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Home » MUCHA Collaboration with the world-renowned artist “MUCHA” has been realized!

MUCHA Collaboration with the world-renowned artist “MUCHA” has been realized!

Mash Holdings Co., Ltd.
[MUCHA] – 35th anniversary of Milan collection – Collaboration with world-renowned artist “MUCHA” has been realized!
~Early reservation campaign for those who made reservations until July 31st~ ……
Kanebo Cosmetics Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yosuke Maezawa), Mucha Foundation, and Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Hiroyuki Kondo) have been in the powder powder market for 16 consecutive years. To commemorate the 35th anniversary of the premium brand “Milano Collection”, which is the No. 1 selling series*, we have collaborated with the world-renowned artist “Mucha”. Pre-orders for “Milano Collection Face Up Powder 2025”, a face powder that uses Mucha’s masterpiece and popular work “Feathers”, will start from Tuesday, May 21, 2024, and will end on Saturday, November 23, 2024. ) will be released in limited quantities. To commemorate this collaboration, only those who have made reservations for Face Up Powder 2025 until Wednesday, July 31, 2024 will receive the product in a collaboration special original paper bag at the time of purchase. In addition, “Milan Collection Face Up Powder 2025” will be on display at all MUCHA stores for a limited time from May 14, 2024 (Tuesday) to July 31, 2024 (Wednesday).
*INTAGE SRI+ Oshiro Ichiba January 2008 to December 2023 Cumulative sales amount of face-up powder (including conventional products) each year
[Image 1:×1414.jpg] Background of the Mucha x Milano Collection collaboration
[Image 2: &s3=18505-2564-946C4FC4FC4FC488EC151D15BD2 c386377-602X1512.jpg] Milano Collection is celebrating its 35th anniversary as a brand that continues to pursue a blissful makeup experience that satisfies not only your skin but also your soul, just as holding a beautiful work of art will make your heart flutter and move you. The 35th anniversary special collaboration partner is Mucha. He is also known as an artist who focused on commercial designs such as posters and decorative panels as art that is familiar to the people. Mucha’s philosophy of “delivering art to everyone” and “making everyday life rich in sensitivity” The brand’s wishes overlapped, and this collaboration was realized.
The work I chose this time is “Feathers,” one of Mucha’s most popular works. The “feather”, which has an impressive profile of a woman enveloped in divinity by the ring, blends exquisitely with the circular compact, bringing out the beauty of each other. In addition, the motif of supple feathers is reminiscent of the angels from the Milano collection.
Through a beautiful worldview that is an exquisite fusion of the two, we hope to deliver a moving experience that stirs the artistic sensibilities of both the skin and the heart, not only to loyal users but also to those who are newly introduced to the Milano Collection. .

■Alfons Mucha (1860-1939)
[Image 3:×1512.jpg] Born in 1860 in the southern Moravia region of the Czech Republic, he was an artist who reached the pinnacle of Art Nouveau. It is characterized by a style that expresses various motifs on the female figure and a beautiful design using curves. His delicate and elegant style still fascinates many people around the world.

Face up powder 2025 product information
■Product overview
[Image 4:×1492.jpg] Fluffy and light. A highly functional face powder that creates fine, bright skin like a delicate veil.
Official website: -Milano Collection Face Up Powder 2025 Release Schedule-
Reservations accepted starting May 21, 2024 (Tuesday)
Limited quantity release on Saturday, November 23, 2024
■Product features
●Envelops your skin with a moist and comfortable feel, leaving your skin smooth and finely textured, as if it were wrapped in a veil. ●A powder with a delicate shine that brings out the transparency and brightness of your foundation.
●Gently fits the foundation and maintains its freshly applied beauty. ●A natural finish that can be used with any type of foundation. ●Contains hyaluronic acid, royal jelly extract, and rosemary leaf extract (moisturizing)
●The attached puff has a good powder content and gives a fine and even skin finish.
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A design that perfectly harmonizes the brilliant work “feathers” by “mage of curves, Mucha” with the beauty of Miracolle’s elaborate craftsmanship.
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■Information on stores that carry the products
Available at drugstores and general supermarkets nationwide. Please contact your local store for details.
*The higher-grade line “Milano Collection GR” is available at some general supermarkets (stores that carry TWANY), cosmetics specialty stores, and some department stores nationwide.
Limited campaign for reservations made by July 31st
[Image 9:×1984.jpg] For reservations only until Wednesday, July 31, 2024, you will receive the product in a collaboration special original paper bag at the time of purchase. This is a special paper bag that is symbolically designed with Mucha’s “feathers” and is a combination of Mucha’s art and the graceful and delicate beauty of the Milan collection.
Target period: Reservation start-July 31, 2024 (Wednesday)
Target product: Milano Collection Face Up Powder 2025
Milan Collection Face Up Powder 2025 Set
Milano Collection GR Face Up Powder 2025
Milano Collection GR Face Up Powder 2025 Set
・Available at some stores and online shops. For more information, please contact your local store or online shop.
・Reservations for Face Up Powder 2025 after August 1, 2024 (Thursday) are not eligible. Please note that we do not provide paper bags. ・Reservations for Eau de Parfum 2025 are not eligible.
Face up powder 2025 will be displayed at all MUCHA stores
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“Milan Collection Face Up Powder 2025” will be on display at all MUCHA stores for a limited time from May 14, 2024 (Tuesday) to July 31, 2024 (Wednesday). Please pick it up and take a look at the design that perfectly harmonizes the beauty of Mucha and Miracolle.
Exhibition period: May 14th (Tuesday) to July 31st (Wednesday), 2024 MUCHA store:
・LUMINE Yurakucho store
Lumine Yurakucho Lumine 1 1F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006 ・Kyoto Takashimaya S.C. [T8] store
Kyoto Takashimaya S.C. [T8] 1F, 2-chome Otabicho, Shijodorijimachi Higashiiri, Shimogyo-ku, Kyoto 600-8002
・Lucua Osaka store
LUCUA Osaka LUCUA 2F, 3-1-3 Umeda, Kita-ku, Osaka, Osaka 530-8558 ・LUMINE Yokohama store
2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011 Lumine Yokohama B1F ・Shibuya Hikarie ShinQs store *Display starts from May 16th (Thursday) Shibuya Hikarie ShinQs 2F, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8509 *Not sold at MUCHA stores. Please note.
■About the brand “MUCHA”
As the world’s first officially recognized brand by artist Alphonse Mucha’s foundation, we develop scents and art pieces inspired by Mucha’s works, based on the concept of “Wearing the scenes that come to life.”
“Suddenly, the smell of perfume I felt as we passed each other brought back memories of my old lover.
The smell of osmanthus on the way home brings back memories of my childhood. ” Just like the “Proustian phenomenon” in which memories and scenes are evoked by specific scents and designs, we will deliver moments to our customers that will make them even richer and more memorable, allowing them to cherish the memories and moments they want to keep in their hearts. I’m going to go.
About “Milan Collection”
“Milano Collection” is a premium powder brand that is released in limited quantities once a year. The brand was born from the
inspiration of a developer who visited Italy on a business trip more than 30 years ago. I was fascinated by the prestigious buildings such as the Duomo Cathedral in Milan, the capital of art, and was born from the desire to express this elegant worldview through cosmetics. We pay particular attention to finish, design, and fragrance, and currently offer three items: face-up powder, eau de parfum, and dress-up cream. ▼Historical collection
▼Brand site TOP
■Credit notation
For publication credits of Milano Collection products, please use the following. Product publication credit: Product name (Kanebo Cosmetics)
Example: Milano Collection Face Up Powder 2025 (Kanebo Cosmetics) ■For product loan requests, please contact us below.
Kao Beauty Brands Press Room
Email address:
FAX: 03-5835-1344
More details about this release: