Relive Co., Ltd.
From mid-April, functional wear that supports the independence of the elderly will be on sale at York-Benimaru. Developed by a manufacturer in Sendai city, hoping to contribute to extending healthy life expectancy.
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York-Benimaru Co., Ltd. (Headquarters: Fukushima Prefecture) operates a supermarket business in five prefectures from southern Tohoku to northern Kanto, centering on Fukushima Prefecture, and Relibu Co., Ltd. (Headquarters: Miyagi Prefecture), which manufactures and sells functional wear, We would like to inform you that product sales have started.
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■York Benimaru Fukushima prefecture head office
According to Cabinet Office statistics, the aging rate by region in 2021 exceeded 30% in most of the six prefectures in Tohoku, and is expected to exceed 40% in 2045. Furthermore, the total amount of nursing care costs incurred under the long-term care insurance system in fiscal 2022 was 11,191.2 billion yen, a new record high. With the accelerating aging of the population, there are concerns that not only medical expenses but also nursing care costs will increase.In 2019, the government formulated a “Healthy Life Extension Plan”, and one of the pillars of its concrete initiatives is “nursing care”. prevention, frailty countermeasures, and dementia prevention. It can be said that it is a national challenge to ensure that the elderly are healthy and able to lead independent lives that delay the need for nursing care as much as possible.
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■Handling at stores
Given this social background, York-Benimaru Co., Ltd., which operates a supermarket business based in Fukushima Prefecture and aims to provide valuable products in collaboration with the local community, handles functional wear that can contribute to promoting the health of customers. is about to start.
The functional wear that will be available is “Relivewear” sold by Relive Co., Ltd. Relivewear has an ink kneaded with minerals that help promote blood circulation printed on the front and back of the shirt, which promotes blood flow just by wearing it. This functional wear, which has a reputation for supporting the body just by wearing it, is used by many people, including the elderly, people with heavy labor, care workers, and athletes.
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■Relivewear for sale products
By starting to carry products at local supermarkets, we hope to bring healthy and valuable products closer to home to elderly people who are not comfortable purchasing online, and to customers who want to see the products in person before making a purchase. I can. We believe that the collaboration between Relibut Co., Ltd. and York-Benimaru Co., Ltd., who want to support the health of as many people as possible, will be able to contribute to preventing frailty and supporting independence for the elderly.
I know you are very busy, but I would appreciate it if you could cover this matter and use the power of reporting to reach more people. -Initial sales store-We plan to increase the number of handling stores in the future.
■York Benimaru Rifu Store Clothing Hall/14-1 Kamiyazawa
Shinmiyagasaki, Rifu-cho, Miyagi-gun, Miyagi Prefecture
■York Benimaru Ochiai Store Clothing Hall/189 Futakuchi, Ochiai-cho, Yamagata City, Yamagata Prefecture
■York Benimaru Hitachinaka Store Clothing Hall/3614-1 Higashiishikawa, Hitachinaka City, Ibaraki Prefecture
■York Benimaru Bando Store Clothing Hall/1104-1 Heda, Bando City, Ibaraki Prefecture
■York Benimaru Yumoto Minami Store Clothing Hall/66 Ochiai, Tokiwa Saigo-cho, Iwaki City, Fukushima Prefecture
More details about this release:
https://prtimes.jp/main/html/rd/p/000000035.000031370.html