[FUSION Co., Ltd.] FUSION and A3 have launched a collaborative project to expand the opportunities for professional human resources and create vertical video advertisements.
*View in browser* *FUSION Co., Ltd.*
Press release: May 14, 2024
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FUSION and A3 have launched a collaborative project to expand the opportunities for professional human resources and create vertical video advertising.
*Using authoritative experts enables highly effective and efficient advertising distribution*
FUSION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryosuke Maeda, hereinafter referred to as FUSION) is a digital agency that combines “digital” and “creative” to “ask new questions and create new answers.” A3 Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Takahashi) develops a comprehensive casting business with the mission of providing professionals who connect people.
We are starting a new project in collaboration with Taichi
(hereinafter referred to as A3). Through a collaboration between the vertical video consulting studio “Tateichi” operated by FUSION and the “Professional Human Resources Specialist Team” operated by A3, we will provide vertical video advertisements that are meaningful to consumers and advertisers.
By appointing suitable experts for content based on the knowledge of the “Professional Human Resources Specialist Team”, the accuracy and persuasiveness of the information will be increased, which is expected to further stimulate consumer purchasing behavior. Additionally, by leveraging FUSION’s knowledge of advertising operations, we can effectively deliver information to consumers. This makes it possible for advertisers to distribute advertisements more efficiently. ■ Background
In recent years, the demand for vertical video ads has increased rapidly, and the market size of vertical video ads in 2023 will reach 52.6 billion yen, 156.3% compared to last year, 77.3 billion yen in 2024, and 194.2 billion yen in 2027. It is expected to reach ¥. ( Source: CyberAgent Co., Ltd. 2023 Domestic Video Advertising Market Research
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■A3 Co., Ltd. Overview
It is a platformer that matches a wide variety of “talents” with the mission of “Professionals who connect talents from around the world.” “Comprehensive casting” that assigns talents, comedians, actors, models, VTubers, YouTubers, idols, singers, voice actors, athletes, experts, cultural figures, creators, artists, cosplayers, extras, MCs, characters, etc. according to your request. We are developing a “Comprehensive Human Resources Business Specializing in
Entertainment,” an “M&A Brokerage Business Specializing in Entertainment,” and a “Talent Support Project” that supports talent’s second and parallel career.
Company name: A3 Co., Ltd.
Representative: Representative Director and CEO Taichi Takahashi Address: Croce Jingumae Building 6F, 3-35-2 Jingumae, Shibuya-ku, Tokyo URL: https://www.a3corp.jp/
Capital: 10 million yen
Established: October 2008
Business details: (1) Comprehensive casting business
(2) Entertainment specialized general human resources business (3) Entertainment-specific M&A intermediary business
(4) Talent support project
■Contact information regarding this matter
FUSION Co., Ltd.
Tateichi Inquiry Desk
tateichi-info@fusion-inc.co.jp
*Product and service names mentioned in this news release are trademarks or registered trademarks of each company.
*The information contained in this news release is current as of the announcement date, May 14, 2024. It is subject to change without prior notice.
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