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Regarding the opening of “Miyagi University Cheers Farm”

Regarding the opening of “Miyagi University Cheers Farm”

*View in browser* *Aeon 1% Club Public Interest Incorporated Foundation*
Press release: May 14, 2024
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Regarding the opening of “Miyagi University Cheers Farm”
*Aeon 1% Club Public Interest Incorporated Foundation (hereinafter referred to as the Foundation) is a public interest incorporated foundation, with the cooperation of Miyagi University, a public university corporation.
We will open the “Miyagi University Cheers Farm” at Tsubonuma Farm (Numayama, Tsubonuma, Taihaku Ward, Sendai City, Miyagi Prefecture). * “Miyagi University Cheers Farm” is the second “Aeon Cheers Farm” after opening “Ushiku Cheers Farm” at Aeon Ibaraki Ushiku Farm in Ibaraki Prefecture in April 2023.
This is a farm exclusively for Cheers Club.

For more than 30 years, our foundation has been providing support for the healthy upbringing of children, friendship and friendship with other countries, and local communities, based on an amount equivalent to 1% of the profits generated by customers using the Aeon Group. We are engaged in environmental and social contribution activities, with our main business areas being “contributing to the development of the world” and “disaster recovery support.”

“AEON” is one of the “healthy development of children”
At the Cheers Club, we hold experiential programs on the theme of the environment and social contribution at approximately 400 Aeon Group stores nationwide, mainly for elementary school students, as a place to develop an interest in nature and the environment and the ability to think. I am.

The purpose of this program is for children to experience the difficulty and joy of growing crops by experiencing management work such as sowing seeds, planting seedlings, weeding, and harvesting, and to systematically learn about agriculture. At the Miyagi University Cheers Farm, we plan to cultivate crops through a total of four activities.

– 1st activity summary –
(1) Date and time: Sunday, May 19, 2024 10:00-12:00

(2) Location: Miyagi University Tsubonuma Farm (35-3 Tsubonuma Nuyama, Taihaku Ward, Sendai City, Miyagi Prefecture)

(3) Participants:
・Public University Corporation Miyagi University President Yoshiaki Sano, University President Keiichi Sasaki, Professor Ryuichi Sakuta, and 9 students providing operational assistance
・21 members of Aeon Cheers Club from “Sendai Osorimachi” and “Sendai Saiwaimachi”
・Aeon Tohoku Co., Ltd. Representative Director and President Masanobu Tsuji, Managing Director Manabu Boike
・Miki Mori, Chairman of Aeon 1% Club Public Interest Incorporated Foundation

(4)Contents:
[Opening Ceremony] 10:00-10:30 Greetings from the organizer, opening declaration [Activities] 10:40-10:50 Commemorative photo, 10:50-11:20 Planting sweet potato seedlings, 11:30-12:00 Dent corn sowing, Tsubonuma Farm exploration tour
*In case of light rain, we will wear rain gear and carry out the event.



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