[ANTEPRIMA Japan Co., Ltd.] -ANTEPRIMA-Italian Jeweler BEA BONGIASCA Launch of collaboration collection with Bonjasca)
*View in browser* *Anteprima Japan Co., Ltd.*
Press release: May 13, 2024
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-ANTEPRIMA- Launch of collaboration collection with Italian jeweler BEA BONGIASCA
*ANTEPRIMA×BEA BONGIASCA collection: Expressing “Kawaii style” inspired by Harajuku pop culture*
https://www.wirebag.jp/display/search/?keyword=BEA+BONGIASKA Anteprima Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Anthony Kyon) has announced that *Italian Jeweler Bea Bongiasca (Bear)
A collaboration collection with Bonjasca) will be available at ANTEPRIMA/WIREBAG shops and ANTEPRIMA nationwide from Wednesday, May 15, 2024.
It will be sold at the online store. *
Bear is an Italian jeweler known for its unique designs.
Bonjasca. This collaboration features a pop and catchy color scheme unique to the artist, as well as an impactful design such as a dot motif, combined with a wire bag made with great attention to detail using craftsmanship, making it bright, unique, and one-of-a-kind. The new collection has been completed.
The collaboration also symbolizes the fusion of Milan and Tokyo, drawing inspiration from both cities in terms of fashion, pop culture, and art. Bear is a combination of organic form and colorful palette. The items that express Bonjaska’s idea of “Kawaii style” are fun to look at and are a playful collection that adds a sense of playfulness to your outfits. Available in 4 colors of mini shoulder bags, 3 colors of smartphone shoulder bags, and 2 colors of straps.
* POP UP featuring ANTEPRIMA×BEA BONGIASCA collection from May 15th (Wednesday) to May 21st (Tuesday)
STORE will be held at the Yutoriumu special venue on the 1st floor of Takashimaya, Kyoto. We will also be selling at Dover Street Market Ginza from May 17th (Friday). *
“I’m so happy to be working with Bea on this fun collaborative project. She’s always been curious about Japanese culture and has great vision and talent. She draws inspiration from her deep passion for pop culture, including Tokyo. It’s interesting that for me it’s the opposite; Milan is a place that always inspires me, with its vibrant cityscape, fascinating art, and rich history. It infuses the essence of “La Dolce Vita”.
I think Milan and Tokyo are passionate, inspire creativity and give joy and love in everyone. Enjoy this collection of everyday items that combine the cultures of both brands and add a unique touch of pop culture. ”*
-Creative Director Izumi Ogino*
■* Bea Bongiasca*
Bea Bongiasca is an Italian jewelry designer born in Milan in 1990. Bonjesca) is a brand started in 2013. We develop unique jewelry that combines colorful colors and sparkling bijou. Her bold and unique works are full of dynamism, combining a passion for contemporary design, a love of color, and the aesthetics of pop art and Harajuku Kawaii culture.
Inspired by a deep passion for design and a love of bright colors, the collection combines diamonds, pearls, 9K gold and enamel to create items for everyday use with a unique touch. Each piece is playful and complex, creating a miniature fantasy world that allows the wearer to escape and immerse themselves, even if only for a moment, in reality. popular standard
It’s the same size as the Mini Toura, and can fit essentials such as a bifold wallet, smartphone, and lipstick, making it an excellent item that’s perfect for short outings or as an accent to your outfit. The large dots are pockets. The shoulder strap with a chain motif is also a unique feature.
* BEA BONGIASCA/Mini shoulder bag *
Product number: PB24SU50JG Price: ¥60,500 (tax included) Size: W: 18.5 H: 16 cm Color: LILAC OPACO/AZZURRO OPACO/FLAMINGO
OPACO (matte lilac x enamel sky blue x matte flamingo), BIANCO OPACO/NERO OPACO/FLAMINGO
OPACO (enamel white x enamel black x matte flamingo), FUCSIA/ALBICOCCA/VERDE CHIARO (fuchsia pink x apricot x champagne green), BLU CHIARO/VERDE CHIARO/SENAPE (champagne blue x champagne green x mustard yellow) A vertically shaped mini bag that fits your smartphone. Matte black has a chic look and is a unisex coloring. The shoulder strap with a chain motif is also unique and adds a playful touch to your outfit. * BEA BONGIASCA/Smartphone shoulder *
Product number: PL24SU5648 Price: ¥60,500 (tax included) Size: W: 12 H: 18 cm Color: LILAC OPACO/AZZURRO OPACO/FLAMINGO
OPACO (matte lilac x enamel sky blue x matte flamingo), BIANCO OPACO/NERO OPACO/FLAMINGO
OPACO (enamel white x enamel black x matte flamingo), LAVA OPACO/KHAKI OPACO/OLIVA
OPACO (matte black x matte khaki x matte olive)
The multi-purpose strap can be arranged in various ways, such as attaching it to your wire bag or using it as a smartphone strap. The two dots are pouches.
* BEA BONGIASCA/Strap *
Product number: PA24SU5384 Price: ¥44,000 (tax included) Size: L: 127 cm Color: LILAC OPACO/AZZURRO OPACO/FLAMINGO
OPACO (matte lilac x enamel sky blue x matte flamingo), LAVA OPACO/KHAKI OPACO/OLIVA
OPACO (matte black x matte khaki x matte olive)
BEA BONGIASCA Collection
* [Kyoto Takashimaya POP UP STORE information] *
From Wednesday, May 15, 2024, ANTEPRIMA/WIREBAG POP UP will be held at the Yutoriumu special venue on the 1st floor of Takashimaya, Kyoto. We will be holding a STORE. New BEA BONGIASCA
Bonjasca) collection and various special items will also be available. PERLA GLITTER gives off a luxurious shine with the popular pearls and beads.
Glitter) new color rose silver gold is now available, as well as aurora white, silver, and silver gold. In addition, the shoulder bag SECCHIO with a gusset
STILOSO will also be specially resold.
– Period: May 15, 2024 (Wednesday) to May 21, 2024 (Tuesday) – Location: Kyoto Takashimaya 1st floor Yutorium special venue * -Kyoto Takashimaya POP UP STORE some special items-*
* PERLA GLITTER *
Product number: PB24SAT0GD Price: ¥57,200 (tax included) Size: W: 18.5 H: 16 cm Color: LATTE
METALLICO (Aurora White), ARGENTO (Silver), ROSEGENTO (Rose Silver Gold), OROGENTO (Silver Gold)
* SECCHIO STILOSO *
Product number: PB24SU73J4 Price: ¥50,600 (tax included) Size: W: 19 H: 19 D: 8cm
Color:
LAVANDAGENTO (lavender silver), CIELOGENTO (chero silver),
VERDEGRIGIOGENTO (green gray silver), ARGENTO (silver), OROGENTO (silver gold),
MULTI CHIARO (champagne multi)
[*Dover Street Market Ginza limited time offer*]
From Friday, May 17, 2024, Italian jeweler Bea Bongiasca will be available at Dover Street Market Ginza.
Bonjasca) SPECIAL INSTALLATION has started. Anteprima’s BEA BONGIASCA Bonjasca) collection will also be on sale.
– Period: From Friday, May 17, 2024
– Location: Dover Street Market Ginza (https://ginza.doverstreetmarket.com)
Anteprima Japan Co., Ltd.
https://jp.anteprima.com/
“Smart, Precious with
ANTEPRIMA is based on the concept of “Love” and is aimed at women who enjoy the modern world gracefully and live beautiful and strong lives.Started in 1993, it has been officially participating in the Milan Collection since 1998.
Anteprima’s signature wire bag debuted in 1998. “Smart, Precious with To date, over 600 styles and over 100 colors have been released under the concept of “LOVE,” and the variety continues to grow with each season.
The bag sparkles when it catches the light, and the wire cord has a shiny prism-like feel.
All items are carefully knitted by hand by craftsmen. One of its features is that it has a moderate amount of elasticity, and its shape changes when you store something inside. The basic form, regardless of style, fits women’s lifestyles and blends into any occasion, giving it a lively and fun feel.
*About details about this release*
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