Neural Opto LLC
Announcement of the establishment of “Neural Opto LLC”, which will develop SEO tools and provide marketing support using data science such as machine learning.
……
Neural Opt LLC. / Neural Opt LLC (Headquarters: Shibuya-ku, Tokyo, Representative: Suzuki), which conducts research and development of SEO tools using deep learning model BERT and statistics, and marketing support business using data science. Yuri, https://neural-opt.com/) was established on May 2, 2024.
[Background of establishment]
We were born to use science to optimize everything.
For example, marketing, which has traditionally been called the realm of art. Although marketing is beginning to be explained using scientific approaches such as statistics, simple statistics such as statistical tests and linear regression analysis are only used in practice, with the exception of some companies that actively utilize data science. . The reality is that advanced mathematics and data science, such as nonlinear regression analysis, Bayesian statistics, and optimization using machine learning, have not yet penetrated to a practical level. There are two main reasons why data science is not used in marketing. The first is that “human resources who can understand science and marketing at the same time are rare.”
The second is that “it takes a huge amount of resources to build a system to collect and process data.”
In order to overcome these two barriers, we will develop services aimed at the important issue of spreading data science, such as “research and development of tools and systems that anyone can use cutting-edge science” and “marketing support using data science.” We have established Neural Opt LLC. as a company.
In the first year, we plan to focus on English SEO and international SEO. [Tools and systems currently under development]
・BERT (Bidirectional Encoder Representations from Transformers), a deep learning model for natural language processing announced by Google in 2019, and an SEO tool that includes functions utilizing statistics and data science.
【Mission】
Optimize everything with science
[Meaning behind the company name]
・The meaning behind “Neural”
As a word related to science such as machine learning, it is borrowed from neural network, which is a machine learning model that
mathematically expresses the structure of neural circuits in the human brain.
There are several terms related to machine learning and statistics, but we selected them because they are reminiscent of our company’s mission and are relatively well-known.
・Meaning behind “Opt”
In order to express our mission of “optimizing everything through science,” we borrowed the first three letters of the English word “Optimization,” which means “optimization.”
[Meaning behind the logo]
[Image: https://prtimes.jp/i/142464/1/resize/d142464-1-de531d56f701a161df81-1.png&s3=142464-1-1db8df1aa0074d3782c5f83b8f7adbee-1000×1000.png ]
The curve above “n” is a model of the standard sigmoid function, which is a type of function called “activation function” used in neural networks for AI and machine learning.
The formula is f(x)=11+e-ax (aWe chose it as our logo because it is a historically important function, such as being the oldest and most popular activation function, and because it has a distinctive and universal shape and is highly visible.
【About us】
・Company name: Neural Opt LLC.
・Site: https://neural-opt.com/
・Corporate number designation date: May 2, 2020
・Corporate number: 6011003019054
・Business details:
(1) Various information provision services using the Internet (2) Website planning, production, sales, operation and management (3) Planning, production, sales, operation and management of EC sites (4) Business related to planning, development, sales and maintenance of computer systems
(5) Planning, production, sales, operation and management of various application software
(6) Various marketing operations
(7) Consulting services regarding overseas investment and business expansion (8) All operations incidental to or related to each of the preceding items. ・Location: 2-12-7 107 Shoto, Shibuya-ku, Tokyo
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000142464.html