Takara Belmont Co., Ltd.
The cosmetics brand “m.i” is a brand that supports both the mind and body of women.
Distribute original research information on website, etc. https://mi-takara.jp/ ……
Takara Belmont Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director, Chairman and President: Hidetaka Yoshikawa) has launched “m.i”, a cosmetics brand for obstetrics and gynecology that supports mothers before and after giving birth, as “the mind and body of women”. We have relaunched our website (https://mi-takara.jp/) today with a complete redesign to a brand that is close to the people of Japan. In the future, we will focus on the changes and concerns specific to women of a wide range of generations, and aim to support both the “mind” and “body.”
[Image 1: https://prtimes.jp/i/55758/312/resize/d55758-312-47d3c96282518e095389-0.jpg&s3=55758-312-1822cc41a65e48837129d7537a13e6a2-3900×1950.jpg] Because we have been developing our business mainly in obstetrics and gynecology facilities for about 40 years, we are unable to “put up with it,” despite the fact that women have their own problems due to their age and menstrual cycle*1. Isn’t there a lot of people? I realized that. For women*2 who are putting up with such worries and anxieties, we will help them take care of themselves, and we will be reborn as a brand that supports women’s unique changes in mind and body.
*1 Menstrual cycle: from the first day of menstruation to the day before the start of the next menstruation
*2 Reference: The rate of people who have problems with their menstrual cycle who visit medical institutions is 35% to 43% (according to the Ministry of Health, Labor and Welfare in 2022) ■Renewed brand. Becoming a brand that is attuned to the changes in the mind and body that are unique to women.
New initiatives conducted by the new “m.i” through the website etc. 1. Conducted and published an awareness survey of 1,000 women in their 20s to 50s regarding their “unique concerns”
We will publish the survey results and disseminate information so that people will become aware of the “latent worries” hidden deep within their hearts.
2. Establishment of “m.i BOARD (worry bulletin board)” (scheduled to open around June)
We have created a “community” to help alleviate the worries and anxieties that are unique to women and tend to keep them to themselves without telling anyone, “I’m probably the only one who is worried.” 3. Information dissemination by experts
We provide content centered around talks by medical professionals and people active in various industries. We deliver content that sends encouragement to women, with information that will give you hints to face yourself.
Through this activity, Takara Belmont aims to become a bridge between obstetrics and gynecology and women and improve women’s quality of life. We will continue to work together with obstetrics and gynecology facilities to help women live dignified and beautiful lives. ■ Overview of “m.i”, a brand that is close to the mind and body
[Image 2: https://prtimes.jp/i/55758/312/resize/d55758-312-58cae4de47202d66c28f-1.jpg&s3=55758-312-97fd702c699e4f4f0663a2b0d845c971-1918×1277.jpg] A woman’s life changes like a gradation. M.I has named the delicate period that comes along the way, which is beyond one’s control, the “shockomi period.” Many women put up with the “relaxation phase” and get through it. We provide services that support both the mind and body in making choices to live your life in your own way, by educating people about the reasons for the “shock phase” and how to accept it. I will continue to do so.
Website: https://mi-takara.jp/
Instagram: @m.i_takarabelmont
I. About mental support
[Image 3: https://prtimes.jp/i/55758/312/resize/d55758-312-f75f89517183ab128b0b-2.jpg&s3=55758-312-11a1fa6fb8cfbf1f025b118ecc489744-1983×1598.jpg] 1. Publication of women’s awareness survey
A woman’s mind and body change daily depending on hormonal balance. Changes, especially during sensitive times, are hidden deep within our hearts and are very latent. In order to understand the areas of concern for women and organize their issues, we conducted an attitude survey among 1,000 women in their 20s to 50s. Although a large number of respondents (more than 80-90%) answered that they have experienced discomfort or anxiety unique to women, the reality is that not many people have chosen the option of seeing a gynecologist. is now visible.
2. Establishment of “m.i BOARD (worry bulletin board)” (scheduled to open around June)
The worries that each person has really vary. That’s why everyone keeps their worries and anxieties to themselves, thinking, “I’m probably the only one who is worried,” or “I can’t even talk to my family or friends about it.” I want to help ease the anxiety that I feel I can’t do anything about. With this in mind, we will create a place where you can expose the worries you have hidden deep within your heart.
[Image 4: https://prtimes.jp/i/55758/312/resize/d5758-312-2C490E9C4E39F97CB-3.jpg &s3=55758-312-A9B866F162185F56D8E9B3B3B3B3B3B3B3B3B16
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3. Dissemination of interview articles and columns on beauty and health by experts
To all the women who are trying to find their way through life. We will bring you stories from medical professionals and people who are active in various industries. I hope that by learning about the lifestyles of people you admire, women’s bodies, beauty methods, etc., you will find hints for facing yourself. For our first post after the rebranding, we spoke with Dr. Mariko Hatta of Juno Vesta Clinic Hatta, who examines more than 80 women a day from a wide range of
generations. “I want you to love yourself as a woman,” says Ms. Hatta, who has continued to worry about changes unique to women in a life where work is the priority, and talks about “how to face yourself”.
II. About physical support
We will develop products that utilize our knowledge as a cosmetics manufacturer and provide them to everyone. For example, “My skin feels tingly before my period.My usual lotion doesn’t suit me.” “I’ve become concerned about the smell of my scalp after pregnancy.” , problems such as a decline in skin barrier function and hair damage may occur. “m.i” aims to pick up the “unspoken voices of women” and develop and release products that suit the times, in order to be close to women who “always want to stay healthy and beautiful forever” even though they have a lot on their plate. m.i’s commitment is to be particular about “gentleness” while not compromising on “quality” such as washing comfort and finish. The products proposed by the m.i brand are hair and body care products that were first introduced in 2021 and were developed with consideration to the changes in the condition of the scalp, hair, and skin caused by pregnancy and childbirth. First of all, this product, which is currently being sold in medical facilities mainly focused on obstetrics and gynecology, will be renamed into a series called “CHERISH MOM*” aimed at women before and after childbirth, and will continue to be aimed at various women. We aim to enrich the series.
*No changes to existing products themselves
■CHERISH MOM series hair and body care products
This is a series that helps you cope with the anxieties and worries that come with pregnancy and childbirth. CHERISH MOM contains the desire for moms who work hard to put their baby first and put themselves on the back burner, to cherish and love themselves (cherish = cherish, love). Masu. The hair and body care we are currently offering has been developed with the concept of “Gently creating yourself” as care for postpartum hair and bare skin that is supportive of changes.
– Company Profile –
■Takara Belmont Co., Ltd.
Trade name: Takara Belmont Co., Ltd.
Representative: Hidetaka Yoshikawa, Chairman and President
Location: Osaka Head Office (main store) 2-1-1 Higashi-Shinsaibashi, Chuo-ku, Osaka
Tokyo Head Office 7-1-19 Akasaka, Minato-ku, Tokyo
Founded: October 5, 1921
Capital: 300 million yen
Number of employees: 1,604 (as of March 31, 2023)
Business content: Hairdressing/cosmetics business/dental/medical business URL: https://www.takarabelmont.co.jp/
Official SNS: Instagram @takarabelmont_japan
Takara Belmont celebrated its 100th anniversary on October 5, 2021. For the next 100 years, we have established a new purpose: “Let’s make a beautiful life come true.”
As we continue to manage our business with a focus on purpose, we aim to create a sustainable society and continue to evolve together with professionals who make beauty and health a reality.
Takara Belmont is a premium partner of the Osaka Healthcare Pavilion at the Osaka/Kansai Expo.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000312.000055758.html