Aeon Co., Ltd.
3rd installment of “Topvalu Mottainai Fish Series”! Black sea bream released Don’t waste the fish you catch. Make low-use fish delicious and easy! ……
On June 12th (Wednesday) *1), Aeon discarded fish at approximately 450 Aeon, Aeon Style, and Max Valu stores *2) for reasons such as being too large to process or unintentionally caught. We will be releasing two “black sea bream” items as the third installment of the “Topvalu Mottainai Fish Series,” which is an easy-to-use “low-use fish” that can be eaten deliciously without wasting it.
[Image 1: https://prtimes.jp/i/7505/4384/resize/d7505-4384-6b13526da3cb3efdcb56-0.jpg&s3=7505-4384-88f607a10f583a28dfd0999888a6424e-3900×692.jpg] Most of the low-utilization fish are discarded without being commercialized because they cannot be caught in large quantities or because they are irregular in size and difficult to process. In April 2023, Aeon launched the “Topvalu Mottainai Fish Series,” which actively utilizes underutilized fish. The first offering is Japanese Medai, and the second offering includes fish species such as Redfish and Nagamenuke, which have been well-received by customers. In this third edition, we caught black sea bream, which eats cultivated seaweed and oysters, and used it as raw material.
Aeon set the “Aeon Group Food Waste Reduction Target” in 2017, and is working to reduce food waste and loss by introducing new technology and devising sales methods. Based on the concept of “Make waste delicious!”, we are accelerating product development efforts to reduce food waste and loss throughout the supply chain.
What TOPVALU wants to deliver is discoveries that will make you say, “I found this!”, “This looks delicious!”, and “What kind of product will I come up with next?” as well as the excitement and anticipation of what comes next. Aeon will continue to deliver new ideas, excitement, and excitement to customers’ daily lives. Features of the third installment of “Topvalu Mottainai Fish Series” ▶Using fresh black sea bream caught in the Seto Inland Sea
Oyster and seaweed farming is a thriving industry in the Seto Inland Sea, but in recent years there has been a problem in which black sea bream are being eaten before they are harvested. On the other hand, black sea bream caught in coastal fisheries have sometimes been returned to the sea without being put to effective use. The black sea bream that will be commercialized will be made from raw materials caught in collaboration with the Okayama Prefecture Yorishima Fisheries Cooperative along the Seto Inland Sea coast. They are placed in a cage and landed, and after the blood is drained, they are frozen and processed while maintaining their freshness. Because the fish is thoroughly processed after being caught, the meat has little odor, is refreshing yet has good fat, and has the subtle sweetness and umami of a white-fleshed fish.
▶ Seasoning that preserves the flavor and takes advantage of low-use fish that vary in meat quality.
Low-use fish has variations in plumpness and fat, but in order to eliminate this, we use pre-processing that does not bring out the flavor of the fish, resulting in a moist and soft texture. Black sea bream has little taste and goes well with any seasoning, but we finished it with two types of Japanese sauce that go well with side dishes, snacks, and bento boxes. This product is easy to prepare and saves time by simply baking after thawing.
Sales overview
Product Name: TOPVALU Mottainai Fish Series Black Sea Bream Steak (Salted Green Onion/Yuzu Miso Flavor)
Release date: Wednesday, June 12, 2024 *1
Sales stores: Approximately 450 stores including “Aeon”, “Aeon Style”, “Max Valu” *2
Number of items: 2 items
Price: 498 yen (537.84 yen including tax) *3
Specifications: 2 slices each (155g of green onion salt/150g of yuzu miso) Product Features: Black sea bream, which eats cultivated seaweed and oysters, was caught and used as an ingredient. White and smooth black sea bream seasoned with Japanese sauce.
■Salted green onion
[Image 2: https://prtimes.jp/i/7505/4384/resize/d7505-4384-57cf552db047e110a7e1-1.jpg&s3=7505-4384-d4a7b8b1802310a9fb25ffda270fb08e-2363×1772.jpg]
[Image 3: https://prtimes.jp/i/7505/4384/resize/d7505-4384-b418435191a17a2d0514-2.jpg&s3=7505-4384-503bf0b88b42508bda58a7ab2574f7e1-3900×2603.jpg] ■Yuzu miso flavor
[Image 4: https://prtimes.jp/i/7505/4384/resize/d7505-4384-140699744cc5a870cca4-3.jpg&s3=7505-4384-ca9d282cb7e0d6d00ff4432ea8d60196-2363×1770.jpg]
[Image 5: https://prtimes.jp/i/7505/4384/resize/d7505-4384-8a511cf395ed3c61a2bf-4.jpg&s3=7505-4384-c2ab1031069a6f523239f07c288ad6c2-3900×2603.jpg] *1: Release date varies depending on the developing company. *2: The product lineup may vary depending on the store, or the product may not be available.
*3: If purchased individually, the tax-included price will be rounded down to the nearest whole number.
“Topvalu Mottainai Fish Series” product lineup
*Due to the nature of the “Mottainai Fish Series” being low-use fish that are not intentionally caught, there may be times when it is not available or in some stores.
[Image 6: https://prtimes.jp/i/7505/4384/resize/d7505-4384-901f141e0530c6ab00bb-13.jpg&s3=7505-4384-4411c19a8a42a308712c8f7711e12dcc-425×545.jpg] Product name: TOPVALU Black sea bream steak, green onion salty/yuzu miso flavor Specifications: 2 slices each (155g of green onion salt/150g of yuzu miso) Price: 498 yen (537.84 yen including tax) *3
Features: Uses black sea bream, which eats farmed seaweed and oysters, as the raw material. White and smooth black sea bream seasoned with Japanese sauce.
[Image 7: https://prtimes.jp/i/7505/4384/resize/d7505-4384-ce753fcf9157c3a44afd-12.jpg&s3=7505-4384-2b11fa5e8c8a799e6f9ab62073c3347d-447×575.jpg] Product name: TOPVALU Domestic Medai Basil Sauce/Green Onion Salt Sauce Specifications: 2 slices each (155g of basil/160g of green onion salt) Price: 398 yen (429.84 yen including tax) *3
Features: We use “Minamikuromedai”, which is caught by boats that preferentially catch Kinmedai.
[Image 8: https://prtimes.jp/i/7505/4384/resize/d7505-4384-dbd16c00e0d3baceca4b-15.jpg&s3=7505-4384-72ae2f2068a9caeda70dd22215eeb914-435×540.jpg] Product name: Topvalu Bows Ginpo Steak (origin: America) Yuzu Miso Flavor/Lemon Pepper Flavor
Standards: 2 slices each (Yuzu miso 140g/Lemon pepper 145g)
Price: 398 yen (429.84 yen including tax) *3
Features: A boat that prioritizes redfish, flounder, and Atka mackerel, and also uses the fish that can be caught in combination. It has a fluffy and soft texture with good fat.
[Image 9: https://prtimes.jp/i/7505/4384/resize/d7505-4384-832dfa93396aaf1ffb0b-14.jpg&s3=7505-4384-0f35650408593e5df12690aaef192525-442×550.jpg] Product name: Topvalu Nagame Nuke Steak (origin: America) Basil sauce flavor/lemon pepper flavor
Standard: 2 slices each (185g each)
Price: 398 yen (429.84 yen including tax) *3
Features: This boat preferentially catches redfish and sablefish, and uses the fish that can be caught along with them. White-fleshed, smooth-tasting Nagame Nuke seasoned with Western-style sauce. For your reference
[Image 10: https://prtimes.jp/i/7505/4384/resize/d7505-4384-127f5ddf57a9de48e966-5.png&s3=7505-4384-ec26efa656488f3363d346a25e3fa323-386×323.png ]
Topvalu is working on product development to reduce food waste and loss throughout the supply chain. Starting in 2024, we will display the “Make Mottainai Tasty!” mark on foods developed by utilizing various “Mottainai” (Mottainai). *4
■Products using sweet potatoes*2 (scheduled to be released from March 2024) This product uses “Oyaimo”, a taro grown in Ehime Prefecture, as the raw material. The taro that is generally available in the market consists of two parts: the baby potato and the grandchild. Most of them are then discarded. I upcycled and used this.
[Image 11: https://prtimes.jp/i/7505/4384/resize/d7505-4384-06e17d7b4d363518769a-17.png&s3=7505-4384-f1fb6c2affee7a08f4a669081aac8254-720×720.png ]
Product Name: Topvalu Sweet Potato and Koji Dashi Porridge
Standard: 200g
Price: 298 yen (321.84 yen including tax) *3
Features: Rich and rich with lots of ingredients.
[Image 12: https://prtimes.jp/i/7505/4384/resize/d7505-4384-a92915f16ba04c3c6874-16.png&s3=7505-4384-57bede63573d8d45518f1afa17b0df8a-720×720.png ]
Product name: Topvalu cold sweet potato potage
Standard: 200g
Price: 398 yen (429.84 yen including tax) *3
Features: A creamy and luxurious cold potage where you can enjoy whole sweet potatoes.
■Seasoning using umami ingredients extracted from cabbage cores *2 (released sequentially from May 2024 *1)
We have upcycled the extract extracted from the core of cabbage, which is discarded during the process of cutting vegetables, and used it as a raw material for a simple and convenient seasoning combination. The packaging also uses 4% biomass raw material derived from sugarcane.
[Image 13: https://prtimes.jp/i/7505/4384/resize/d7505-4384-a216de8f51baa306c758-10.jpg&s3=7505-4384-0f3d26b3daa5623a66fe648ffe04ec56-1303×2039.jpg] Product name: Topvalu Best Price Snack Cabbage Mix
Standard: 40g
Price: 88 yen (95.04 yen including tax) *3
Features: Contains chicken extract that goes well with garlic powder. We use ground sesame seeds to bring out the sesame aroma.
[Image 14: https://prtimes.jp/i/7505/4384/resize/d7505-4384-3c7de4d25ea1e012ee8a-6.jpg&s3=7505-4384-8a3f19afd2010f16ac5d361146ae9604-364×570.jpg]
Product name: Topvalu Best Price Double-pot Meat Mix
Standard: 50g
Price: 88 yen (95.04 yen including tax) *3
Features: Accented with ginger and garlic, and finished with soybean miso and rice miso.
[Image 15: https://prtimes.jp/i/7505/4384/resize/d7505-4384-a99beafcdae0fed96b53-7.jpg&s3=7505-4384-8363f4192e2fec8e8c42f0dde1035260-364×570.jpg]
Product Name: Top Valu Best Price Pepper Meat Soup
Standard: 50g
Price: 88 yen (95.04 yen including tax) *3
Features: Features the flavor of oyster extract and bean sauce. Two types of soy sauce are used to add depth to the flavor.
[Image 16: https://prtimes.jp/i/7505/4384/resize/d7505-4384-9f9626d01c806b9a4793-9.jpg&s3=7505-4384-947b81f14895cc906ca87d0e5a6d37d8-1303×2039.jpg]
Product Name: Top Valu Best Price Goya Chanpuru Soup
Standard: 50g
Price: 88 yen (95.04 yen including tax) *3
Features: The exquisite combination of sugar and kelp extract brings out the flavor of bitter gourd while giving off the scent of bonito.
[Image 17: https://prtimes.jp/i/7505/4384/resize/d7505-4384-ec306d143d4664fdb5c2-8.jpg&s3=7505-4384-43c6ae29540638bd7bbeb10989994916-353×570.jpg]
Product Name: Top Valu Best Price Mapo Eggplant Soup
Standard: 60g
Price: 88 yen (95.04 yen including tax) *3
Features: The richness and umami of tenmen sauce, tochi soy sauce, and bean sauce give it a flavor that goes well with the rice.
[Image 18: https://prtimes.jp/i/7505/4384/resize/d7505-4384-e11c6e9482f96fa31195-11.jpg&s3=7505-4384-8fe391dca83f3f4d09682a91ac3c1d52-1266×2039.jpg]
Product name: Topvalu Best Price Daigaku Imonomoto
Standard: 60g
Price: 88 yen (95.04 yen including tax) *3
Features: By adding black molasses, it has a natural sweetness.
*4: Some products are currently being replaced with packaging that displays the “Make Mottainai Tasty” mark.
that’s all
More details about this release:
https://prtimes.jp/main/html/rd/p/000004384.000007505.html