[Yaei Jidosha Co., Ltd. (Yasaka Group Headquarters)] We cooperated in the creation of the flyer for the Kyoto Certification “Junior High and High School Student Level 3 Challenge Project”
*View in browser* *Yaei Automobile Co., Ltd. (Yasaka Group Headquarters)*
Press release: May 16, 2024
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We cooperated in the creation of a flyer for the Kyoto Proficiency Certification “Junior High and High School Level 3 Challenge Project” *Different from previous styles, this is a humorous flyer featuring characters related to Kyoto Certification. *
Yasaka Jidosha Co., Ltd. (Yasaka Group Headquarters, hereinafter referred to as Yasaka Jidosha) and Yasaka Kanko Bus Co., Ltd. (hereinafter referred to as Yasaka Kanko Bus) are conducting the 24th Kyoto Tourism Culture Certification Examination (Normal: Kyoto Certification, hereinafter referred to as the same). We would like to inform you that we have cooperated in the creation of flyers for the “Junior High and High School Grade 3 Challenge Project” from the planning stage.
24th “Kyoto Certification Junior and Senior High School Student Level 3 Challenge Project” flyer Photo front row from left: Kansai Electric Power Transmission and Distribution “Okurin”, Kyoto Tower
Mascot character “Tawawa-chan”, Daimaru Kyoto store “Detchy-kun” This flyer for the “Kyoto Certification Junior and Senior High School Students Challenge Project” was created for the first time in a movement led by our project team and with the cooperation of companies connected to the Kyoto Certification to materialize the efforts of the “Kyoto Certification 20th Anniversary.” Thing.
Background of flyer creation
Regarding the “Kyoto Proficiency Test Level 3 Challenge Project for Junior High and High School Students,” Yaei Motors has been donating 1,000 reference books for the Kyoto Proficiency Test every year since 2015 in order to support junior high and high school students learning about Kyoto. doing.
This flyer was created to mark the 20th anniversary of the Kyoto Certification Certification in 2023.* “Is it possible for companies related to the Kyoto Certification to cooperate and do something new and interesting?”*
It originates from this idea. We hope to create an opportunity for a wider range of junior high and high school students to become interested in the Kyoto Certification Test from a new perspective. I consulted with “Detchy-kun” (Daimaru Kyoto store), who was with me at the G-1 Grand Prix award ceremony, and came up with a plan for a flyer featuring popular characters representing Kyoto.
Similarly, “Kyoto Proficiency Test”
I would like to say a word to “Okurin” (Kansai Electric Power Transmission and Distribution), who was with me at the award ceremony of “G-1 Grand Prix”, and “Tawawa-chan” (Keihan Hotels & Resorts), who also appeared on the Kyoto Test. , with their cooperation, we materialized the planning concept. This co-starring project was made possible by having each character appear, and by adding the Yasaka sightseeing bus guide, who will also be with us at the “Kyoto Certification G-1 Grand Prix” award ceremony.
Photo shoot on the day
The shooting took place at the Kyoto Chamber of Commerce and Industry conference room in the Kyoto Economic Center, which is the actual venue for the July exam (as of 2024, the Kyoto Proficiency Test is held twice in July and December). In order to take pictures of characters related to the Kyoto Test taking the exam, we received full cooperation from the Kyoto Chamber of Commerce and Industry Membership Department Testing Business Division (Kyoto Testing Office), including the entrance ticket, test question booklet, and bulletin board at the test venue. The exam was realistically recreated and filmed. It can’t be helped that all of them are regular test takers, but they all forgot that they were filming and started solving the test questions seriously, which was tough, but I think I was able to convey the atmosphere of the test venue. Is it not?
“Tawawa-chan” confirming the test summary Photo: Yaei Motors Official SNS (Instagram/Facebook)
“Detchy-kun” listening to the notes on the exam Photo: Yaei Motors Official SNS (Instagram/Facebook)
“Yasaka Sightseeing Bus Guide,” “Tawawa-chan,” and “Detchy-kun” take on the Kyoto test
Photography: Yaei Motors official SNS (Instagram/Facebook)
About the relationships between the characters of each company that appear and their movements so far
At the time of this poster shooting, Yaei Motors’ project team proposed a specific plan for operating a “Kyoto Certification 20th Anniversary Special Edition Vehicle” whose body would be wrapped with characters related to the Kyoto Certification Certification, and discussions were held regarding vehicle design, etc. I did. The Kyoto National Museum was originally a “dream concept” of the participating members.
The addition of “Torarin” to the ranks of the official character and PR ambassador was made possible thanks to the enthusiasm and efforts of everyone involved. On October 26, 2023, a departure ceremony was held at Heian Shrine for the “Kyoto Certification 20th Anniversary Special Edition Vehicle”, which began operation.
On March 17, 2024, the “Kyoto Certification 20th Anniversary Special Edition Vehicle” and “Torarin”, “Tawawa-chan”, and “Detchy-kun” will meet together for the first time at the Kyoto National Museum, with Yasaka Sightseeing Bus Guide acting as host. Special events * “What is the Kyoto Proficiency Test?” *
was held, providing an opportunity for many people to deepen their understanding of the Kyoto Proficiency Test.
The mascot characters gathered at the Kyoto National Museum for “What is the Kyoto Proficiency Test?” (From left: Yasaka Sightseeing Bus Guide, Kyoto Tower)
Mascot character “Tawawa-chan”, Kyoto National Museum “Torarin”, Daimaru Kyoto store “Detchy-kun”)
Photography: Yaei Motors official SNS (Instagram/Facebook)
We are all companies, facilities, and organizations with roots in Kyoto that have come together on the occasion of the 20th anniversary of the Kyoto Proficiency Test. I believe that it is a “compass” for the future. We will continue to communicate the appeal of the Kyoto Certification Test to many people through various initiatives.
Kyoto Tourism Culture Certification Test (R) (Kyoto Certification Test (R)) Sponsored by: Kyoto Chamber of Commerce and Industry
The Kyoto Tourism Culture Certification Test (R) (Kyoto Certification Test (R)) was established with the aim of promoting the rich history and culture of Kyoto, as well as improving the knowledge and hospitality skills of those involved in the tourism industry. We have celebrated our anniversary. Questions are asked from a wide range of perspectives related to all things Kyoto, such as Kyoto’s history, culture, shrines and temples, historic sites, festivals and events, Kyoto’s industries and customs such as crafts, as well as new news in Kyoto. We welcome people of all ages and genders from all over the world to take the exam. Thanks to your support, approximately 7,000 people take the test each year, and the total number of examinees exceeds approximately 150,000. We will continue to carry out this event in order to help Kyoto further develop as a cultural and tourist city.
Yasaka Kanko Bus Co., Ltd. Company Profile
In 1953, at the dawn of sightseeing buses, we began our sightseeing bus business as the Yaei Motors Sightseeing Bus Division, and in 1957 we were established as Yasaka Sightseeing Bus. Currently, it is one of the nation’s leading tour bus operators, with approximately 130 buses in the Kansai region, centered on Kyoto and Osaka, and Tokyo Yasaka Kanko Bus Co., Ltd., which owns approximately 130 buses in the Tokyo metropolitan area. We are also actively working on the Kyoto Certification Test, and have recently won the Kyoto Certification G-1 Grand Prix in 2020 and 2021, and won 2nd place in 2023.
Yaei Automobile Co., Ltd. Company Profile
A major local hire taxi operator (currently known as “Yasaka Hire” and “Yasaka Taxi”) that was the first to run hire cars in Kyoto during the Taisho era. Since its founding, the company’s philosophy has been to “contribute to the local community through the passenger transportation business,” and currently, as the “Yasaka Group Headquarters,” which is comprised of 16 companies in seven industries, the company is expanding its business in the Kansai and Tokyo metropolitan areas, with a focus on Kyoto. Masu. As a local tourism operator in Kyoto, we have positioned the Kyoto Certification Test as a “compass for learning about Kyoto” and have actively encouraged them to take the test since the beginning, in order to “produce
high-quality tourist crew members.”
He won first place in the Kyoto Certification G-1 Grand Prix in 2018 and 2022. We have also supported the “Kyoto Certification Level 3 Challenge Project for Junior and Senior High School Students (Implemented by the Kyoto City Board of Education)” every year since 2015 (donation of related books), which is a support project for junior high and high school students who will be responsible for the inheritance of traditional culture in Kyoto in the future. We are doing
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