Ichibanya Co., Ltd.
The second installment of the “Niku Tama” series, which sold out in several stores in about two weeks! Cocoichi will be selling “Meatball Tonteki Curry” in limited quantities at stores starting May 17th. -The Meat Loaf Review Grand Prix will also be held from the same day- ……
Ichibanya Co., Ltd. (Headquarters: Ichinomiya City, Aichi Prefecture, President and CEO: Mamoru Kuzuhara) will be offering a limited quantity of “Meat Loaf Tonteki Curry” at approximately 500 Curry House CoCo Ichibanya stores nationwide starting Friday, May 17, 2024. ” will be sold.
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-Special campaign site: https://www.ichibanya.co.jp/cp/nikukaitonteki/- Decided to make the “Meatloaf Project” series
The first meatloaf curry, “Holo Meat Dokan and Goukai Curry,” which was sold in stores and in limited quantities in April and November 2023, sold out in a number of stores in about two weeks. In response to its popularity, we have decided to make it into a series as the “Meat Ball Project”.
Blow away your May fatigue! Reward curry that gives you energy This time, the second in the series, is “Meatball Tonteki Curry.” We would like to deliver a curry reward that will energize customers who are working hard every day, such as those who started living in a new environment in April and those who worked without taking a break during Golden Week. This is the idea we put into our catchphrase, “Now is the time for a reward.”
Cocoichi’s largest meat loaf in Tonteki style
Speaking of “meat chunks,” I think of pork shoulder loin that looks hearty, but is so tender that it can be pulled apart with a spoon. The second version is topped with a generous amount of garlic sauce to create a satisfying tonteki style. The sauce has a perfect balance of garlic flavor and just the right amount of acidity, and goes perfectly with the meat chunks.
Accompanying the meatloaf was crunchy shredded cabbage sprinkled with honey mustard. Enjoy the refreshing taste when you eat them together. This time as well, you can order the size of your choice using the “meat order system”
“Meatloaf Tonteki Curry” is a “meatloaf order system” where you select the level of meatloaf when ordering. Meat loaf LEVEL indicates the size of the pork shoulder loin, and we offer three sizes from LEVEL 1 to 3.
Please order the size of your choice and enjoy the meatloaf to your heart’s content.
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●Product name/price:
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●Sales period: May 17, 2024 (Friday) ~ Ends as soon as it runs out ●Sales stores: Curry House CoCo Ichibanya in approximately 500 stores nationwide *Please check the special website for details on sales stores. -Special campaign site: https://www.ichibanya.co.jp/cp/nikukaitonteki/- Win a meal ticket worth 10,000 yen with a unique post that makes you want to eat! “Meatloaf Review GP” held at X
In conjunction with the sale of “Meatball Tonteki Curry”, we will hold “Meatball Review GP (Grand Prix)”. Please post a photo of “Meatball Tonteki Curry” and “#Reward Meatball Curry” to X. We would like to recognize such a buzz post that delivered information about “Reward Meat Curry” to more people who feel tired in May. After a strict screening, 29 winners will receive a 10,000 yen meal ticket (tax included) to Curry House CoCo Ichibanya.
-Campaign Overview]
●How to participate:
Step 1: Follow Kokoichi’s official X account @curryichibanya Step 2: Post a unique post that will make you want to eat meatball curry with a photo of “Meatball Tonteki Curry” and “#Reward Meatball Curry” ●Application period: May 17th (Friday) to June 2nd (Sunday), 2024 ●Prize: Curry House CoCo Ichibanya meal ticket worth 10,000 yen (tax included) After the application period ends, winners will be contacted via X direct message after a strict screening. (Scheduled for early July 2024)
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Ichibanya Company Profile
Company name: Ichibanya Co., Ltd. Established: July 1982 Head office: 6-12-23 Mitsui, Ichinomiya City, Aichi Prefecture, 491-8601
Representative: Mamoru Kuzuhara, President and CEO Business details: Curry House CoCo Ichibanya, a curry specialty store ‘ store management and franchise development, other food and beverage businesses, etc. Official website: https://www.ichibanya.co.jp/comp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000017.000108441.html