Musee Platinum Co., Ltd.
All participants can become buyers! ? “Mirakuru Mall” has been born to help the Z generation realize what they “want now” at a great deal! Participatory EC site “miramo” pre-opening on May 30th (Thursday) ……
With 184 salons (*1) nationwide, Musee Platinum is the beauty hair removal salon with the highest sales, number of stores (*2), and ease of access (*3), and the number of salons that teenagers want to try. Chojudai Co., Ltd., which operates an experiential teen festival that makes things “I want to see and touch” come true, will jointly launch a new e-commerce site “miramo” targeting Generation Z on May 30th (Thursday). We will be pre-opening.
[Image 1: https://prtimes.jp/i/8905/497/resize/d8905-497-b8cd99db5494583ea52b-0.png&s3=8905-497-c94dd63c684a700a0bbc39481d2422be-1028×202.png ]
▶ “miramo”: https://miramo.jp/
Until now, Musee Platinum and Chojudai have been working together on a variety of initiatives, including providing content and events aimed at women in their teens to 20s, who are their main target. We have recently launched a new EC business project, and based on the insights of the target women that both parties have cultivated, we will create an unprecedented new EC together with Generation Z that is close to the feelings of teenagers and 20s. The site “miramo” will be pre-opened from today.
The concept of the new EC site “miramo” is “a dream shopping mall where girls of Generation Z can buy “the standard items they always use” and “that item that is trending on SNS” all at “mirakuru prices.” By applying the “miramo ticket” that can only be used by miramo members, including those who have registered as free members, you can purchase at a more economical “mirakuru price” than usual. Another major feature of “miramo” is that it selects products that reflect the real voices of Generation Z women, mainly popular influencers called “miramo ambassadors.” At this pre-opening, we have a lineup of 10 recommended color contact brands that six “miramo ambassadors” always use. From now on, at the live streaming “miramo Planning Conference” scheduled to be held monthly on miramo’s official SNS, we will hear from viewers about “what they want now” and “what they are concerned about”, and we will talk about what generation Z women We are planning to stock items that we really want.
In preparation for the grand opening scheduled for around autumn, “miramo” will not only expand its product categories and lineup, but will also expand its services with the aim of becoming an
unprecedented communication platform e-commerce site.
■ Examples of products we handle
[Image 2: https://prtimes.jp/i/8905/497/resize/d8905-497-6cae940af10f7cf4efa6-1.jpg&s3=8905-497-5b165585234d547a209e9409b5c1727c-248×248.jpg]
[Super Motekon Ultra One Day]
Manufacturer’s suggested retail price: 3,300 yen (tax included) miramo regular price: 3,190 yen (tax included)
Miramo ticket applicable price: 2,288 yen (tax included)
*Colored contacts are sold as a set of 2 boxes.
*The above price is for a set of 2 boxes.
■ About super teens
An experiential teens festival that makes what teens want to try, see, and touch come true.
The most popular event among teens, where teens from all genres such as models, YouTubers, TikTokers, artists, and athletes gather, and the performers and visitors work together to create a special day both online and offline. is. Focusing on events, we also operate a YouTube channel and web media, as well as planning and producing marketing and promotions specific to teenagers.
■ About beauty hair removal salon “Musee Platinum”
A salon-quality beauty hair removal salon that was established in 2003 with the desire to “help all women look beautiful.” With the support of many women, we currently have 184 stores (*1) nationwide. ▶About Musee Platinum: https://musee-pla.com/
(*1) As of the end of April 2024
(*2) According to Tokyo Shoko Research (as of July 2023 survey / beauty hair removal sales ratio of 50% or more is defined as a specialty store)
(*3) According to Tokyo Shoko Research (as of July 2023
survey/targeting major brands opening in Tokyo’s 23 wards, Nagoya City, and Osaka City)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000497.000008905.html