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Home » Bit Co., Ltd. THE NIIGATA, a restaurant specializing in Niigata, Bit GINZA opens on the 8th floor of the same building as a new antenna shop in Niigata Prefecture

Bit Co., Ltd. THE NIIGATA, a restaurant specializing in Niigata, Bit GINZA opens on the 8th floor of the same building as a new antenna shop in Niigata Prefecture

Bit Co., Ltd.
THE NIIGATA Bit GINZA, a restaurant specializing in Niigata, opens on the 8th floor of the same building as a new antenna shop in Niigata Prefecture
Niigata ingredients and sake in Niigata utensils and cutlery. ……
Bit Co., Ltd. (Head office location: Chuo Ward, Niigata City, Niigata Prefecture; Representative: Takeshi Akiyama) will be holding the grand opening of THE NIIGATA Bit GINZA on Ginza Suzuran Street on May 31st. This store is located on the 8th floor of the same building as Niigata Prefecture’s new antenna shop “Ginza Niigata Information Center THE NIIGATA”. Along with a new Niigata Prefecture antenna shop on the 2nd floor and an event space on the 3rd floor, we will open with the idea of ​​promoting Niigata.
Thoughts on opening THE NIIGATA Bit GINZA
“We are particular about Niigata, including the food, drinks, cutlery, and utensils, and we will communicate Niigata even more strongly.”
Until now, Bit has developed independently, but in 2024, based on the concept of [living with Niigata], we will focus on Niigata’s food and products as much as possible, and strive to develop and disseminate Niigata. I had it. This idea is in line with Niigata Prefecture, and we have also taken on the role of an antenna shop for Niigata Prefecture, with the aim of further disseminating Niigata. For this reason, we have changed the store name to THE NIIGATA Bit GINZA, although up until now we have been developing it as Tsubamesanjo Bit. Ingredients, drinks, seasonings, products, and utensils, we are proud to present the culmination of our efforts step by step, all made in Niigata, in Ginza.
[Image 1:×653.jpg] Cutlery made using traditional Niigata techniques.
dinner course
・NIIGATA full course (Amuse dishes using ingredients from Upper, Middle, Lower, and Sado regions, and plates shaped like Niigata prefecture.In addition to the ingredients, we also use plenty of seasonings that won Niigata Gastronomy awards.)
・Pairing (All Niigata drinks are prepared. We are particular about Niigata products, even the final tea and coffee.)
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lunch menu
・Set of pasta, lasagna, etc.
Lunch course
・Niigata Experience Course (Enjoy Niigata’s local cuisine Noppe, made with carefully selected soup stock, Niigata’s Koshihikari, etc.) ・Marunao course (appetizer, soup, pasta, choice of main course, dessert, Marunao chopsticks, cutlery, utensils, etc.)
Provided by Marunao products. )
・Gyokusendo course (food served on Gyokusendo plates. Niigata’s local cuisine Noppe to pasta, fish dishes,
8 dishes including meat dishes. For dessert, we also offer Mignardise made with Niigata ingredients. )
[Image 5:×387.jpg] typical drinks

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[Image 7:×384.jpg] Tsunan Town Apple Juice
typical drinks
・Bit private brand drinks
・Craft beer Ema, Rico (Tokamachi Tsumari Beer)
・Red wine Merlot Cabernet, Cabernet Franc, white wine Chardonnay (Fermier) ・Sake Junmai Daiginjo ARATA (Mineno Shiroume Shuzo)
Other Niigata drinks include Kirinzan, Hakkaisan, whiskey and shochu. Soft drink
・Murakami Fujimien Murakami Tea
・Uonuma Snow carrot juice, Cabernet juice
・Tsunan apple juice, tomato juice
[Image 8:×339.jpg] THE NIIGATA Bit Products made for GINZA
・Akiha Ward Akiha Glass
・Sado Gyokudo Pottery
・Sado Kitazawa kiln
・Kamo Ominato Bunkichi Shoten
・Murakami Murakami lacquerware
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[Image 11:×338.jpg] Location on the 8th floor of Ginza Suzuran Street
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[Image 14:×663.jpg] Store overview
Place: 8th floor, SANWA Suzuran Bldg., 5-6-7, Ginza, Chuo-ku, Tokyo Business hours: Lunch | Weekdays 11:30 START, 13:30 LAST, 14:00 CLOSED Saturdays, Sundays, and holidays: 11:30 START, 14:30 LAST, 15:00 CLOSED Dinner|18:00 START, 21:00 LAST, 22:00 CLOSED
Regular holidays: Mondays and 2 other days irregularly closed
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Bit Co., Ltd. operates Tsubamesanjo Bit (pronounced: Tsubame Sanjo Bit) as a restaurant and store based on the concept of “pursuing the charm of Niigata and Tsubame Sanjo and disseminating it to the world.” Currently, we operate two restaurants, one cafe, two delicatessen and sweets takeout specialty stores in Niigata
Prefecture, and one restaurant in Tokyo (Otemachi, Tokiwabashi Tower 1F).
Niigata Prefecture Antenna Shop “Ginza Niigata Information Center THE NIIGATA Overview
It is scheduled to open sequentially from the end of May 2020 as a new Niigata information dissemination base to replace the
Omotesando/Niigatakan Nespass, which closed on December 25, 2023. Place: 5-6-7 Ginza, Chuo-ku, Tokyo
Property overview: Newly built RC building, basement 1st to 3rd floors, 8th floor (total floor area 540.28 square meters)
Exterior image
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Exterior image
Interior view
1st floor: Product sales/light food and drink sales (in addition to offering high-quality Niigata food specialties, we also disseminate tourist information, etc.)
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1st floor
2nd floor: Sake tasting space and product sales (We have set up metal products such as cutlery and an original sake tasting machine where you can sample about 40 types of sake, promoting the charms of Niigata.)
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Second floor
3rd floor: Event space (As Niigata Prefecture’s “new strength”, we plan to incorporate elements of “art” as exemplified by the Echigo-Tsumari Art Triennale, and develop projects that allow you to experience the charm of Niigata with all five senses.)
We have created a space where you can experience products made in Niigata while enjoying the food that Niigata is proud of. We hope THE NIIGATA Bit GINZA will help spread the charm of Niigata to people all over Japan and around the world in Ginza, Tokyo.
Bit Co., Ltd.
Person in charge: Igarashi Phone: 025-378-0951 Email Address: 8th floor, SANWA Suzuran Bldg., 5-6-7 Ginza, Chuo-ku, Tokyo More details about this release: