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Home » “JEWELS OF THE NEW WORLD” by Vina Concha y Toro: Choose wine like choosing a jewel.

“JEWELS OF THE NEW WORLD” by Vina Concha y Toro: Choose wine like choosing a jewel.

Nippon Liquor Co., Ltd.
“JEWELS OF THE NEW WORLD” by Vina Concha y Toro: Choose wine like choosing a jewel.
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The Chilean wine “Concha y Toro” handled by Nippon Liquor Co., Ltd. (Headquarters: Tokyo, President and CEO: Tomiaki Saito) will be released on March 19, 2024 (Tuesday) as the company’s new fine wine concept, “Jewels”. We held an event titled “Of the New World.”
[Image 1: https://prtimes.jp/i/93417/22/resize/d93417-22-1add38f19a23d14baef8-0.jpg&s3=93417-22-4b2e78b435d0fb6ed35548b8b0acb205-3720×1659.jpg] Concha y Toro is Latin America’s largest* wine producer, headquartered in the Maipo Valley, Chile. ‘Jewels of the New World’ is a new concept that will define the future of the company’s fine wine strategy in Asia and the Middle East, with Concha y Toro offering the finest wines from Chile, Argentina and California. By pairing fine wines selected from the terroir with precious gemstones from the Americas and Asia, we propose a new experience in which you can choose wine as you would choose a jewel. Both wine and gemstones are natural wonders created by unique local conditions, and the deep meaning behind each stone is tied to the essence of each wine. In Japan, a special collaboration project wine between Château Mercian and Concha y Toro is also included in the lineup. At the hands-on presentation held in Tokyo on March 19, 2024, in addition to Chile’s “Amelia”, “Carmín de Peumo”, “Terunho”, and Argentina’s “Trivento Eolo”, Japan’s oldest winery Château Mercian Iwade Koshu Amicis, created through a collaborative project between Château Mercian and Concha y Toro, was unveiled to Japan’s major industry partners and the media, and guests were treated to precious jewels. I was invited to a glittering world.
[Image 2: https://prtimes.jp/i/93417/22/resize/d93417-22-211d5ac92d55e6ce0cd1-0.jpg&s3=93417-22-8daed71197595befa7a8199f5abf7e25-3629×2415.jpg]
[Image 3: https://prtimes.jp/i/93417/22/resize/d93417-22-711801d2d8506713a4c0-0.jpg&s3=93417-22-503c2487855510e5babb8e6df6bea7fa-3024×2012.jpg] Wine and Jewelry Pairing Concha y Toro’s winemaker Isabel Mitarakis and Asia Pacific and Middle East region director Guy Nassi tell multi-sensory stories about their respective jewels and wines. Paired with dishes inspired by the Jewels and Wine concept. The pairings between each wine brand and jewelry are as follows.
[Image 4: https://prtimes.jp/i/93417/22/resize/d93417-22-a9a42f27e155c62750f2-3.jpg&s3=93417-22-93918060597c4fff4ee0a30fe34a8073-2356×1245.jpg] Guy Naschy commented: “Jewels of the New World is a medium- to long-term program that will be rolled out in Asia and the Middle East.With this new approach of “choosing wine as you would a jewel,” we hope to introduce fine wines from the New World. I look forward to sharing the wonders and diversity that it has with as many people as possible.”Let’s unlock the jewel box called the new world. The original charm of a stone increases only when it is seen and touched by people. Get inspired by your favorite jewelry or keywords and choose the wine that will decorate your table today. *INTELVID-Chile 2023========================================= Nippon Liquor Co., Ltd. Since our establishment in 1963, we have been a pioneer in the industry in introducing the world’s finest wines to Japanese wine drinkers. With the philosophy of delivering brands that are highly rated by luxury hotels, restaurants, and wine shops around the world and loved by many customers, we carefully select “top brands from the world’s famous brewing regions” with a focus on quality. We import and sell. Based on our corporate philosophy of “Fine wine from around the world,” we introduce products that are highly distinctive and popular, and provide valuable products to everyone.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000022.000093417.html



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