TOKYO BASE Co., Ltd.
-THE TOKYO THE PERMANENT EYE- will release 4 types of SOLOTEX Jersey Series on May 11th
Based on the concept of “I don’t sweat anymore,” the best business T-shirt is a special treatment that minimizes sweat stains and stains, and combines high functionality with a luxurious feel.
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TOKYO BASE Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO Masato Tani) has released the “No more sweating” brand from the select shop “THE TOKYO” project brand “THE PERMANENT EYE.” Based on the concept of “SOLOTEX Jersey Series”, the 4 types of SOLOTEX Jersey Series, which minimizes sweat stains and dirt and combines high performance and a luxurious feel, will be sold at all THE TOKYO stores, ONLINE STORE, and ZOZOTOWN from Saturday, May 11th. It has started.
[Image 1: https://prtimes.jp/i/64629/44/resize/d64629-44-b10d96412d22abff5cdf-0.jpg&s3=64629-44-fe34797af7df97e0f8eb6f26a6a6f6d9-1024×640.jpg] “THE PERMANENT EYE” is a project brand that develops items created with Japan’s leading designers based on the “Made in Japan” concept. This series is a classic line created by Kazuyuki Kumagai, the founder and former designer of ATTACHMENT, that proposes a timeless minimal style that can be worn for a long time, using stylish, easy-care, elegant, and high-quality jersey material. We offer four types of products: crew neck T-shirts, V-neck T-shirts, polo shirts, and washable leather pocket T-shirts.
This series uses SOLOTEX material that is both comfortable to the touch and durable, and has a super water-repellent treatment applied only to the exposed threads, which absorbs sweat on the back side and removes the sweat from the exposed threads. The material is made of fabric that is both comfortable to wear and etiquette-friendly, so there will be no sweat stains on the outer surface. SOLOTEX has a small shape change, so it does not lose its shape even when washed in a washing machine, and its super water-repellent treatment makes it difficult to get dirty and easy to remove, making it easy to care for. In terms of design, in addition to creating a silhouette that makes your body look slimmer, we paid attention to every detail, such as the slightly loosely tapered cuffs to avoid unnecessary lifting. The glossy and soft finish made from Moklodi knitted material makes it hard to believe that it is jersey, creating a high-quality feel that is suitable for business situations, and can be worn both on and off. SOLOTEX Jersey Series ~About our commitment to materials~
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The secret to no sweat stains is the water-repellent surface treatment By applying super water-repellent treatment to only the outer threads, sweat is absorbed by the inner threads, and the outer threads repel the sweat, which is a breakthrough in that there are no sweat stains on the outer surface. It has the following functions. In addition, the threads on the outside are water repellent, so even if coffee or soy sauce gets blown away, it can be bounced back.
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A nice byproduct that doesn’t get dirty easily.
While the fabric called “Solotex” has the advantage of being supple and soft to the touch, its major disadvantage is that it easily attracts dirt. However, with Moklodi, which has been treated with a water-repellent finish on the front side, the disadvantage is that dirt does not stick to it easily, and as a by-product, it now has a function that makes it difficult to get dirt.
Product information
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SOLOTEX Jersey S/S T-Shirts
The shape is neither too thin nor too loose; an oversized one will make you look childish, and one that is too tight won’t look modern, creating an exquisite silhouette that makes your body look slender. The collar is made of the same fabric without using ribs to prevent sweat stains and create a little bit of difference.
Price: ¥16,500 (tax included)
Color: WHITE, GRAY, BLACK, DARK NAVY
Available sizes: 44, 46, 48, 50
Material: Body: 51% polyester, 49% cotton, Rib: 100% cotton
URL: https://the-tokyo.jp/shop/g/g264322066006/
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SOLOTEX Jersey S/S V Neck T-Shirts
Adopts the same silhouette as S T-Shirts. The V-neck collar gives it a sharp and stylish look.
Price: ¥16,500 (tax included)
Color: WHITE, GRAY, BLACK, DARK NAVY
Available sizes: 44, 46, 48, 50
Material: Body: 51% polyester, 49% cotton, Rib: 100% cotton
URL: https://the-tokyo.jp/shop/g/g264322067006/
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SOLOTEX Jersey S/S Polo
By tapering the cuffs slightly to prevent the sleeves from lifting, you can wear them without worrying about the size or silhouette of other pants. Another feature is that the shoulder line is pushed back a little to make it easier for the body to move.
Price: ¥19,800 (tax included)
Color: GRAY, BLACK, DARK NAVY
Available sizes: 44, 46, 48, 50
Material: Body: 51% polyester, 49% cotton
URL: https://the-tokyo.jp/shop/g/g264322065676/
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SOLOTEX Jersey Washable Leather Pocket T-Shirts
Adopting the same silhouette as S T-Shirts, the silhouette is moderately oversized and finished with leather pockets as an accent. Price: ¥19,800 (tax included)
Color: WHITE, GRAY, BLACK, DARK NAVY
Available sizes: 44, 46, 48, 50
Material: Body: 51% polyester, 49% cotton
Rib: 100% cotton Pocket: 100% cowhide
URL: https://the-tokyo.jp/shop/g/g264322068166/
How to care for it
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SOLOTEX Jersey Series is machine washable.
STEP 1: The outer thread is treated to be water-repellent, so the basic care is to turn it inside out before placing it on the net. STEP 2: Just put it in the washing machine.
STEP 3: Leave it inside out to dry.
STEP 4: Ironing is generally not necessary, but if you want to wear it neatly and neatly, please iron it inside out instead of ironing it on the front side. You can keep it very clean by applying a pressing cloth and ironing or steaming it.
About THE PERMANENT EYE
The Permanent Eye is a project brand that started in September 2021. Based on the “Made in Japan” concept that TOKYO BASE is particular about, we offer items created with Japan’s leading designers. SOLOTEX Jersey Series is an item from the “CHIC” line by Mr. Kumagai, formerly of Attachment. This is a classic line that offers a timeless, minimalist style that is stylish and easy to care for, created with elegant, high-quality jersey.
About “THE TOKYO”
“Sophisticated creations that blend dignity and sensitivity, A select community store that conveys the essence of TOKYO to the world that we should be proud of.
Positioned as a select community store that only handles Japanese brands, aimed at adults who enjoy fashion, we operate a
“reservation-first service” where you can make an appointment and visit the store, just like a salon, so you can enjoy shopping at your leisure in the lounge. Prepare the space. Currently, it is being expanded to Marunouchi store, Roppongi store, Omotesando store, and Men’s Osaka store.
THE TOKYO ONLINE STORE: https://the-tokyo.jp
X: https://twitter.com/thetokyo_jp
Instagram: https://www.instagram.com/thetokyo_mens
TOKYO BASE Co., Ltd. Company Profile
Company name: TOKYO BASE Co., Ltd.
Representative: Representative Director Masato Tani
Location: 3-11-13 Minami Aoyama, Minato-ku, Tokyo
Established: December 12, 2008
Number of employees: 360 people
Listing market: Tokyo Stock Exchange Prime Market-Stock code: 3415- Business details:
Operation of select shop business “STUDIOUS”
Operation of select shop business “THE TOKYO”
Management of brand business “UNITED TOKYO”
Operation of brand business “PUBLIC TOKYO”
Operation of brand business “A+ TOKYO”
URL: https://tokyobase.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000044.000064629.html