[Survey on the actual situation regarding sports and makeup] More than 50% of respondents answered that they “wear makeup” even while playing sports. More than 50% of people put emphasis on their eyebrows and eyes when applying makeup while playing sports. More than 30% of people use liquid eyeliner for eye makeup while playing sports.
*View in browser* *Cutty Grace Co., Ltd.*
Press release: May 13, 2024
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[Survey on the actual situation regarding sports and makeup] More than 50% of respondents answered that they “wear makeup” even while playing sports. More than 50% of people put emphasis on their eyebrows and eyes when applying makeup while playing sports. More than 30% of people use liquid eyeliner for eye makeup while playing sports. Cutty Grace Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative Director Hattori
LUMIURGLAS, a cosmetic brand developed by Katsutaka, will conduct a fact-finding survey on sports and makeup among 921 women nationwide from Thursday, February 29, 2024 to Thursday, March 7, 2024. This was conducted through internet research.
[Lumiurglas brand site: https://lumiurglas.jp/]
[TOPICS]
■*More than 70%* of people* answered that they play sports on a daily basis *“at least once a week”*.
■*More than 50%* answered that they “wear makeup”* even while playing sports. ■*More than 40%* use makeup while playing sports
* “Increase motivation” and “Be confident”* were the answers. ■*More than 50%* place emphasis on* “eyebrows” and “eyes”* when applying makeup while playing sports
■*More than 30%* said that they use liquid eyeliner* as their eye makeup while playing sports.
*Please include credit when quoting or reprinting*
When reprinting this content, please include the “Lumia Glass research” credit.
Investigation background
It’s a pleasant season, and some people may start playing sports in order to lose weight and go on a diet before summer. Therefore, we would like to report that we conducted a survey of 921 women between the ages of 10 and 50 who regularly participate in sports, and conducted an awareness survey regarding makeup during sports. [Question 1] How often do you participate in sports on a daily basis? N=824 (single answer)
* Approximately 70% answered that they “play sports at least once a week.” *
As a result of a survey of women who participate in sports nationwide regarding the frequency of sports they participate in per week, 41% of the respondents answered “once or twice a week,” followed by 30% who said “three or more times a week.” It was found that over 70% of respondents engage in sports at least once a week. Approximately half of those who engage in sports at least once a week do so at least three times a week, indicating that the number of women who
consciously engage in sports has been increasing in recent years due to improved health consciousness and beauty consciousness. is inferred.
[Question Q2] Please tell us about the sports you do on a daily basis. N=816 (multiple answers) *Displays the percentage of the total number of responses *Excluding other sports (14%)
*When it comes to sports you do on a daily basis, “gym training” is the most frequently cited answer*
As a result of a survey of women who participate in sports all over the country about the sports they do on a daily basis, “gym training” was the most frequently answered answer. Looking at the trends by age group, the percentage of people over 50 who engage in “swimming” stands out. This may be because as we age, our basal metabolism declines, and as a result, more and more people are engaging in swimming, which is considered to be an effective form of exercise.
[Question Q3] How often do you wear makeup when playing sports? N= 824 (single answer)
*One in two people say they wear makeup while playing sports*
As a result of a survey of women who participate in sports from all over the country about whether they usually wear makeup while playing sports, the most common answer was 31%, who answered that they “definitely do it.” This was followed by 22% of respondents who said they “mostly wear makeup”, indicating that about half of them wear makeup while playing sports. On the other hand, there are many people in their teens and 50s who say “I do nothing,” and people in their 20s and 30s tend to say “I always do it” or “I almost always do it.” I saw it.
[Question 04] What is the point of wearing makeup while playing sports? N= 714 (multiple answers) *Displays the percentage of the total number of responses
*More than 30% wear sports makeup to “increase motivation” and “become confident”*
As a result of a survey of women who participate in sports all over the country about the reasons why they wear make-up while playing sports, the most common answer was “to protect against UV rays” (25%), “to increase motivation” (23%), and “to feel confident” (23%). ” is 15%, which is more than 30%, which indicates that many people tend to wear make-up out of their own mindset, rather than because of how others see them.
[Question Q5] What is the point of wearing makeup while playing sports? N= 714 (multiple answers) *Displays the percentage of the total number of responses
* Approximately 50% of people apply make-up to their eyebrows and eyes even when playing sports*
As a result of a survey of women who participate in sports from all over the country on the points of applying makeup during daily sports, the results showed that 30% of women apply “eyebrow makeup” and 26% apply “eye makeup.” have become. The eyes and eyebrows, which are the upper body of the face, are the points that are often seen when meeting people, and are the parts that give an impression of the person’s appearance, so it is assumed that they are considered important even during sports.
[Question Q6] Please tell us about your eye makeup concerns during sports. N=718 (multiple answers) *Displays the percentage of the total number of answers *More than 40% of people worry about eye makeup while playing sports: “Makeup crumbles or disappears due to sweat, etc.”*
As a result of a survey of women who participate in sports all over the country about the concerns they have when wearing make-up while playing sports, by far the most common response was “make-up crumbling or disappearing due to sweat, etc.” It is estimated that about half of the people engage in relatively strenuous sports that make them sweat on a daily basis.
[Question Q7] Please tell me what items you use for eye makeup while playing sports.
N=721 (multiple answers) *Displays the percentage of the total number of answers *More than 30% use “liquid eyeliner” when doing sports*
As a result of a survey of women who participate in sports nationwide regarding the eye makeup items they use during sports, “liquid eyeliner” was the most frequently answered answer. Additionally, since a certain number of people also use tear bag liner and shadow liner, it can be inferred that they are particular about their eye makeup, and that eye makeup is an important point in making an impression.
[Question Q9] What are the criteria for choosing eyeliner to use during sports? N=722 (multiple answers) *Displays the percentage of the total number of answers *The eyeliner used during sports is “waterproof”*
As a result of a survey of women who participate in sports nationwide regarding the criteria for selecting eyeliner to use during sports, the results showed that “waterproof” was the most popular choice across all age groups, followed by “easy to apply and hard to make mistakes.” Ta.
While many people are looking for items that don’t fall apart or smudge, there are also a certain number of people who are looking for things like line color, thickness, color variations, etc., so there is a demand for colored makeup from people who want to enjoy makeup while playing sports. It turns out.
LUMIURGLAS Velvet Liner Product introduction
Causes of makeup fading 1. Water 2. Tears 3. Sweat 4. Sebum 5. Friction “EX5 Block Ink (R)” has a unique formulation that protects from moisture and is more than waterproof, so it doesn’t smear even when you sweat, and it stays clean. You can freely draw the beautiful lines you want with the smooth drawing comfort.
[Product name] Lumia glass velvet liner
[Manufacturer’s suggested retail price] 1,760 yen (tax included) [Color options] Total 4 colors
*Photo on the left, from front left
01. Brown Black 02. Bordeaux Black 03. Olive Black 04. Coral Brown (limited color)
LUMIURGLAS Velvet Liner Features
* 01. Contains Kyoto silk (*1)*
A unique liquid containing silk (*1) from Kyoto. Achieving the smoothest drawing experience ever.
* 02. Pursuit of ease of drawing*
A masterpiece with a focus on ease of drawing. Create delicate expressions at the inner and outer corners of your eyes.
* 03. Attention to texture *
The moment you touch your skin, you will feel the comfort. We have thoroughly pursued a feeling of use that you will never forget once you use it.
* 04. Instant close contact *
It dries quickly, so the line is defined the moment you draw it. Demonstrates durability that will not collapse for a long time (*2).
(*1) Moisturizing ingredients (*2) According to our research
LUMIURGLAS series common features
* 01. Ideal drawing comfort*
The unique “air pressure control mechanism” optimally controls air pressure and smoothly supplies ink to the tip of the brush. It allows you to draw freshly without blurring the corners of your eyes, and prevents leakage.
* 02． You can freely create delicate lines with the carefully selected brush tip. *
“Skill-less” aims to enable anyone to draw the line they want, regardless of manual dexterity.
Brush(R)”. The exquisite length and stiffness of the brush, as well as the smooth texture of the tip, make drawing easier than ever before. * 03. Adopts an aluminum bottle that combines beauty and functionality. * The moderate weight provides excellent stability, and the matte texture fits comfortably in your hand, making it easy to draw without shaking. Made of high-quality aluminum material that you’ll want to hold in your hands. The design of the matte-finished bottle with glossy and delicate lines will make your everyday makeup routine even more luxurious and special.
* 04． Prevent line collapse*
5 causes of eyeliner breakage: 1. Water 2. Tears 3. Sweat 4. Sebum 5. Friction We have developed a proprietary formulation of “EX5 Block Ink (R)” that protects against Dries quickly, adheres well, and stays on for a long time without falling off. (According to our research) You can easily remove it with hot water without rubbing, reducing the strain on your eyes.
* 05． Beautiful with deep, high coloring*
Vibrant color even over eyeshadow or foundation. It will not fade over time and will maintain the beautiful eyeliner you created the moment you drew it. Even when drawing in detail, the color is clearly visible, so it is also recommended for point makeup or when you want to use it for a nuanced look.
* 06. Luxurious care while applying makeup*
Contains 14 types* of serum ingredients. Contains a luxurious blend of beauty essences that moisturize the eye area and care for eyelashes, including naturally derived flower serum. Beautiful both with and without makeup. Daily eyeliner gently cares for your future skin. (*8 kinds of naturally derived flower serums, Lipidure (R) (*3), sodium hyaluronate, succinoyl atelocollagen, panthenol, etc.) *All moisturizing ingredients (*3)
Lipidure (R) (polyquaternium-51) is a registered trademark of NOF Corporation.
* 07. Water carefully selected for sensitive eyes. *
The ink water is distilled water from Chikushi Mountain Water Source (Fukuoka Prefecture) with a skin-friendly pH. Because this eyeliner is used around the eyes, where the skin is thin and sensitive, we pay particular attention to the quality of the ingredients.
* 08. All colors use “pigment ink” that does not stain the skin. * Pigment ink adheres tightly to the epidermis (stratum corneum) of the skin, so it can be used for everyday makeup without worrying about pigmentation.
What is LUMIURGLAS?
～Absolute beauty Making high quality common sense for everyone. ~ Being able to think that you are beautiful when you look in the mirror, not someone else, but yourself.
That confidence is the beauty that overflows from within, and will continue to make you shine.
Our aim is to create a quality that is suitable for depicting the absolute axis of your own beauty, which is not influenced by others or trends.
[LUMIURGLAS] will make high quality a common sense for everyone. *About details about this release*
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