[Fuji Boeki] No tools required! The easy-to-assemble “EZBO wire lock series” has sold over 50,000 units.
*View in browser* *Fuji Trading Co., Ltd.*
Press release: May 15, 2024
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No tools required! The easy-to-assemble “EZBO wire lock series” has sold over 50,000 units.
*A total of 7 types including open racks and desks that can be completed just by plugging them in*
Fuji Boeki Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka Prefecture, Representative Director: Tasaka), which wholesales furniture and interior goods.
Ryosuke is pleased to announce that the cumulative sales of the “EZBO Wire Lock System” have exceeded 50,000 units. The series includes basic, easy-to-use furniture such as open racks and desks, and can be assembled by simply plugging in the wires. It is also easy to dismantle, making it a convenient item when moving. This product is sold on the Internet and at furniture stores and home centers nationwide.
wire lock system
*The reason why it is loved is that it is easy to assemble without any tools* No. 1 selling wire lock series “Wire rack 3 tier 60 width MBR” “EZBO” has been loved for a long time since its release in 2019 as a furniture series that can be assembled without using tools. Since there is no need to assemble it, you can start using it without sacrificing the excitement of purchasing it, and the overall satisfaction is high.
Following the “Slide Lock” and “Push Lock”, the “Wire Lock Series” was born in 2022 and is designed to simply insert a wire into a hole in a wooden board. This is a new system that has been updated from the previous series to make it easier to dismantle, making it even more convenient when moving.
The e-commerce market in the furniture industry has been expanding in recent years, and the e-commerce rate will remain at a high level of 29% in 2022 (*1).
The number of people purchasing furniture online is increasing due to the ability to compare many pieces of furniture and the spread of AR services, but customer reviews often mention that it was difficult to assemble. In the future, it is expected that not only design and price, but also the assembly process will become important criteria when making purchases.
No. 1 selling wire lock series “Wire rack 3 tier 60 width MBR” *1 Source: Ministry of Economy, Trade and Industry
“FY2020 Digital Transaction Environment Improvement Project (Market Research on Electronic Commerce)” (August 31, 2023)
* “Wire Lock Series” product lineup *
Top left: Wire desk Top right: Wire table Bottom left: Display rack Bottom right: Wire rack 3 tiers 60 width
Wire rack 2.3.4.5 tiers 40 width MBR
* Wire rack width 40 width *
【price】
2 tiers 3,850 yen/3 tiers 5,500 yen/4 tiers 7,700 yen/5 tiers 9,350 yen 【size】
Common: width 42cm x depth 31cm
Height: 2 tiers 38.7cm/3 tiers 71.2cm/4 tiers 103.9cm/5 tiers 136.5cm [JAN]
4953980775382/4953980775405/4953980775429/4953980775443/4953980775481/4953980775504/4953980775528/4953980775580/4953980775 603/4953980775627
Wire rack 2.3.4.5 tiers 40 width OAK
* Wire rack width 60 width *
【price】
2 tiers 4,950 yen/3 tiers 6,600 yen/4 tiers 8,800 yen/5 tiers 10,450 yen 【size】
Common: width 62cm x depth 31cm
Height: 2 tiers 38.7cm/3 tiers 71.2cm/4 tiers 103.9cm/5 tiers 136.5cm [JAN]
4953980775399/4953980775412/4953980775436/4953980775450/4953980775498/4953980775511/4953980775535/4953980775597/4953980775 610/4953980775634
display rack NA
*Display rack*
[Price] 27,500 yen
[Size] Width 118.4cm x Height 117.5cm x Thickness 40.4cm
[JAN]4953980514141/4953980514158
wire desk MBR
*Wire Desk*
[Price] 22,000 yen
[Size] Width 122cm x Height 136cm x Thickness 62cm
[JAN]4953980514127/4953980514134
wire desk OAK NA
*Wire Desk*
[Price] 8,250 yen
[Size] Width 80cm x Height 72cm x Thickness 42cm
[JAN]4953980718648/4953980718655
Single sleeve desk MBR
*One sleeve desk*
[Price] 17,600 yen
[Size] Width 122cm x Height 137cm x Thickness 56.5cm
[JAN]4953980718723/4953980718730
wire table OAK NA
*Wire table*
[Price] 7,150 yen
[Size] Width 80cm x Height 40cm x Thickness 42cm
[JAN]4953980718662/4953980718679
TV rack GY
*TV rack*
[Price] 8,250 yen
[Size] Width 61cm x Height 38.7cm x Thickness 31cm
[JAN]4953980775689/4953980775696/4953980775702
*New system “Twist Lock Series” is also on sale*
twist lock system
In January 2024, a new “Twist Lock Series” was born. As the name suggests, the support is inserted into the wooden board by twisting it, making it possible to use thicker supports and improving stability. The Twist Lock series, which has a wider range of designs, is available in five types, including display racks and TV stands, and is now on sale online and at furniture stores and home centers nationwide.
Twist lock S type display rack 3 tiers OAK
Twist lock kitchen cart OAK NA
https://www.youtube.com/watch?v=wYV19zLHEUE
EZBO introduction video
Fuji Boeki Co., Ltd. Company Profile
We are a company that imports furniture and interior goods from around the world and wholesales them to retail stores nationwide.
Since our founding, we have focused not only on imports, but also on planning and developing products that meet the needs of the times, in order to support the “rich lives of consumers.”
Company name: Fuji Trading Co., Ltd.
Location: 64-36 Oaza Anze, Wakamatsu-ku, Kitakyushu-shi, Fukuoka (head office) Established: August 1964
Representative Director: Ryosuke Tasaka
Business details: Import and wholesale of furniture, miscellaneous goods, etc. URL: https://www.fujiboeki.jp/
Contact: https://www.fujiboeki.jp/contact/
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