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Home » PIA Corporation New transparent visual for “perse”, a colored contact lens brand produced by the Z-generat ion fashion icon “Yoshimichi” siblings, released

PIA Corporation New transparent visual for “perse”, a colored contact lens brand produced by the Z-generat ion fashion icon “Yoshimichi” siblings, released

[PIA Corporation] New transparent visual for “perse”, a colored contact lens brand produced by the Z-generation fashion icon “Yoshimichi” siblings, released

*View in browser* *PIA Corporation*
Press release: May 13, 2024
**
Colored contact lens brand “PERSE” produced by the Z generation fashion icon “Yoshimichi” siblings releases a new transparent visual *To commemorate the release of the new visual, we will be running a great bulk purchase campaign starting today, May 13th (Monday)* PIA Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Hiromichi Mihara) has announced the release of the most popular color “Air” from the color contact lens brand “perse”. The new visual for “Air Gray” will be released today, May 13th (Monday). Along with the release of the new visual today, May 13th (Monday), we have partially renewed the official website and sales page. For details, please see the official website, SNS, and each retailer’s website.

* ■Product details*
Air Gray
Light beige with a faint light,
It was wrapped in a vague air.
nuance gray
DIA14.2mm Colored diameter 12.6mm
* Save money on perse when you purchase 2 or more boxes at the same time! Bulk purchase campaign only now*
To commemorate the release of the new visual, we will be holding a special campaign just for now. During the period, if you purchase two or more boxes at the same time, you can purchase them for 1,000 yen (excluding tax) per box instead of the usual 1,550 yen (excluding tax) per box.
■Campaign overview
If you purchase 2 or more boxes at the same time, usually 1,550 yen (excluding tax) per box → 1,000 yen (excluding tax) per box
(Price including tax: 1 box 1,705 yen → 1 box 1,100 yen)
*You can freely combine the frequency and color.
*Conditions may vary depending on the retailer.
■Implementation period
May 13th (Monday) – May 27th (Monday), 2024
■Place of implementation
WEB retail stores
*Some stores are not eligible. Please be sure to check the
information of each store regarding implementation.
* Product Summary*
Product name: perse
Price: 1,705 yen (tax included) (10 pieces)
Color: Total 4 colors
Lens: BC8.6mm, DIA14.2mm, water content 55%, UV protection
Usage period: All-day wear, daily replacement
Frequency: ±0.00D (no degree), -0.50D to -10.00D (0.50D increments from -6.50D or higher)
Sales name: Peer Contact Aqua
Approval number: 22900BZX00118000
Sales route: Available at stores such as contact specialty stores, drug stores, and miscellaneous goods shops.
(*Some stores may not carry it)
*Official website/SNS*
Official website: https://perseofficial.jp/
Official X: @perseofficial (https://twitter.com/perseofficial) Official Instagram: @perse_lens (https://www.instagram.com/perse_lens/); *Brand Producer Yoshimichi Profile*
Real sibling models. With a total of over 2.5 million followers on SNS, she boasts an overwhelming presence as a fashion icon for Generation Z. Each of them is active in a wide range of media, including being a regular model for the magazine Sweet and appearing on regular TV programs.

Michi Profile
Born on March 6, 1998.
Regular model for women’s fashion magazine “sweet” (Takarajimasha). With her unique style, she is gaining popularity as a new fashion icon for Generation Z.
Along with her younger brother Yoshiaki, she is also known as Yoshimichi, and has over 1.5 million followers on SNS. She has been active in various media as a model and talent, and is attracting attention overseas by making use of her bilingual skills.
Instagram: https://www.instagram.com/mi0306chi/
Twitter: https://twitter.com/mi0306chi
TikTok: https://www.tiktok.com/@mi0306chi36

Yoshiaki Profile
Born in 2000.
After appearing on variety shows, her fashionable lifestyle and innocent character gained explosive popularity, and she became active as a model and talent. Attracts attention from many media outlets. Her first photo essay, “How I became the happiest high school student in the world after having no friends and never going to school” will be reprinted at the time of pre-order. He is active as a spokesperson for young people.
Instagram: https://www.instagram.com/yooshiakiii/
Twitter: https://twitter.com/yooshiakiii
TikTok: https://www.tiktok.com/@yoshiakiiiiiii
* Company Profile*
Company name: PIA Co., Ltd.
Address: Art Village Osaki Central Tower 10F, 1-2-2 Osaki,
Shinagawa-ku, Tokyo 141-0032
Representative: Representative Director Hiromichi Mihara
Business details: Medical device manufacturing and sales/import and sales of contact lenses/medical management consultant
URL: http://www.pia-corp.co.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000148.000059752.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=59752&release_id=148


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