T&G
TRUNK (HOTEL) has entered into a business partnership with the famous restaurant “Sushi Saito”
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Take and Give Needs Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Kenji Iwase, hereinafter referred to as T&G), a major wedding company, is a group company, TRUNK Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, President and Representative Director: Yoshitaka Nojiri, hereinafter referred to as TRUNK). We are pleased to announce that we have entered into a business partnership with Sushi Saito (owner: Takashi Saito).
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“Sushi Saito” has been awarded three stars in the Michelin Guide Tokyo for 10 consecutive years, from the 2010 edition to the 2019 edition. Currently, it is no longer eligible as it is a membership system that does not allow general reservations, but it continues to be widely recognized as “Japan’s most difficult-to-book sushi restaurant,” gaining support from both inside and outside of Japan.
The purpose of this business alliance is to widely offer sushi, Japan’s proud food culture, as one of the unique added values of the TRUNK brand both domestically and internationally. In order to realize TRUNK’s vision of “becoming a leading company in the hotel industry and increasing the value of Japan’s tourism,” we are working in collaboration with Takashi Saito, a top runner in the industry, to create a culture that connects the hospitality industry to a new generation. We aim to create value.
Since its opening in 2017, TRUNK(HOTEL) has gained recognition both domestically and internationally by many guests, and from 2027 to 2028, TRUNK(HOTEL) SAPPORO, TRUNK(HOTEL) DOGENZAKA, TRUNK(HOTEL) KOBE (all names are tentative) is scheduled to open. Aiming to become Japan’s leading hotel brand, we aim to create a destination where you can enjoy an unprecedented high-end and authentic food experience, including production at sushi auberges, city and resort hotels. In collaboration with Mr. Saito, we have been involved in the opening of “Sushi Saito” in newly opened hotels in Japan and overseas, planning of restaurant formats other than sushi, MICE and weddings, joint development of in-room dining menus, and TRUNK. We aim to improve the value of the food and beverage departments of TRUNK’s hotels, with a view to human resource development such as technical training support for (HOTEL) chefs and the recruitment of craftsmen. Main initiatives in the TRUNK x Sushi Saito collaboration (planned) ・Opening “Sushi Saito” at TRUNK (HOTEL), which is planned to be opened in Japan and overseas
・Joint development of MICE (corporate events), weddings, and in-room dining menus at managed hotels
・Joint research to develop new products using taste AI and robotics ・Planning and development of completely new accommodation facilities such as auberges and hotel condominiums based on the concept of relationship with sushi culture
・Planning and development of new food and beverage formats other than sushi ・Strengthen recruitment and implement education model at TRUNK Co., Ltd. ・Building and optimizing new purchasing routes through collaboration Hotels planned for collaboration
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Comment from Sushi Saito owner Takashi Saito
The biggest reason for this partnership was that we sympathized with TRUNK and the T&G Group’s philosophy of enriching society by transforming the hospitality industry. This is my first time entering the hotel industry, but I hope that this challenge will lead to the development of Japan’s proud food culture, including sushi. I am confident that by co-creating with President Nojiri, who is the same age as me, I will be able to make an impact on the world.
Comment from Yoshitaka Nojiri, Representative Director of TRUNK Co., Ltd. The industry is facing a variety of challenges, including a shortage of human resources for hotels and restaurants, sustainable food supplies both domestically and internationally, and operations at global standards. We hope that this initiative will provide a new solution to these problems and create innovation in the hospitality industry from the food and beverage sector as well.
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■Profile of “Sushi Saito” owner Takashi Saito
Born in Chiba Prefecture in 1972. After graduating from high school, he trained at a famous sushi restaurant in Ginza and joined Sushi Kanesaka. In 2004, he was put in charge of Sushi Kanesaka Akasaka branch, which was renamed Sushi Saito in 2007. This famous restaurant first received a star in the Michelin Guide Tokyo in 2008, and has received three stars for 10 consecutive years since 2010.
■What is TRUNK(HOTEL)?
As a boutique hotel brand originating from Japan, in May 2017, we launched the “Socializing” initiative, which aims to “encourage each person to live life in their own way, effortlessly, and with a social purpose in their daily lifestyle.” Opened in Jingumae, Shibuya Ward with the concept of In 2019, we opened TRUNK(HOUSE), an exclusive lodging facility in Kagurazaka that is a renovated former geisha training hall. In September 2023, we will open TRUNK(HOTEL) YOYOGI PARK in Tomigaya, Shibuya-ku. We aim to create hotels with different concepts for each location, providing a one-of-a-kind luxury accommodation experience.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000214.000012799.html