[Japanticket Co., Ltd.] “Japan ticket” has been adopted as a reservation system for the “Yoshida Route” aimed at eliminating overtourism when climbing Mt. Fuji
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Press release: May 13, 2024
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“Japan ticket” has been adopted as a reservation system for the “Yoshida Route” aimed at eliminating overtourism when climbing Mt. Fuji.
e-ticket reservation management system “Japan”
Japanticket Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroaki Tanaka, hereinafter “Japanticket”), which operates “Yamanashi ticket”, is a “Yamanashi Prefectural Mt.Fuji Yoshida Route Reservation System”
We would like to inform you that your ticket has been accepted.
■Background
In recent years, Mt. Fuji has been facing the issue of
“overtourism,” such as excessive congestion near the mountaintop due to an increase in inbound tourists and tourists, the impact on the natural environment, and a decline in tourist satisfaction.
In addition, the Yoshida route (2020 season: 137,236 climbers) has a particularly large number of climbers.
In addition to crowding on certain days and times, there are also many violations of rules and etiquette, such as bullet climbing, light climbing, and lighting bonfires on the mountain trail. There is also growing concern about the increase in accidents. (*)
Against this background, starting from this summer’s Mt. Fuji climbing season (July 1st to September 10th), Yamanashi Prefecture will implement mountain climbing regulations (time restrictions from 4:00 p.m. to 3:00 p.m., and number restrictions) in order to optimize mountain climbing.
4,000 people/day) and announced a policy of collecting a toll of 2,000 yen per person.
And this time, with the aim of eliminating overtourism when climbing Mt. Fuji, we have announced that the “Yamanashi Prefecture Mt. It has been decided that “Ticket” will be adopted.
* Mt. Fuji Appropriate Utilization Promotion Council “Mt. Fuji Climbing Overtourism Countermeasures Package”
■System overview
『Japan
“ticket” is a service that maximizes customer attraction by converting many attractive experience services into e-tickets and distributing them on OTA, the company’s website, and SNS, which are used by tourists not only in Japan but also around the world. This “Japan”
The “Yamanashi Prefecture Mt. Fuji Yoshida route reservation system” using “Mt.
(email), ticket exchange support, and a system that allows you to seamlessly manage inventory of available slots online. The Fuji Climb official website will be open to the public in multiple languages from May 20th, and advance purchase will be possible. Climbers can pass by scanning the QR code written on their purchased e-ticket at the Mt. Fuji Yoshida Exit 5th Station (Fuji Subaru Line 5th Station) counter.
With the introduction of this travel reservation system, we aim to eliminate the problem of “overtourism” on Mt. Fuji, one of the world’s most famous tourist destinations, by regulating the total number of tourists, building a smooth management and operation system, and contributing to conservation activities. We will continue to promote advanced initiatives in domestic and international services and experiences.
[Fuji climbing official website] https://www.fujisan-climb.jp -About Japanticket-
Japanticket is involved in numerous projects in everything from e-ticketing for tourist experiences/services to all aspects of attracting customers. In particular, by leveraging the strength of overseas OTA collaboration, mainly in Asia, where the number of tourists to Japan is large, we will not only succeed in attracting many overseas customers, but also create high value-added content that can be paid in advance. As a result, we have achieved efficient operations. Currently, “Japan
ticket” has been adopted.
Among high-priced tours for wealthy people, we are working with Honda Motor Co., Ltd. to develop and prepare to offer premium gastronomy tours for inbound wealthy people using the HondaJet business jet. In July 2024, we are planning to run a premium gastronomy tour from Osaka to Yamaguchi Hiroshima with the participation of executives from Tainan, Taiwan, who have wealthy customers.
Japanticket will continue to work with businesses across the country to support the attracting of inbound tourists by creating
high-value-added content and DXing tourism experiences.
Japanticket Co., Ltd. Company Profile
Location: Mitomi Building New Building 1F, 1-20-18 Ebisu, Shibuya-ku, Tokyo Representative: Hiroaki Tanaka, Representative Director
Establishment date: October 27, 2021
Business details:
・Planning, development, and sales of e-ticket management system “Japan ticket” ・Inbound customer attraction support
・Travel business based on the Travel Agency Act
Contact: info@japanticket.com
URL: https://japanticket.com/
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