A3 and FUSION have launched a joint project to expand the
opportunities for professional human resources and create vertical video advertising.
*View in browser* *A3 Co., Ltd.*
Press release: May 14, 2024
A3 and FUSION have launched a joint project to expand the
opportunities for professional human resources and create vertical video advertising.
*Using authoritative experts enables highly effective and efficient advertising delivery. *
A3 Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Takahashi) whose mission is to become professionals who connect talent from around the world
Taichi (hereinafter referred to as A3) is a digital agency that combines “digital” and “creative” to “pose new questions and create new answers.” Digital agency FUSION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryosuke Maeda, hereinafter referred to as FUSION) ) will start the project in collaboration with Through the collaboration between A3’s Professional Human Resources Specialist Team and FUSION’s vertical video consulting studio Tateichi, we are expanding the opportunities for professionals with deep knowledge and experience in specific fields, while also providing opportunities for consumers and advertisers. Create meaningful vertical video ads.
Project background
While professional human resources are able to provide a high level of expertise and authority based on their experience and knowledge, they are often unable to spend time expanding their opportunities, and their opportunities are limited. There is a tendency to
In order to focus on such professional human resources and connect their talents, A3 has established a “Professional Human Resources Specialist Team” in its general casting business, and has provided advertising opportunities to date.
One of the aims of this attempt is to further expand the opportunities for professional human resources to play an active role in vertical video advertisements, which are attracting attention these days.
In recent years, the demand for vertical video ads has increased rapidly, and the market size of vertical video ads in 2023 will reach 52.6 billion yen, 156.3% compared to last year, 77.3 billion yen in 2024, and 194.2 billion yen in 2027. It is expected to reach ¥. (Source: CyberAgent Co., Ltd.
2023 Domestic Video Advertising Market Research) One of the reasons why vertical video ads are popular is that they can be viewed easily, but there is a concern that they are more likely to be skipped with a single finger than other media. Therefore, we believe that if we can create vertical video ads with “persuasive and useful information” by professionals, we will be able to firmly promote advertisers’ products.
Therefore, A3 has teamed up with FUSION, which operates the vertical video consulting studio “Tateichi,” to expand the opportunities for professional human resources to develop new vertical video
advertisements that are both beneficial to consumers and highly appealing to advertisers. Create.
Project structure
A3 will cast professional talent, and FUSION will plan, produce, and distribute vertical video advertisements.
FUSION “Tateichi” Overview
A few years have passed since the beginning of video, and now short vertical videos ranging from tens of seconds to a few minutes at most have become commonplace. TikTok, YouTube
Short, Instagram Reels. This vertical video advertising market will continue to grow.
For three years since its establishment, FUSION has continued to take the lead in vertical videos, steadily accumulating various knowledge and results. has increased as it has become popular, and at the same time, it has become commonplace for consumers to come into contact with more vertical videos.
We believe that this transformation represents an increase in the reach of vertical videos, but also an increase in forgetfulness, and in order for vertical video advertising to succeed in this context, we need to: For the vertical video consulting studio “Tateichi”, we have defined the following three elements as necessary.
1.Casting ability/direction ability
2.Creative planning and production ability
3.Advertising distribution design/operation skills
At the vertical video consulting studio “Tateichi”, we are proud to specialize in all three of these elements.
The reason for this is that we have a variety of professionals in-house, including creative directors, strategic planners, producers, and media consultants, making it possible to produce video
advertisements in one step.
Tateichi, which combines these elements, supports a wide range of creative production by partner companies through vertical WEBCM, vertical light shooting and editing, and optimal casting and direction of over 1,500 affiliated TikTokers. Masu.
FUSION Company Profile
Head office location: VORT AOYAMA II 10th floor, 2-1-12 Shibuya, Shibuya-ku, Tokyo 150-0002
Company establishment: March 9, 2020
Representative Director: Ryosuke Maeda
URL: https://fusion-inc.co.jp/
FUSION is a company that combines “digital” and “creativity” and uses the power to formulate a vision to “ask new questions and create new answers.” We support and launch a variety of businesses by
“greedingly realizing ideals” that were not possible before, without being bound by the framework of existing advertising companies. *FUSION Co., Ltd. Representative Director/Tateichi Creative Manager* Ryosuke Maeda note
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