BOC Japan
At Ebisu Station, you can buy the extremely popular Taiwanese castella, which is made using high-quality Japanese ingredients and has a “fluffy” texture that is made using the same authentic manufacturing method.
“Ginza Tairaktan Gao” will be open for an event inside the west exit ticket gate of “JR Ebisu Station” from May 14th to May 26th, 2024. ……
Taiwanese castella specialty store “Tairak Tangao”, operated by BOC Japan LLC (Headquarters: Chiyoda-ku, Tokyo, Representative: Tomohiko Komatsu), which develops Taiwanese food store franchises, will open from May 14, 2024 to 2024. Until May 26, 2020, we will be holding a limited-time event store inside the west exit ticket gate of Ebisu Station on the JR Yamanote Line and Shonan-Shinjuku Line.
[Image 1: https://prtimes.jp/i/43435/199/resize/d43435-199-c382b806a55bd9606c8b-0.jpg&s3=43435-199-007097ec18f9d880dd0368c26bba39c5-600×370.jpg] On March 12, 2021, amidst the coronavirus pandemic, Tairak Tangao opened at Tokyu Plaza Ginza. On the first day, there was a huge line that went all the way to Tokyo Metro Ginza Station, and it became a hot topic for the first time in a while. Since Tokyu Plaza Ginza store opened, we have received a lot of support from our customers, and the number of repeat customers is only increasing. It has been aired on Nippon Television’s “ZIP”, “Hirunandesu”, “130 Million SHOW Channel”, Fuji Television’s “Mezamashi TV”, BS Asahi’s “Teiban Times”, and has been featured in Yomiuri Shimbun, Sankei Shimbun, women’s magazine “GINGER”, ” Hanako” was featured in many media outlets, including being featured in travel guidebooks.
At this store, we will be offering 3 types of half and half types, including the popular Taiwanese castella plain, which uses Taiwanese manufacturing methods to recreate the local taste and texture, as well as the featured products, burnt butter vanilla sugar, cheese, and Earl Grey. We will sell sets, single-serve cut castella, etc.
■Popular Taiwanese castella with long lines
[Image 2: https://prtimes.jp/i/43435/199/resize/d43435-199-bcbf6f42227225abff9d-1.png&s3=43435-199-9946fb10962de2e0f31586e010e3c9d3-364×234.png ]
“Taira Egg Kao” opened in Tokyu Plaza Ginza in March 2021, and currently has five permanent stores, as well as opening stores at many events such as in department stores and station premises across the country. When the first store opened at Tokyu Plaza Ginza, the taste and the way the large, fluffy castella cakes were carefully cut into pieces attracted attention, and despite the state of emergency being declared due to the coronavirus pandemic, the store continues to run all the way to Tokyo Metro Ginza Station. There was a huge line. We have also received a great response, setting sales records at special events held at commercial facilities. ■Made using Taiwanese
manufacturing method, with a “fluffy” texture that keeps customers coming back for more.
Taiwanese castella is a home-style sweet that has been popular in Taiwan for a long time, and is also called “sien kaodanggao”, which means a cake baked on the spot. Cut into large pieces, their fluffy texture and slight sweetness make them perfect not only for snacks but also for breakfast. The Taiwanese castella from “Taile Egg” uses plenty of fresh egg yolks, milk, and carefully selected flour, and is mixed with a foamy meringue made from egg whites to create a slow-baked soufflé-like “fluffy” cake. It is characterized by its texture. The combination of the moist castella dough and the flavor of eggs and milk will fill your mouth with a happy taste. Despite its large size, it has a melt-in-your-mouth texture that makes you keep eating it, and once you try it, many people become repeat customers. For product development, professional staff trained locally in Taiwan came to Japan to create a truly authentic Taiwanese castella that faithfully reproduces the local flavor and texture by incorporating Taiwanese manufacturing methods. Made using an authentic manufacturing method and using high-quality Japanese ingredients, the finished product can be described as a high-quality Taiwanese castella. We want you to experience the feeling of traveling with Tai Le Eggo’s authentic Taiwanese castella.
Store opening overview
Store opening period: May 14, 2024 (Tuesday) – May 26, 2024 (Sunday) Location: Inside the west exit ticket gate of Ebisu Station on the JR Yamanote Line and Shonan-Shinjuku Line
Business hours: 10:00-21:00 (20:00 on Sundays and holidays)
*Same as the museum
Open every day during the exhibition period *Temporary closures may occur due to natural disasters, maintenance, etc.
Product lineup
■We have a selection of carefully selected flavors made with high-quality Japanese ingredients that can only be tasted in the premium castella series “Taile Egg Kao.” *Price includes tax Premium Plain (Regular 1,500 yen) Plain castella with a fluffy and smooth taste carefully baked in a special oven. It can be enjoyed by people of all ages.
[Image 3: https://prtimes.jp/i/43435/199/resize/d43435-199-e9c3f270dc1358d4b132-2.jpg&s3=43435-199-b0ffe3963e236f45043b8f720575157f-500×333.jpg] ■Half & Half Set This is a half & half set of premium plain and flavored castella.
[Image 5: https://prtimes.jp/i/43435/199/resize/d43435-199-26887255a97ff38ee653-3.jpg&s3=43435-199-7c21cd15ecf1932b3aa6bd1b5f71d5ed-1000×630.jpg] Premium Chocolate & Premium Plain (1,860 yen) This is a half and half set of chocolate and plain. Premium chocolate castella is made by kneading cacao powder into the dough and baking it, then decorating the surface with chocolate chips. This is an impressive dish where you can enjoy the rich sweetness and bitterness of chocolate amidst the aroma of cacao.
Premium Earl Gray & Premium Plain (1,770 yen) This is a half and half set of Earl Gray and plain. Premium Earl Gray Castella is a luxurious product that allows you to enjoy the rich earl gray scent by kneading flavored tea leaves flavored with bergamot, a citrus fruit from the Rutaceae family, into castella dough. Premium Burnt Butter Vanilla Sugar & Premium Plain (1,860 yen) This is a half and half set of burnt butter vanilla sugar and plain. Premium Burnt Butter Vanilla Sugar Castella is a classic premium plain cake with a concentrated butter flavor and garnished with burnt butter that has an impressive rich sweet aroma. You can enjoy the luxurious scent of vanilla sugar on the top.
■Premium Quarter Series In response to customer requests such as “It’s too big to eat by one person” and “I want to try different flavors,” we sell the Premium Quarter Series, which contains 1/4 of a different flavor in each box. doing.
Premium Quarter (1,980 yen) Plain/Cheese/Chocolate/Uji Matcha
[Image 5: https://prtimes.jp/i/43435/199/resize/d43435-199-26887255a97ff38ee653-3.jpg&s3=43435-199-7c21cd15ecf1932b3aa6bd1b5f71d5ed-1000×630.jpg] *Due to the event, the products sold may change.
Overview of the “Taile Egg” flagship store
Store name: Tairak Tangao Tokyu Plaza Ginza store
Address: Tokyu Plaza Ginza B2, 5-2-1 Ginza, Chuo-ku, Tokyo FTEL: 03-6822-6188 Homepage: https://www.taiwancastella.com/ Business hours: 11:00-22:00 *Last order 21:30 (Sales will end as soon as the planned number is reached)
[Image 6: https://prtimes.jp/i/43435/199/resize/d43435-199-ceecbdd08356a9b29122-5.jpg&s3=43435-199-ee916aa8469d442509c16628199567ca-378×255.jpg] *Currently, our stores and manufacturing bases are as follows. Tokyu Plaza Ginza store (main store): Manufacturing/Sales
Higashi-Oshima Castella Manufacturing Workshop: Manufacturing/Sales Company Profile
Company name: BOC Japan LLC Representative: Tomohiko Komatsu Location: The Royal Park Hotel Iconic Tokyo Shiodome 24, 1-6-3
Higashi-Shinbashi, Minato-ku, Tokyo FTEL: 03-6822-6160 Established: March 12, 2019 Business: Franchise Headquarters management, restaurant management
■Click here for mail order site
https://www.taiwancastella.shop/
■Click here for BtoB wholesale site
https://formosa.i13.bcart.jp/
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000199.000043435.html