the power of the group. At the same time, we will provide marketing services that utilize AI and data science, and strive to solve problems for client companies and the industry as a whole.
■Reference: Implementation example Automatically identify segments with high CVR using DM optimization AI response insight (Yuko Yuko Holdings Co., Ltd.)
https://jdsc.ai/service/casestudy/casestudy-1109/
■About Mail Customer Center Co., Ltd. (https://www.mail-cc.com/) Company name: Mail Customer Center Co., Ltd.
Representative: Representative Director Katsumi Hamazaki
Head Office: 16th floor, Sumitomo Fudosan Korakuen Building, 1-4-1 Koishikawa, Bunkyo-ku, Tokyo
Bases: Sapporo Office, Nagoya Branch, Osaka Branch, Fukuoka Branch Established: July 2, 1999
Business content: Direct mail planning, production, shipping agency business, direct mail envelopment and sealing contract business, advertising business and advertising agency business, mail sorting, storage and shipping agency business, article sorting, packaging, storage and shipping Operations, management and operation of distribution centers and their outsourced services, planning, development, sales and consulting services for logistics systems, planning and implementation of mail-order sales through catalogs of various products and associated management services, newspapers, magazines, books, catalogs. Planning and production of printed materials such as posters
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