Eat Creator Co., Ltd.
CAFE & BAR B offers a menu that combines German and Japanese food cultures at a high level. Opening on Saturday, June 1st in Azabudai Hills “FREUDE by BMW”
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[Image 1: https://prtimes.jp/i/57219/94/resize/d57219-94-c04489d9ef5286fe73ed-0.jpg&s3=57219-94-6b0b56e2cdb3387c06b57888bb587b20-2000×1333.jpg] Eat Creator Co., Ltd. (Headquarters: Chuo-ku, Tokyo) is a food incubator that continues to work with various partners to create culture, content, and food culture that will lead to the future in the field of food and food hospitality.
BM W Co., Ltd. will open the brand store “FREUDE” on June 1st (Saturday) with the aim of creating “FREUDE = Joy” and becoming a place that provides opportunities to energize your future life. In order to realize the common philosophy of both brands, “Creation of New Value,” “CAFE & BAR B” proposes a new style of cuisine that fuses German tradition and Japanese ingredients. On the same day, “Cafe & Barbie” will open on the 1st floor of the BMW brand store “FREUDE by BMW” in Azabudai Hills.
By combining Eat Creator Co., Ltd.’s food culture creation know-how with the sophisticated brand experience of FREUDE by BMW, we will create new lifestyle proposals and food culture experiences through the synergy of mutual values.
In a plaza-like space that creates a social space and community for sophisticated adults, the German philosophy of valuing time-honoured traditions such as world-class industry, culture and art will be rebuilt with craftsmanship and quality unique to Japan. We offer a menu of food and drinks.
This is a cafe and bar that can be used for a wide range of occasions, such as lunch and cafe, as well as dinner and bar.
lunch time
Inspired by traditional German menus, we offer lunch menus that bring out the flavors of ingredients sourced from Japan’s regions and producers to energize you for the day.
We offer a wide variety of dishes, including hearty foods made with Toyonishi beef, Daisen chicken, Kyoto Kujo green onions, and Awajishima pasta selected by the chef himself, as well as fruit juices made with fresh fruits.
[Image 2: https://prtimes.jp/i/57219/94/resize/d57219-94-a99ba56c31daa86338b4-1.jpg&s3=57219-94-97f709ae8dc60c73365c7ba04b71f9e9-2000×1333.jpg] German-style original Reuben sandwich
The classic “Reuben Sandwich” often found in German delis has a perfect combination of slowly stewed pastrami beef, sour sauerkraut, and cheddar cheese. What’s more, the rich flavor of the special Reuben sauce goes perfectly with all the ingredients, making it so delicious that you’ll want to eat it again and again.
[Image 3: https://prtimes.jp/i/57219/94/resize/d57219-94-efa7d96e8c01c42c8f14-1.jpg&s3=57219-94-66947cc4b4f67af1f1e7847ce8bdb08e-2000×1333.jpg] Spätzle Japanese Black Beef Ragout Cream Sauce
“Spätzle” is a new type of fresh pasta originating from Germany. Paired with a luxurious ragu sauce made from Japanese black beef. This is a dish where you can enjoy the rich, fragrant sauce that goes well with homemade pasta and high-quality Japanese beef.
cafe time
[Image 4: https://prtimes.jp/i/57219/94/resize/d57219-94-3f4769e1891717fe3420-3.jpg&s3=57219-94-d8fa7d42c8c8b5a153388702d993f5a3-2000×1333.jpg] Foret Noir -Chocolate/Cherry-
Not only for those who live nearby, but also for those who use it during afternoon tea time or taking a break between work.
At cafe time, where you can enjoy a high-quality moment, we offer dishes such as “Foret Noir”, a sweet that originated in Germany, made into a roll cake that is popular in Japan, and a fragrant dish made with roasted apples, which are often used in traditional German desserts. Dessert crepes with caramel butter are available.
[Image 5: https://prtimes.jp/i/57219/94/resize/d57219-94-b88ba34de0afa2c14b37-3.jpg&s3=57219-94-c767c5bef99858e3ed66245c244386a4-2000×1333.jpg] Specialty coffee supervised by “Ogawa Coffee”
Also selected was Hisako Yoshikawa, chief barista at Ogawa Coffee in Kyoto, who won the JLAC (Japan Latte Art Championship) in 2013 and won the world championship at the WLAC (World Latte Art Championship), where she participated as a representative from Japan. Together with our specialty coffee, we will create the best moment for you. Bar dinner time
[Image 6: https://prtimes.jp/i/57219/94/resize/d57219-94-77ce6ec8b275167efe4f-5.jpg&s3=57219-94-cbb2abf5eba03bf081384853eb314b28-1920×1080.jpg] Bar time drinks are supervised by Sorato Nomura
Bar time drinks are supervised by Soto Nomura, owner and top bartender of the standing liquor shop “NOMURA SHOTEN” in Kuramae and the cocktail bar and studio “Quarter Room” in Setagaya Daita.
The standard cocktail menu combines fruit brandy, which has been popular in Germany for a long time, with Japanese liqueur to make the classic style taste even more complex. By combining flavors with a new approach, you can enjoy a cocktail that has been sublimated into an unprecedented cocktail.
Mocktails made with carefully selected coffee beans, supervised by barista Yoshikawa of Ogawa Coffee, are also on the menu.
[Image 7: https://prtimes.jp/i/57219/94/resize/d57219-94-c2f278deefab170780e8-5.jpg&s3=57219-94-7101b8a614f93bcc1052ffbb010b95dd-2000×1333.jpg] Domestic beef heart and mountain wasabi carpaccio
Recommended on the dinner menu is the “Domestic Beef Heart and Mountain Wasabi Carpaccio”, which is made by thinly slicing fresh domestic beef heart that has been carefully prepared, garnished with mountain wasabi and lemon, and has a faint scent of sesame oil. This dish is inspired by Germany, the birthplace of steak tartare, while incorporating the essence of Japan. In addition, you can choose from meat or fish for your main dish, such as “Rare Yellowtail Steak with Lemon Sauce”.
We also offer an original food menu that combines Japanese food culture, including sausages and German ham that go well with German-style beer.
store information
[Image 8: https://prtimes.jp/i/57219/94/resize/d57219-94-78eccfc0a5fb2f90869f-7.jpg&s3=57219-94-ebadef67ab1aae75387328c9e159164e-3000×1687.jpg] CAFE & BAR B
Address: Azabudai Hills Tower Plaza 1F, 1-3-1 Azabudai, Minato-ku, Tokyo Business hours: 11:00-22:00 (lunch time 11:00-14:00 / cafe time 14:00-17:00 / bar & dinner time 17:00-22:00)
Drinks: Available all day (including takeout)
*Bar cocktails/mocktails 17:00-22:00
Regular holidays: None (according to the facility)
Number of seats: 38 seats
Instagram: https://www.instagram.com/bmw_cafe_bar_b/
■About FREUDE by BMW
FREUDE by BMW is a BMW brand store based on the concept of “bringing the joy of driving into life.”
Inside the store, in addition to exhibiting globally rare and latest models for each theme, we will also convey the appeal of the brand through various brand experiences such as events and campaigns. Furthermore, in addition to selling apparel, which will be the first of its kind in Japan, there will also be a cafe/bar that fuses Japanese and German food culture. On the second floor, in addition to a special atelier where you can experience BMW craftsmanship, there is also a lounge area with interiors and art exhibits that match the BMW brand’s world view, a Japanese restaurant that requires reservations, and a brand store. Through services that can only be experienced at FREUDE by BMW, you can enjoy the world of diverse lifestyles expressed by BMW.
-Brand store “FREUDE by BMW” facility information-
Facility name: “FREUDE by BMW”
Address: 1-3-1 Azabudai, Minato-ku, Tokyo, Azabudai Hills Tower Plaza 1F/2F Business hours: 11:00 – 22:00
Opening date: Saturday, June 1, 2024
Website: https://www.bmw.com/ja/freude-by-bmw.html
■About Eat Creator Co., Ltd.
We are a food incubator that continues to take on the challenge of creating the next generation of food culture with unprecedented new approaches. Creating culture, content, and systems together with various partners in the field of food and food hospitality. To achieve this, our staff includes up-and-coming chefs who are active in various fields, and we invest in and develop locations and businesses, and propose values.
In addition to the store development project “Nihonbashi
Kabutocho/Kayabacho Revitalization Project” with Heiwa Real Estate, the Japan Food Research Institute, a platform established with Tokyu Land Corporation to take on the challenge of creating a new food culture for the next generation, and chefs. We have a wide range of examples and achievements, such as “Social Kitchen TORANOMON,” which seamlessly connects communities and companies and organizations to create new value and creations for society.
-Company Profile-
Company name: Eat Creator Co., Ltd.
Established: January 2019
Representative: Representative Director Satoshi Nagasa
Location: Kabutocho 7th Heiwa Building 1F, 6-7 Kabutocho, Chuo-ku, Tokyo Capital: 100 million yen
Business content: Planning, development, and operation of restaurant businesses, research and development, and incubation, and operations related to improving food literacy.
Official website: https://www.ec-corp.jp/
More details about this release:
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