[Game Eight Co., Ltd.] A large offline conference event for the game industry “GAME FUTURE SUMMIT” will be held on June 5th.
2024” timetable and second speaker announced!
*View in browser* *Game Eight Co., Ltd.*
Press release: May 14, 2024
**
A large offline conference event for the game industry “GAME FUTURE SUMMIT” will be held on June 5th.
2024” timetable and second speaker announced!
*Over 500 people registered to participate in the event! A total of over 20 programs are planned! *
* “GAME FUTURE”
SUMMIT (Game Future Summit)” is a joint venture between Game Eight Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Sawamura), which operates the comprehensive game information site “Game8”.
Shunsuke (hereinafter referred to as Game Eight) and MOTTO Co., Ltd. (Headquarters: Nerima-ku, Tokyo, Representative Director Sato), which provides marketing services.
This is a game marketing conference event held by (Ki). This time, we would like to announce the second round of speakers and the timetable of the day.
We have announced our new event sponsors. *
Special site: https://game-future-summit.jp/
* ■ GAME FUTURE SUMMIT 2024 entry method*
Currently, over 500 people have registered to participate in the event. If you would like to participate, please apply using the “Enter” button below. Enter
* ■ Introducing the timetable for the day *
We are preparing a program with a total of over 20 contents. *■ * Content program details (titles omitted)
* ▼A stage (1st basement floor) *
* 13:15-13:20 “Opening Ceremony” *
·Speakers:
Game Eight Co., Ltd. Shunsuke Sawamura
MOTTO Co., Ltd. Hajime Sato
* 14:20-15:00 “Can Japanese smartphone games survive!?” *
・Moderator: Game producer Taira Nakamura
・Speaker: Takehiro Ando, DONUTS Co., Ltd.
* 15:00-15:10 “What is the data utilization strategy of Chinese game companies that are increasing their presence in the Japanese market? ~We will explore the success factors through specific examples, such as the case of “Habby”, which has released hit games such as “Dada Survivor”~” *
・Speaker: Masayuki Tsuchikawa, Thinking Data Co., Ltd.
* 15:20-16:00 “Hybrid monetization strategy of billing and advertising to maximize game revenue” *
* ” *
・Moderator: Skyfall Co., Ltd. Yutaka Nakamura
·Speakers:
GOODROID Co., Ltd. Ryota Onodera
AppLovin Junichiro Shimada
Fundoshi Parade Co., Ltd. Makoto Shiraishi
Skyfall Co., Ltd. Yusuke Hosoda
* 16:00-16:05
“What is the monetization strategy that does not rely on user charges, realized by the market-leading advertising monetization platform “SKYFLAG”? A user-first format that improves the service experience and improves user satisfaction.”
*
・Speaker: Yusuke Hosoda, Skyfall Co., Ltd.
* 16:05-16:10 “360° approach strategy to dramatically grow your game business” * ・Speaker: AppLovin Kengo Sato
* 16:30-17:10 “The value of advertising creatives spoken by leaders in the game and creative industry” *
・Moderator: Yutaka Matsushita, AppsFlyer Japan Co., Ltd.
·Speakers:
NextNinja Co., Ltd. Masayuki Yamagishi
and more
* 17:10-17:20 “Unraveling with AI! Winning (value) creative analysis by AppsFlyer” *
・Speaker: Aki Maruo, AppsFlyer Japan Co., Ltd.
* 17:30-18:10 “Maybe you are not increasing the number of users? What you need to know about advertising distribution and evaluation methods to increase the number of users” *
・Moderator: Adways Co., Ltd. | UNICORN Co., Ltd. Sho Yamada
·Speakers:
Applibot Co., Ltd. Masaaki Iakado
BANDAI NAMCO Entertainment Co., Ltd. Kosuke Tabata
* 18:10-18:20 “UNICORN’s efforts to ensure user increase *
・Speaker: Keisuke Sudo, UNICORN Co., Ltd.
* ▼B stage (2nd floor) *
* 13:20~14:00 “Rapid changes after corona – The future of games happening in the mobile/PC/VR 3 industry” *
・Moderator: Entertainment sociologist/Re entertainment Co., Ltd. Atsuo Nakayama ·Speakers:
MyDearest Co., Ltd. Kento Kishigami
Waiso Serious Co., Ltd. Daichi Saito
Yostar Co., Ltd. Lee Hengda
* 14:00~14:10 “Used over 250 services!! Introducing the current state of Root, which continues to evolve, and the future of X Promotion! * Speaker: Yuki Nakajima, Drecom Co., Ltd.
* 14:20~15:00 “Casual Game Counterattack” *
・Moderator: Tatsumaki Games Co., Ltd. Yudai Hatasa
·Speakers:
KLab Co., Ltd. Momofuku Sato
GOODROID Co., Ltd. Shohei Nagaoka
and more
* 15:20~16:00 “Why can VTubers make games popular?” ~The conditions for success and failure told by a pioneer of VTuber marketing~” *
・Moderator: Moto Sato, MOTTO Co., Ltd.
·Speakers:
VTuber Tsukasa Tenkai
ANYCOLOR Co., Ltd. Yusuke Maruta
TheSwampman Co., Ltd. Yuji Yokota
* 16:00~16:10 “Importance of influencer community in game marketing” * Speaker: Shingo Kurokawa, UUUM Co., Ltd.
* 16:30~17:00 “Marketing strategy for the new game genre “BCG” * * ～The future of games seen from the perspective of Web3～” * ・Moderator: Tetsuya Fujiwara, ForN Co., Ltd.
·Speakers:
SHINSEKAI Technologies Co., Ltd. Kiichi Kato
Septeni Incubate Co., Ltd. Saito Konojin
double jump.tokyo Co., Ltd. Yukinori Matsutani
Dentsu Group Inc. Yutaka Tsubota
* 17:10~17:20 “[AD Promotion] Creative secrets to conquer the AI era” * ・Speaker: Mr.GAMEHIT (Meilabo Co., Ltd.) Akihiro Sato
* 17:30~18:10 “Community marketing from the perspective of YouTubers and streamers” *
・Moderator: Side & Co. Shunsai Waki
·Speakers:
YouTuber/Streamer Kentsumeshi
GLOE Co., Ltd. Yuya Tanida
Distribution Giken Koji Makino
* 18:10~18:20 “What is marketing that hits the audience’s empathy (tentative)” * Speaker: Yuya Tanida, GLOE Co., Ltd.
▼C stage (2nd floor)
* 14:20-15:00 “How to get Generation Z hooked? A new era of game marketing led by young marketers” *
Moderator: FUSION Co., Ltd. Satoshi Hirose
Speakers:
OASIZ Co., Ltd. Yu Eto
Septeni Global LLC Ayuwaro Tani
and more
* 15:00-15:10 “Moving Generation Z! A fusion of advertising and a new parallel gaming experience used by 5 million people” *
・Speaker: Parallel Co., Ltd. Minoru Aoki
* 15:20-16:00 “A talented community manager talks about how to deal with the community so that your title will be loved for a long time” * ・Moderator: Daisuke Kubo, NAVICUS Co., Ltd.
·Speakers
Eirim Co., Ltd.｜Gum Co., Ltd. Kaoru Harada
DeNA Co., Ltd. Nana Ogura
Community Director/Event MC, Live Broadcast MC Taro Cotton
* 16:00~16:10 “10 secrets to building a community for a long-running title” * ・Speaker: NAVICUS Megumi Kuroki
* 16:30~17:10 “What will be the next career for game marketers? ~The value of game marketing experience that I learned from
challenging myself in a different industry from the game industry~” * ・Moderator: Yu Matsuhara, A’alda Japan Co., Ltd.
·Speakers:
Qiita Co., Ltd. Kensuke Shibata
Corchet Co., Ltd. Haya Tateyama
IRIAM Co., Ltd. Hideyuki Murayama
* ■ * Introduction of the 2nd speaker
Following on from the first round of speakers, we will have people who are active on the front lines of the game industry and game-related fields take the stage, and each session will talk about themes centered on game marketing and production.
*In alphabetical order, titles omitted (detailed profiles of speakers are listed on the official LP)
Affiliation Title/Position Name
Parallel Co., Ltd. Representative Director Minoru Aoki
DONUTS Co., Ltd. Executive Officer Takehiro Ando
OASIZ Co., Ltd. Representative Director and CEO Yu Eto
DeNA Co., Ltd. “Gyakuten Othellonia”
Community Manager Nana Ogura
Ryota Onodera, Business Manager, App Business Division, GOODROID Co., Ltd. Applibot Co., Ltd. Marketing Director Masaaki Iakado
NAVICUS Game Consulting Co., Ltd.
Div.Senior Community Manager Daisuke Kubo
UUUM Co., Ltd. Marketing Partner Unit
Group leader Shingo Kurokawa
NAVICUS Community Manager/Public Relations Megumi Kuroki
Community Director/
Event MC, live broadcast MC Cotton Taro
Mr.GAMEHIT (Meilabo Co., Ltd.) Creative Director Akihiro Sato AppLovin Kengo Sato
KLab Co., Ltd. Producer Momofuku Sato
AppLovin Sr. Analyst, Business Development Junichiro Shimada Fundoshi Parade Co., Ltd. Marketer Makoto Shiraishi
UNICORN Co., Ltd. Senior Business Development Keisuke Sudo
Septeni Global LLC Senior Leader Ayuwaro Tani
Bandai Namco Co., Ltd.
Entertainment NE Business Department Global Marketing Department Section 1 Assistant Manager Kosuke Tabata
Thinking Data Co., Ltd. Sales Director Masayuki Tsuchikawa
GOODROID Inc. Senior Executive Officer CMO Shohei Nagaoka
Drecom Co., Ltd. Public Relations Yuki Nakajima
Game producer Taira Nakamura
Eirimu Co., Ltd.
gumi Co., Ltd. PR Group Manager
Studio FgG Promotion Kaoru Harada
FUSION Co., Ltd. Director COO Satoshi Hirose
Distribution Giken Representative Koji Makino
AppsFlyer Japan Co., Ltd. Sales/Account Manager Aki Maruo
Click here for the first speaker announcement
■ Introduction of supporting companies
In order to hold this event, we have received support from multiple companies who have expressed their desire to make the event more exciting together! Below is an introduction to our supporting companies. (Titles omitted)
*Platinum partner*
UNICORN Co., Ltd.
*Gold partner*
AppsFlyer Japan Co., Ltd.
Skyfall Co., Ltd.
App Lovin
*Silver partner*
UUUM Co., Ltd.
GLOE Co., Ltd.
Thinking Data Co., Ltd.
NAVICUS Co., Ltd.
Parallel Co., Ltd.
Meilabo Co., Ltd.
*Supporter*
adjust Co., Ltd. (coffee supporter)
Irokoto Co., Ltd.
G-KIT Co., Ltd. (T-shirt creation supporter)
SEPTENI GLOBAL (water supporter)
TikTok for Business (After Party Supporter)
* ■ About GAME FUTURE SUMMIT*
“GAME FUTURE
Under the theme of “Companies involved in the game industry think about the future,” “SUMMIT” will hold programs on a wide range of cutting-edge topics, focusing on development, operation, and promotion.
*Purpose of the event*
* ・Aim to become a base for innovation by sharing results,
initiatives, and know-how*
* ・Create opportunities for young people who are active in the industry to speak*
* ・Contribute to industry development and create a community (= become a place for exchange and cooperation) *
We hope that this site will serve as a reference for those who are active in the game industry and that it will be a place where we can contribute to the development of the industry.
Event overview
– Event name: GAME FUTURE SUMMIT 2024 (Game Future Summit 2024) – Date: June 5, 2024 (Wednesday) 13:00 start (doors scheduled to open at 12:00)
– Venue: Belle Salle Shibuya First (2-20 Higashi 1-chome,
Shibuya-ku, Tokyo – B1, 2F)
– Capacity: 500 people (planned)
– Participation fee: Free
– Program overview (planned)
1. Panel discussion
2. Presentation
3. After party (food and drinks included)
Special site URL: https://game-future-summit.jp/
-X (Twitter): https://twitter.com/Game_F_S
The remaining speakers and details of the content will be announced as soon as they are finalized. We will update information on the official website and SNS from time to time, so please check it.
■Organizer information
*About Game Eight*
Name: Game Eight Co., Ltd.
Location: 7F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Shunsuke Sawamura
Business details: Provision of internet services related to games Established: August 1, 2014
Site: https://game8.co.jp/
Founded in 2014 with the philosophy of “making games more fun and sharing fun through games.” Operates “Game8.jp,” a comprehensive game information site with a track record of 500 million PV/42 million UU per month, which ranks among the top in Japan, and “PLAYZY,” a game event platform that supports interaction between influencers and fans. In addition, we are developing businesses to revitalize the game industry through digital technology.
*About MOTTO*
Name: MOTTO Co., Ltd.
Address: Grande Kotake 404, 2-3-1 Kotake-cho, Nerima-ku, Tokyo Representative: Hajime Sato
Business content: Provision of marketing-related services
Established: April 2018
Site: https://www.motto.id/
MOTTO Co., Ltd. supports the growth of games, apps, and entertainment businesses under the theme of “becoming the power of people who work hard.” We currently provide “marketing consulting” to help solve marketing problems, and services that make marketing easier to use, such as the “Root” series of community marketing and the market research service “SAKURISA.”
■ *Contact information regarding this matter*
Game Future Summit Management Office
info@game-future-summit.jp
*About details about this release*
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