[EATUSA Co., Ltd.] The Japanese Food Culture Promotion Association, an American NPO, will hold a [Japanese food-related exhibition] in Los Angeles and New York this fall (17th)
*View in browser* *EATUSA Co., Ltd.*
Press release: May 13, 2024
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U.S. NPO Japanese Food Culture Promotion Association will hold [Japanese food-related exhibition] in Los Angeles and New York this fall (17th)
*EATUSA Co., Ltd. will act as the representative secretariat for this exhibition, which will be co-hosted with JETRO, and will act on behalf of those wishing to exhibit from Japan. *
* The 17th Japanese food related exhibition “JAPANESE FOOD EXPO” 2024” will be held again this year in two major American cities, Los Angeles and New York. *
* This exhibition is held by the Japanese Food Culture Promotion Association (abbreviation: JFCA, an American NPO based in Los Angeles, USA).
The event will be hosted by Naohisa Nakata (Chairman: Naohisa Nakata), co-hosted by the Japan External Trade Organization (abbreviated as JETRO), and supported by the Ministry of Agriculture, Forestry and Fisheries. *
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In 2022, JFCA was certified as a platform by the Ministry of Agriculture, Forestry and Fisheries, which aims to expand the export of Japanese food ingredients, and since then, it has been holding an exhibition in the United States every fall in collaboration with JETRO. *
JAPANESE FOOD EXPO in Los Angeles
Event date and time: * November 2nd (Sat) – November 3rd (Sun), 2024 * Venue: * Loews Hollywood Hotel *
Event details: Limited event for paid attendees
Estimated number of visitors: * Approximately 3,000 people * Visitor Demographics: White, Asian, and Hispanic Americans
Target: Consumer leaders such as Millennials and Generation Z, and young people such as students
Exhibition purpose: Test marketing through tasting PR (product sales also possible)
LA Venue: Loews Hollywood Hotel
*Exhibition fee* 1 booth * $2,200* Booth space approximately 3m x approximately 3m
What it will look like in 2023
JAPANESE FOOD EXPO in New York
Event date and time: * November 7th (Thursday) – November 10th (Sunday), 2024 * Venue: *Japan Village (Brooklyn)*
Event details: Free event for shoppers (general consumers)
Estimated number of visitors: * Approximately 10,000 people * Attendance: Caucasian, Asian, Hispanic, African American
Age group: A wide range of people from young to middle-aged and elderly Exhibition purpose: Test marketing by sales
NY venue: Japan Village
* Exhibition fee* 1 table * $3,300* Table size 180cmx70cm
What it will look like in 2023
LA/NY exhibition content comparison
■ Exhibition application
First recruitment deadline * July 31, 2024 (Wednesday) **
Second recruitment deadline *Monday, September 30, 2024*
* *As an early application benefit*, if you exhibit in both Los Angeles and New York by the first deadline, the total exhibition fee will be $5,500* $5,000*
It becomes.
■ Benefits of this exhibition
As Japan’s domestic market continues to shrink year by year, it is natural and inevitable to expand sales channels overseas.
In particular, the United States has a population of over 300 million people, and is the only developed country in the world where the population continues to grow and incomes are also on the rise. It is politically stable, has significantly lower country risk than Asian countries, and the recent weak yen has been a tailwind, making it the most suitable country to expand into.
Under these circumstances, this exhibition is attracting the attention of many food and beverage companies as a place for test marketing* to learn about American tastes.
This is the 17th time, but from 2022, it will be certified as a platform by the Ministry of Agriculture, Forestry and Fisheries, and co-hosted with JETRO.
It is now held in this form.
■ About the organizer
The organizer, the American NPO Japanese Food Culture Promotion Association (JFCA), was established in Los Angeles in 2005.
JFCA was established with the purpose of spreading the correct Japanese food culture as Chinese and Korean-style Japanese restaurants and ingredients were on the rise, and has continued to be active in this area.
■ Inquiries in Japan
If you are interested in this exhibition and are considering exhibiting, please feel free to contact us. For inquiries regarding this exhibition within Japan, please contact *
“EATUSA Co., Ltd.”* will support you as the *Japan representative office*. Specifically, we will assist you with various logistics aspects such as inquiries and applications regarding exhibitions, various adjustments related to exhibitions, correspondence with the FDA (U.S. Food and Drug Administration), and transportation of products.
■ What is EATUSA Co., Ltd.?
EATUSA Co., Ltd. is “JAPANESE FOOD
We will support companies and organizations that wish to exhibit at EXPO in various ways in Japan. In addition, the representative of EATUSA Co., Ltd. is the founding promoter of the Japan Food Culture Promotion Association, and currently serves as vice chairman. The representative has been involved in Japanese food-related businesses in the United States for over 35 years, and is currently based in Yokohama, where he provides food-related import and export consulting.
*
If you are interested in this exhibition, please refer to the implementation report held last October or visit the EATUSA
Corporation website for more information. *
[image: download] d135209-1-b99bcd67986f2c0f063a6686169d17f0.pdf * Click the banner below to go to the EATUSA Co., Ltd. website * View details
* -For quoting this release-*
Please quote this press release below.
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* -Company Profile-*
Trade name: EATUSA Co., Ltd.
Representative: Representative Director Takao Kambara
Address: 5-57-2-820 Kitanakadori, Naka-ku, Yokohama
Phone number: 050-3188-7511
Established: October 2009
Business content: Consulting regarding food export, etc.
Capital: 22,000,000 yen
URL: https://www.eatusa.biz
* -NPO Overview-*
Name: American NPO Japanese Food Culture Promotion Association Representative: Chairman Naohisa Nakata
Registration Number: US IRS Certified 501(c)(6)
Location: Carson City, California, USA
Established: 2005
URL: https://www.japanfoodculture.biz
*Officially, it is written as a California NPO corporation in the United States.
*You can download the exhibition brochure here. *
[image: download] d135209-1-12419b5718fb90d73fb8ae06dd2f546d.pdf EATUSA Co., Ltd.
EATUSA Co., Ltd. is “JAPANESE FOOD
We will support companies and organizations that wish to exhibit at EXPO in various ways in Japan. Furthermore, Takao Kambara, the representative of EATUSA Corporation, was the founding promoter of JFCA and currently serves as vice chairman.
The representative has been involved in Japanese food-related businesses in the United States for over 35 years, and is currently based in Yokohama, where he provides food-related import and export consulting.
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