TripAdvisor Co., Ltd.
TripAdvisor investigates travel trends for summer 2024
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The world’s largest travel platform “Tripadvisor(R)” (Headquarters: Needham, Massachusetts, NASDAQ: TRIP, CEO: Matt Goldberg, Japanese version site: www.tripadvisor.jp) is a global travel platform with 6 companies worldwide, including Japan. We have announced travel trends for summer 2024 based on an attitude survey of travelers in countries [1] and site usage data [2].
As a result of the attitude survey, 80% of travelers answered that they are planning a trip this summer (June 1st to August 31st, 2024). Among Japanese travelers, 68% said they were planning to travel this summer, a slight increase compared to the same period last year (65%). In addition, 17% of travelers said they would use AI when planning their trip this summer, with 32% of Singaporean travelers in particular planning to use AI, compared to 8% in Japan. It appears that new technology is beginning to be incorporated into the planning of the project.
Perhaps due to the weaker yen, 85% of Japanese travelers said they were planning to travel domestically, indicating that domestic travel continues to be popular from last year (80%). Other factors affecting travel plans include abnormal weather, with 56% of Japanese travelers saying that abnormal weather such as extreme heat and flooding will have an impact on their travel destinations this summer.
Summer 2024 travel trends:
Travel status: 68% of Japanese travelers said they were planning to travel this summer (June 1, 2024 to August 31, 2024)
Travel distance: 85% domestic travel, 5% international travel, 10% both domestic and international travel
Travel spending: Compared to spending on travel in the summer of 2023, 9% of respondents said their travel expenses in the summer of 2024 would be “much more than in 2023,” while 9% said they would spend “slightly more than in 2023.” 36%, “same as 2023” 54%, “less than 2023” 1%
Activities while traveling: 58% of Japanese travelers say they “book activities in advance”
Use of AI in travel planning: 8% will use AI to plan their trip this summer, 62% will not use it, and 30% are not sure yet
Travel dates: Popular departures on June 1st, July 13th, August 10th, and 11th Popular tourist destinations in summer 2024 (domestic)
Chuo Ward (Hokkaido)
Onna Village (Okinawa Prefecture)
Naha City (Okinawa Prefecture)
Miyakojima City (Okinawa Prefecture)
Koto Ward (Tokyo)
Ishigaki City (Okinawa Prefecture)
Urayasu City (Chiba Prefecture)
Sendai City (Miyagi Prefecture)
Hakodate City (Hokkaido)
Atami City (Shizuoka Prefecture)
Popular tourist destinations in summer 2024 (overseas)
Seoul (South Korea)
Honolulu (USA)
Bangkok (Thailand)
Paris (France)
Singapore
London (UK)
Da Nang (Vietnam)
Los Angeles (USA)
Ubud (Indonesia)
Hong Kong
Popular tourist destinations for Obon 2024 (August 10th to 18th) (domestic) Onna Village (Okinawa Prefecture)
Chuo Ward (Hokkaido)
Naha City (Okinawa Prefecture)
Miyakojima City (Okinawa Prefecture)
Chiba City (Chiba Prefecture)
Ishigaki City (Okinawa Prefecture)
Kochi City (Kochi Prefecture)
Karuizawa Town (Nagano Prefecture)
Atami City (Shizuoka Prefecture)
Shirahama Town (Wakayama Prefecture)
Popular tourist destinations (overseas) for Obon 2024 (August 10th to 18th) Bangkok (Thailand)
Honolulu (USA)
Singapore
London (UK)
Seoul (South Korea)
Paris (France)
Da Nang (Vietnam)
Ubud (Indonesia)
Hong Kong
Kuala Lumpur (Malaysia)
Global travel trends:
80% of global travelers say they are planning to travel this summer, with 50% traveling domestically, 27% traveling internationally, and 23% traveling both domestically and internationally.
Compared to the expenses for summer 2023 travel, 12% of respondents answered that their expenses for travel in summer 2024 would be “much more than in 2023,” 37% said that they would spend “slightly more than in 2023,” and 37% said that they would spend “a little more than in 2023.” 44% said “same as 2023” and 7% said “less than 2023”
80% of travelers say they prioritize activities and experiences while traveling. Popular are cultural tours, outdoor activities, and food and wine tours.
Summer 2024 Popular domestic tourist destinations for international travelers Shinjuku Ward (Tokyo)
Taito Ward (Tokyo)
Minato Ward (Tokyo)
Chuo Ward (Tokyo)
Shibuya Ward (Tokyo)
Chuo Ward (Osaka Prefecture)
Shimogyo Ward (Kyoto Prefecture)
Chuo Ward (Hokkaido)
Chiyoda Ward (Tokyo)
Hakone Town (Kanagawa Prefecture)
Summer 2024 Domestic tourist destinations with a strong recovery trend due to overseas tourists (compared to the previous year)
Nishinippori (Tokyo)
Atsubetsu Ward (Hokkaido)
Tsukiji (Tokyo)
Fujisawa City (Kanagawa Prefecture)
Maihama (Chiba Prefecture)
Sakae (Aichi Prefecture)
Kuwana City (Mie Prefecture)
Takachiho Town (Miyazaki Prefecture)
Kokura Kita Ward (Fukuoka Prefecture)
Ishigaki City (Okinawa Prefecture)
[1] Jointly conducted with Qualtrics online from March 13th to 18th, 2024 in six countries: USA, UK, Italy, Australia, Singapore, and Japan. Over 2,400 people responded
[2] Calculated from behavior data on TripAdvisor from February 1, 2024 to April 15, 2024, covering the travel period from June 1, 2024 to August 31, 2024. Data regarding Obon is calculated from behavioral data from February 1, 2024 to April 15, 2024, covering the travel period from August 10, 2024 to August 18, 2024.
About TripAdvisor
TripAdvisor Group aims to be the world’s most trusted source of travel and experiences information, with brands that connect people with experiences worth sharing. We use our brands, technology, and capabilities to provide people around the world with rich content and travel information, and connect travelers and partners around the world through our marketplace of activities, accommodations, restaurants, and more. are connected. Subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP) operate travel media brands and businesses including Tripadvisor, Viator, and TheFork.
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