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Home » AppBank Co., Ltd. AppBank launches “AB Shopping”, a TV/Internet-linked mail order video channel by “Max Murai”

AppBank Co., Ltd. AppBank launches “AB Shopping”, a TV/Internet-linked mail order video channel by “Max Murai”

AppBank Co., Ltd.
AppBank launches “AB Shopping”, a TV/Internet-linked mail order video channel by “Max Murai”
AppBank Co., Ltd. (Shinjuku-ku, Tokyo, CEO: Mitsumi Shiraishi), a company that “supports everyone’s passions,” opened a mail-order video channel “AB Shopping” on YouTube on May 15th, produced by “Max Murai.” Ta.
*AB Shopping:
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Background of establishment
Up until now, mail-order programs have mainly been broadcast on TV broadcasting slots, and there has been little linkage with the Internet, so to speak, TV and the Internet have been separated, making it difficult to appeal to new customer groups. did.
AppBank is being expanded nationwide by PLANA Co., Ltd. (Fukuoka City, Fukuoka Prefecture, CEO: Masahiro Miyoshi), with whom we have formed a capital and business alliance, while leveraging the know-how we have cultivated over the years in planning, producing, and distributing videos on the Internet. By incorporating new TV shopping video know-how and broadcasting networks, and developing a new type of mail order video that links TV and the Internet, we will develop a new customer base for mail order programs.
1. Using the Internet video know-how that AppBank has cultivated over many years, we plan and produce content that appeals to people in their 20s to 40s, and simultaneously deploy it on various SNS, mainly YouTube.
2. Collaboration with TV shopping programs by utilizing PLANA Co., Ltd.’s TV shopping program production know-how and network with local TV stations nationwide.
3. Discovering and introducing attractive products such as local products. * Collaboration with leading local suppliers such as Sanchoku Co., Ltd. (Chuo-ku, Tokyo, CEO: Hiroyuki Oda).
the next deployment
In the future, we aim to distribute 365 items per year, one product per day per year. We plan to create videos with various creators in addition to Max Murai himself.
Apply for listing on AB Shopping mail order video
If you would like to apply for product sales on AB Shopping, please contact us below.
-Main performers-
Max Murai
[Image 2:×400.jpg] In 2008, we opened AppBank, a media specializing in smartphone app introductions. He has appeared on many TV shows as an app expert. Since 2013, he has been active in game commentary videos. The YouTube channel has been viewed over 2 billion times and has approximately 1.5 million subscribers.
Spring Mao
[Image 3:×400.jpg] An office worker who lives with a miniature schnauzer.
My hobby is watching dramas and movies on subscription. Hometown tax payment. Preparing food.
[Image 4:×400.jpg] She is an energetic older sister who is active as an MC for offline event game shows and provides game commentary on YouTube’s “Shirokuro Channel.” The channel has over 130,000 subscribers.
Momo Tsukino
[Image 5:×400.jpg] I usually work as a talent and model! My hobbies are drawing and playing poker! Photo “FULLMOON” will be released from 1st Wani Books in 2024! I’m uploading the behind-the-scenes footage of the shooting to YouTube ������
[Image 6:×400.jpg] Representative director of Buiere Co., Ltd. She is involved in a wide range of activities, including managing the VTuber discovery and support media “Vuere”, supporting Max Murai Channel behind the scenes, and running a YouTube channel introducing beauty and underwear.
More details about this release: