[TWO Co., Ltd.] “2foods,” which develops plant-based foods, and “Kagome” jointly developed product “Egg that is not an egg” Ever A plant-based recipe using room-temperature eggs that is both satisfying and light*1. Campaign starts on May 13th
*View in browser* *TWO Co., Ltd.*
Press release: May 13, 2024
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“2foods” and “Kagome”, which develops plant-based foods, jointly developed product “Egg that is not an egg” Ever
A plant-based recipe using room-temperature eggs that is both satisfying and light*1. Campaign starts on May 13th
*~Would you like to try living a diet that incorporates “plant-based food” as a new option? ~*
TWO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo/Representative Director and CEO: Higashi
Yoshikazu (hereinafter referred to as “TWO”) is the “Egg that is not an egg” Ever
A plant-based recipe using room-temperature eggs that is both satisfying and light*1. Campaign” will be held on 2foods official Instagram for a limited time from Monday, May 13th.
The plant-based egg “Ever” is a jointly developed product with Kagome Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture/President: Satoshi /hereinafter “Kagome”).
Egg (Ever Egg)*2 began with the release of the frozen type in March 2022, followed by the release of the room-temperature type one year later in April 2023, and expanded sales channels nationwide. Then, in response to customer feedback, both companies aimed to make the product even more delicious, and in March of this year, they renewed the room-temperature type*3.
In this way, while pursuing the deliciousness of the products themselves, 2foods has offered various plant-based recipes to help people learn about plant-based options. And this time, the renewed Ever
Taking advantage of Egg’s delicious taste and ease of arrangement, we developed an arrangement recipe with registered dietitian Kasumi Moaika. In order to let more people know and experience how easy it is to incorporate plant-based foods into their daily lives, we have created a recipe book with 7 types of arranged recipes and Ever. We have decided to run an Instagram campaign where you can win a room-temperature egg. Why not use this campaign as an opportunity to incorporate plant-based foods into your daily eating habits?
*1 It expresses the feeling of feeling lighter and feeling less guilty after eating.
*2 This product is a plant-based product and does not contain animal ingredients, but products containing animal ingredients are
manufactured on the same production line.
*3 This product is manufactured on the same manufacturing line as products containing eggs, but it is thoroughly cleaned before manufacturing.
* We have started an Instagram campaign that proposes plant-based options as a new option for your daily eating habits! *
“Ever
“Egg” is a product jointly developed by 2foods and Kagome, and is a plant-based egg that uses carrots and white kidney beans as raw materials, and has a fluffy texture using the two companies’ proprietary technology for half-cooked vegetables*4.
In March 2022, we announced the Ever Egg frozen type, and in the same month, we announced the Ever Egg frozen type.
Menus using Egg are available at 2foods stores. In April 2023, we announced a room temperature type and expanded our sales channels to supermarkets nationwide. In March of this year, we renewed our product with a focus on even more deliciousness. By expanding our sales channels nationwide, we are reaching more people than ever before. Egg
Opportunities to pick up the room-temperature type have increased, with customers saying things like, “The texture is like a real egg and it’s delicious,” “I’m happy that it has zero cholesterol,” and “It’s amazing that you can easily enjoy this fluffy texture just by heating it.” We received many comments about the taste, nutritional characteristics, and convenience.
In this way, we have updated our products and developed products that make it easier to incorporate plant-based foods into your daily diet. Among them, Ever
With Egg, we have developed recipes that can be easily and deliciously eaten at home by taking advantage of the convenience of the
room-temperature type, which allows you to enjoy a fluffy texture just by heating it in the microwave. In addition, survey results show that approximately 50% of people choose to eat plant-based foods for health reasons, such as to improve their health. We have been proposing various ways to eat it so that you can get to know it and feel more familiar with it.
And this time, based on the background of our activities so far and the results of the questionnaire survey mentioned above, we would like to create an opportunity for even more people to incorporate plant-based foods as a new option in their daily eating habits. “* “An egg that’s not an egg” Ever Egg A plant-based recipe using room-temperature eggs that is both satisfying and light*1. We will be conducting a campaign.
For this campaign, in order to convey the deliciousness of plant-based foods, the inherent benefits of plant-based foods, as well as the ease and versatility of plant-based foods, we have created “easy, time-saving recipes for working people” with over 1 million followers on Instagram. Kasumi Moai, a registered dietitian who is very popular, came up with an arranged recipe and created a recipe book.
“Ever” is an egg dish that is loved by a wide range of generations. Easy and time-saving arrangement using “Egg room temperature type” and plant-based ingredients. When you don’t have much time but want to eat well, or when you just want one more item on the table, try our delicious and delicious arranged recipes that can be easily
incorporated into your daily diet to create a satisfying and light meal. Enjoy the experience.
*4Domestic patent application pending.
*5 (Source) TPC Marketing Research Co., Ltd. Plant-based food market trends and future outlook in 2023
*Campaign details*
* – “An egg that’s not an egg” I used the Ever Egg room temperature type * * Plant-based recipe that is satisfying yet light*1. Campaign-* * ■How to apply*
1. Follow 2foods official account (@2foods.official) on Instagram 2. Comment on the target post with the “egg” emoji
* ■Winning products*
* -Winner 1.: 100 people will be randomly selected to receive 7 Ever Egg room-temperature types and a recipe book-*
・Ever Egg room temperature type 7 pieces
・Recipe book
* -Winner 2.: 200 people selected by lottery from those who did not win 1. will receive one Ever Egg room temperature type and a recipe book-*
・Ever Egg room temperature type 1 piece
・Recipe book
* ■Application period*: May 13, 2024 (Monday) to May 28, 2024 (Tuesday) 23:59 * ■URL *: https://2foods.jp/pages/ever-egg
*Arranged recipe supervised by registered dietitian Kasumi Moai*
There are 7 types of arranged recipes supervised by registered dietitian Kasumi Moai. Even though it is made with plant-based ingredients, you can enjoy a surprising sense of satisfaction. We are posting recipes that take advantage of the room-temperature type Egg to reduce cholesterol and calories. They also came up with recipes that are easy and time-saving and can be completed in 15 minutes.
* -Example of arrangement recipe- *
* ■Ever Egg and fried tofu cutlet stew *
This is a cutlet stew made with soup stock made from deep-fried tofu. By making it with Ever Egg instead of eggs, you can reduce
cholesterol. * ■Fluffy Ever
Egg Okonomiyaki *
Made with plant-based ingredients instead of pork, it’s lower in cholesterol, fat, and calories. * ■Ever Egg German potato style * By not using sausage or bacon, which are often used in German potatoes, you can reduce the amount of salt.
* Kasumi Moai’s profile *
Kasumi Moai
*Cooking expert/registered dietitian*
Utilizing my experience of cooking for myself while working a busy job and my qualifications as a registered dietitian, I became independent as a culinary expert. The “easy and time-saving recipes for working people” introduced on Instagram are very popular!
1 million Instagram followers
Produces the kitchen brand moai.
* ▼Account information*
* Instagram: @moaiskitchen*
*Product information*
* -Ever Egg normal temperature type- *
A plant-based egg made from ingredients such as carrots and white beans that has an overwhelmingly fluffy texture. It was developed using 2foods and Kagome’s new proprietary technology, “Vegetable Soft Boiled Production Method” (domestic patent pending). Compared to regular eggs, it has about 57% less calories*6, about 60% less fat*7, and has zero cholesterol. It doesn’t harden even when heated, so anyone who makes it can enjoy the soft and fluffy texture typical of eggs.
For those who want to enjoy deliciousness and ease. We deliver authentic egg dishes every day that are friendly to everyone.
■Release date: Tuesday, March 26, 2024
■Sales destination:
・2foods official online shop
(https://ec.2foods.jp/)
・2foods 2 stores in Tokyo (Shibuya Loft store / Ginza Loft store) ・Supermarkets, EC, etc. nationwide
■Contents: 130g
■Storage method: normal temperature
■Shelf life: 360 days
■Set contents/selling price
*All products include tax.
・2foods store sales: 380 yen per piece
・2foods official online shop: 5-piece set 1,900 yen (excluding shipping) ・Nationwide supermarkets, EC, etc.: Open price
*6 Comparison with eggs/chicken eggs/whole eggs/raw (Japanese Food Standard Table of Food Composition (8th edition) supplemented in 2023) *7 Comparison with eggs/chicken eggs/whole eggs/raw (Japanese Food Standard Composition Table (8th edition) supplemented in 2023)
*About 2foods*
2foods is a brand that develops plant-based foods from Japan that will create the next generation of food culture. “What I want is always 2 There is one. With our brand spirit, we create plant-based foods that stimulate your five senses and make your heart dance.
We aim to create the ultimate “food” that not only provides
deliciousness that brings richness, but also contributes to people’s health and an ethical society, and we will continue to disseminate a new culture.
・Brand site: https://2foods.jp
*About TWO Co., Ltd.*
TWO Co., Ltd.
A food company that pursues the food of the future and operates “2foods,” which develops plant-based foods. With the motto “There are always two things I want,” we will update the value of all foods and realize the well-being of the earth and people.
Company name: TWO Inc.
Address: 6th floor, Ebisu East Building, 1-13-7 Hiroo, Shibuya-ku, Tokyo 150-0012
Business content: Planning, manufacturing, and sales of well-being businesses, etc.
Representative Director and CEO: Yoshikazu Azuma
Corporate site: https://two2.jp
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