Japan Functional Cosmetics Research Institute Co., Ltd.
[Event Report] Zutti Mattia, supervised by Cathy Doll collaboration cosmetics, will be on stage! A new color trio eyeshadow palette presentation will be held to achieve “intoxicating, moisturized and glossy eyes”
Held a new color lame eyeshadow presentation for Cathy doll inspired by the scene of toasting with champagne.
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The Thai cosmetics brand “Cathy Doll” developed by Japan Functional Cosmetic Research Institute Co., Ltd. (https://www.cosmelabo.shop/) will be available in stores nationwide from Friday, June 14, 2024. Quijote will hold a presentation event for the new product “Sheer Around Trio Eyeshadow Palette #07 Champagne Vibes” supervised by Zutti Mattia, which will be on sale for a limited time at Rakuten Market (official authorized shop: Citrus Market) on May 27, 2024. It was held on Sunday (Monday).
Cathy Doll x Zutti Mattia collaboration eyeshadow palette
[Image 1: https://prtimes.jp/i/43421/115/resize/d43421-115-067217557e3400c64bee-0.jpg&s3=43421-115-75666bb1fb72bdbb3f478cacb6b8772a-1280×854.jpg] “Cathy Doll” is a Thai cosmetics product with the concept of “a girl who loved playing with dolls when she was little.”
Zutti Mattia, a popular influencer with a total of over 1.2 million followers* on social media and a huge following among both men and women for her professional-level makeup techniques and deep knowledge of cosmetics, has been appointed as Japan Ambassador. I am.
The long-awaited launch of the new collaboration cosmetics supervised by Zutti Mattia, “Sheer Around Trio Eyeshadow Palette #07 Champagne Vibes”, will be held on Monday, May 27, 2024. I did.
[Image 2: https://prtimes.jp/i/43421/115/resize/d43421-115-4327c34c7b1cd80b887d-0.jpg&s3=43421-115-f311003d296a7b325edeb4e508b7d7df-1280×853.jpg] Introducing an eyeshadow palette inspired by the scene of a champagne toast, with three sparkling colors that will give you an
intoxicatingly dewy, glossy look.
*As of May 2024
Cathy Doll x Zutti Mattia Eyeshadow Palette Presentation
“Cheers with champagne! The gorgeous venue was designed with the theme of “Bright and Sparkling Cosmetics,” and included a photo booth and touch-up corner, as well as a talk show with Zutti Mattia and a makeup demonstration.
[Image 3: https://prtimes.jp/i/43421/115/resize/d43421-115-896f1add329f904d1bd0-0.jpg&s3=43421-115-34f565871321d6a7da1681d248ebe764-1280×853.jpg] The floor is decorated with decorations that convey the brand and the worldview of new products, and visitors can try them out and take commemorative photos.
[Image 4: https://prtimes.jp/i/43421/115/resize/d43421-115-d04e112bd6b09edd7bf9-0.jpg&s3=43421-115-c2686e345a3e2208d8febe4175add854-1280×853.jpg] The presentation was a great success, with many media personnel and beauty-conscious influencers gathering.
[Image 5: https://prtimes.jp/i/43421/115/resize/d43421-115-e71ca57823b173fda806-0.jpg&s3=43421-115-f986836f3527f5d9906284b07cd140e7-1280×431.jpg] The new “Sheer Around Trio Eyeshadow Palette #07 Champagne Vibes” will be on sale for a limited time at Don Quijote and Rakuten Market (official authorized shop: Citrus Market)** nationwide from Friday, June 14, 2024. .
[Image 6: https://prtimes.jp/i/43421/115/resize/d43421-115-b65db52868667bb85efb-0.jpg&s3=43421-115-5b2f977354c8113c23a74ccf17112554-1280×853.jpg] **Online sales are scheduled to begin at 12:00 on the same day through Rakuten Market. Regarding the start of sales on the official mail order site, we will inform you later on the official SNS.
Talk show with Zutti Mattia
At the event, a talk show was held with Zutti Mattia, who supervised the new eyeshadow palette in collaboration with Cathy Doll. We introduced the behind-the-scenes stories of product development, the concept, and recommended points.
[Image 7: https://prtimes.jp/i/43421/115/resize/d43421-115-a51b85a58a75c6447a5a-0.jpg&s3=43421-115-7240fdf3a1ce47ed4320ad6e9f45e717-1280×854.jpg] She appeared in costumes made by a Thai stylist for this new visual, and the audience was captivated.
[Image 8: https://prtimes.jp/i/43421/115/resize/d43421-115-22e31dbbdef017604a25-0.jpg&s3=43421-115-332fadc3c92c77588b51b937ccc28c47-1280×1919.jpg] Zutti Mattia is extremely particular about glitter, and has repeatedly held rallies and prototypes with Cathy Doll to develop the Sheer Around Trio Eyeshadow Palette #07 Champagne Vibes, which is easy for anyone to use. I announced what I had done.
[Image 9: https://prtimes.jp/i/43421/115/resize/d43421-115-71bb2551594a8ef7f0ef-0.jpg&s3=43421-115-93247a14ee664c7746527c2643026670-1280×853.jpg] 【concept】
The palette is named “Champagne Vibes” based on the concept of “getting drunk on alcohol and yourself.” The three colors inside, in order from left to right: HIGH, TIPSY, and DRUNK, represent the stages of getting drunk, and they demonstrated how stylish and unique they were.
[Image 10: https://prtimes.jp/i/43421/115/resize/d43421-115-7aaa948b01102fff858c-0.jpg&s3=43421-115-ea435af3aa07b6dd4e626161aa05adca-1280×1280.jpg] 【Color】
● HIGH: Champagne beige that sparkles like champagne bubbles. The glitter of various colors shines like the bubbles of champagne, representing the most excited state when you start drinking alcohol. ● TIPSY: Rosé pink with a tipsy complexion and luster.
The pink color evokes the image of a happy state, with a slightly reddish tinge on the face due to being tipsy, creating attractive and beautiful eyes.
● DRUNK: A fantastic deep plum with a shimmering mysterious shine. It is packed with the passion of Zutti Mattia, who loves blue glitter, and you can enjoy the glitter changing depending on the angle of the light. A color that anyone can use, regardless of their personal color.
With its beautiful glitter and color, you can’t help but notice how cute it is from the venue! Some people say.
[Points/Recommended usage]
A beautiful color whether you use it as a single color or mix and match any of the three colors.
It is also recommended to use it as an extra to your regular eyeshadow. Even with everyday makeup, you can create a gorgeous finish by applying it above the black eyes or at the inner corners of the eyes.
On the day of the presentation, she applied makeup from the inner corners of her eyes to the crease, and the audience was overwhelmed by her radiant beauty.
【package】
The packaging is also inspired by champagne and includes a sparkling hologram. We are particular about the color of the logo, and every detail reflects the Zutti Mattia character.
[Including behind-the-scenes stories and direct interviews]
Visual footage and stills were shot in Thailand early in the morning for this new work. The local staff were also warm and told me that it was a fun time.
There is also an episode where Zutti Mattia directly negotiated the handling of the product when it was released at Don Quijote. I explained the appeal and particularity of the product myself and negotiated to have it placed in a nice location. The direct interview was also filmed, and it will be released on Zutti Mattia’s YouTube account on Monday, May 27, 2024 at 7:00 pm.
[Image 11: https://prtimes.jp/i/43421/115/resize/d43421-115-7a1fa6878b00e96deeb4-0.jpg&s3=43421-115-4ae5d693016c6ffe4b0a89a248ef10a7-1280×854.jpg] Lastly, Zutti talked about how she developed this product with the idea of creating something that Zutti loves, and because she loves makeup, she didn’t want it to be half-baked.
Even during development, she had been using samples in her daily makeup routine for several months, and people who saw them on social media got interested and said, “This glitter is cute,” and there were times when she started to look like an owase. “It was a lot of fun to tease everyone. Thank you for waiting, it’s finally on sale.” He sent a message, and the venue got very excited.
Makeup demonstration by Suisai Taniguchi
[Image 12: https://prtimes.jp/i/43421/115/resize/d43421-115-bfccabd6f1d60b7a8c5d-0.jpg&s3=43421-115-861dc2869959953701c1aa206091688c-1280×853.jpg] Next, hair and makeup artist Midori Taniguchi and model Rino Fushiya took to the stage and demonstrated Zutti’s recommended makeup using “Sheer Around Trio Eyeshadow Palette #07 Champagne Vibes.”
She taught me how to make your natural makeup look gorgeous with just a few extra steps.
[Makeup method]
1. Apply TIPSY from the center of the eye hole to the entire eye hole with your finger. When applied with your fingers, the color is outstanding. If you want to make it look more gorgeous, apply it 2-3 times.
2. Using a soft brush, draw HIGH from the inner corner of the lower eyelid to about one-third of the way, and spread it thinly over the entire eyelid, starting from the middle above the iris of the eyelid and toward the eyebrows. Applying glitter to the bottom of your eyebrows will give your eyelids a three-dimensional look.
3.Finally, use a slightly thick and firm brush to spread DRUNK from the inner corner of the upper eyelid to the outside of the eyelid to create a three-dimensional look. The key is to apply it lightly. It is designed to glow brightly when exposed to orange lighting, making it perfect for dinner or a date.
4. Mix the three colors with a highlight brush, blend it on your hand, and apply it gently under the cheekbones. It works not only as an eye shadow but also as a highlight. It shines beautifully even in the night scene.
*For cheeks, use Kathy Doll’s “Lip and Cheek Nude Matte Tint #05″. 5. Apply it to your décolletage to create a captivating makeup that releases pheromones.
No matter which colors you combine, the colors won’t fight with each other, so use all three colors to create a unified look.
Some people were impressed by the makeup method that they would want to use right away and the cuteness of the finish.
[Image 13: https://prtimes.jp/i/43421/115/resize/d43421-115-a5f1d660cbb1f793b17f-0.jpg&s3=43421-115-e0b45409bfe4b47fe2ee5db5500ffdf3-1280×854.jpg] At the end, Zutti appeared on stage again, and there was time for a photo shoot. The colors are mixed to make it look the most beautiful when you actually apply it, and I created it because I want everyone to feel that feeling of “I get excited when my makeup looks better than usual, and I think I’ve become prettier than usual.” commented. In Japan, there are many people who have low self-esteem, so I sent a message of encouragement, saying, “I want you to be as intoxicated as possible with yourself.”
The venue had a positive and fun atmosphere from beginning to end, and the event ended with great success.
[Image 14: https://prtimes.jp/i/43421/115/resize/d43421-115-3d19cc6babd8f28bc7cf-0.jpg&s3=43421-115-81743b701587dfd499265e095ee95cac-1280×1919.jpg] Product Summary
[Image 15: https://prtimes.jp/i/43421/115/resize/d43421-115-ac7f0557c1e4b7b2cb63-0.jpg&s3=43421-115-12c052bd1fc145762841808abe254189-1280×1280.jpg] Brand name: Cathy Doll
Product name: “Sheer Around Trio Eyeshadow Palette”
New color “07 Champagne Vibes”
Price: 1,100 yen (tax included)
From June 14, 2024 (Friday), it will be available for a limited time at Don Quijote and Rakuten Market (official authorized shop: Citrus Market) nationwide.
*Online sales are scheduled to begin at 12:00 on the same day via Rakuten Market. Regarding the start of sales on the official mail order site, we will inform you later on the official SNS.
Zutti Mattia Profile
[Image 16: https://prtimes.jp/i/43421/115/resize/d43421-115-1b78f73b5979373fb193-0.jpg&s3=43421-115-30a83dfc1e8e48467a6e364776da54ad-1280×1919.jpg] Makeup artist, model, influencer. After working as a beauty staff member at a foreign cosmetics manufacturer, she currently works as a freelancer. She calls herself a cutting-edge genderless person and uses social media to share her beauty that is unfettered by anything. ◼︎ Zutti Mattia
・Instagram (@zuttijapanese): https://www.instagram.com/zuttijapanese/ ・Twitter/X (@japanese_ken): https://twitter.com/japanese_ken?lang=ja ・TikTok (@zutti_tok): https://www.tiktok.com/@zutti_tok
・YouTube (@zuttimattia) https://www.youtube.com/channel/UCSj94-e9pRHaY_p2LaGiniQ What is Cathy Doll?
[Image 17: https://prtimes.jp/i/43421/115/resize/d43421-115-2b378327f4d5d352dadc-0.png&s3=43421-115-ecd1b090b45b68055b32a0f2756bb7dd-1280×285.png ]
Thai cosmetics based on the concept of “a girl who loved playing with dolls when she was little.” A cruelty-free brand that is not tested on animals. It is the main brand produced by KARMART, one of the largest listed cosmetics companies in Thailand, and is a national cosmetics brand that is loved by a wide range of people, young and old, and so many people in Thailand don’t know about it. There are many cosmetics that are number one in sales in Thailand, products that have been awarded the best cosmetics, and items that have achieved million sales! In addition, Cathy Doll has a development base in Korea in addition to Thailand, so they carry items that are influenced by Korean trends and will help you achieve the latest makeup look. We are present in 25 countries and are expanding our market worldwide. In 2023, we will appoint Thai artist “BOWKYLION” who has over 5 million social media followers*. Visuals that look like real dolls have become a hot topic. (*As of December 2023)
Zutti Mattia will be appointed as the first Japan Ambassador from December 2023. Under the theme of “Makeup is Power,” through Cathy Doll, we will deliver products and content that will help people of all ages, regardless of gender, become who they want to be, and deliver positive energy.
◼︎ Cathy Doll Japan Official
・Instagram (@cathydolljapan): https://www.instagram.com/cathydolljapan/ ・Twitter/X (@CathyDollJapan): https://twitter.com/CathyDollJapan About “Japan Functional Cosmetics Research Institute Co., Ltd.” ■ Company profile
Japan Functional Cosmetics Research Institute Co., Ltd.
5th floor, Higashishin Building, 1-7-12 Awaza, Nishi-ku, Osaka, Osaka Prefecture Representative Director: Sayo Hayashi
◼︎ Official mail order site “JF LABO COSME”: https://www.cosmelabo.shop/ ・Instagram (@jflabo_cosme): https://www.instagram.com/jflabo_cosme/ ・Twitter/X (@jflabo_cosme): https://twitter.com/jflabo_cosme At JF Labo Cosmetics, all overseas cosmetics are inspected in Japan. Everyone can purchase cosmetics with confidence.
■ Pioneer of Asian cosmetics such as Chinese and Thai cosmetics List of brands handled by “Japan Functional Cosmetics Research Institute Co., Ltd.”
frunflynn, SRICHAND, Cathy Doll, BabyBright, Beauty Cottage, SO GLAM, REUNROM, Beauty Buffet/Kailijumei Kairijumei), VCND, ZEESEA, etc. More details about this release:
https://prtimes.jp/main/html/rd/p/000000115.000043421.html