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Home » Yoshinoya Collaboration between popular SNS influencer “Omurice Niisan” with over 1.7 million followers an d Yoshinoya official mail order shop

Yoshinoya Collaboration between popular SNS influencer “Omurice Niisan” with over 1.7 million followers an d Yoshinoya official mail order shop

Yoshinoya Holdings
Collaboration between popular SNS influencer “Omurice Brother” with over 1.7 million followers and Yoshinoya official mail order shop We are rolling out multiple measures, including distributing a video of how we made “Omelette Rice with Gyudon Toppings”
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Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yasutaka Kawamura, hereinafter referred to as Yoshinoya) will collaborate with omelet rice video creator “Omurice Niisan” from May 31st (Friday) to June 30th (Sunday). We will carry out collaborative measures on the “Yoshinoya Official Mail Order Shop” and Omelet Rice’s SNS accounts.
“Omelet rice brother x Yoshinoya collaboration” campaign special page https://e-shop.yoshinoya.com/shop/pages/yoshinoya_omuriceboy.aspx
[Image 1: https://prtimes.jp/i/19432/307/resize/d19432-307-83bdc1b72b7abbbbf944-0.jpg&s3=19432-307-388090a11cfacabcc6f269178663be2b-1030×472.jpg] Collaboration measure 1. Distributing a video of how to make an arranged recipe “Omelette rice with beef bowl ingredients” using “frozen beef bowl ingredients”
We asked Mr. Omelet Rice to create an adapted recipe using “frozen beef bowl ingredients.” The “Omelet Rice with Gyudon Toppings” invented by Mr. Omelet Rice is an omelet rice topped with “Frozen Gyudon Toppings” and pickled ginger, making it a beautiful and delicious menu with bright yellow, brown and red colors that stand out. A video of Omurice-nii-san cooking this “Omelette Rice with Gyudon Toppings” was released on Omurice-nii-san’s YouTube, TikTok, and Instagram accounts.
▶︎Now available on YouTube Shorts
https://www.youtube.com/shorts/rmHjkQMzvjQ?si=7r8mwVq3G2bzaz-o
[Image 2: https://prtimes.jp/i/19432/307/resize/d19432-307-82af73dac340c0f56e07-0.jpg&s3=19432-307-e3610f4a5f5ef368c127f892c78b1e52-194×342.jpg] Collaboration measure 2. Sale of limited quantity products with “Omelet rice brother x Yoshinoya collaboration special magnet” Yoshinoya’s official mail order shop and other EC mall stores will be selling the “Omelet Rice Brother x Yoshinoya Collaboration Special Set with Magnet” product. The products that come with the “Omelet Rice Brother x Yoshinoya Collaboration Special Magnet” are “Frozen Beef Bowl Toppings 7 Bag Set” for 3,402 yen, “Frozen Beef Bowl Toppings for 10 Bags Set” for 5,184 yen, and “Frozen Beef Bowl Toppings for 4 Toppings Set” for 5,184 yen. There are 3 types: 2 bags of frozen oyakodon ingredients + Yoshinoya original spoon for 4,290 yen. *Amounts include tax. The prices shown are from the Yoshinoya official mail order shop. There are slight differences depending on the store.
[Image 3: https://prtimes.jp/i/19432/307/resize/d19432-307-3022c7f76b39d2b4bcf8-0.jpg&s3=19432-307-dad2f2fe75eec4d0bd6769570987d82d-400×358.jpg] Collaboration initiative 3. Win a set of Omelet Rice x Yoshinoya collaboration goods! Implemented a gift campaign
Among those who follow Yoshinoya’s Instagram (@yoshinoya_co_jp) and like and comment on the collaboration posts, 5 people will be randomly selected to receive a “Omurice Brother x Yoshinoya Collaboration Goods Set”.
▶︎ Omelet rice brother x Yoshinoya collaboration goods set details ・Omurice-niisan x Yoshinoya collaboration goods “Omurice-niisan original hoodie (1 piece)
・[Signed by Omelet Rice Brother] Omelet Rice Brother x Yoshinoya collaboration special magnet (1 piece) ・500 yen charged Yoshinoya Purica (1 piece)
[Image 4: https://prtimes.jp/i/19432/307/resize/d19432-307-7d916d61a18f74a92601-0.jpg&s3=19432-307-6af3238de98320ff57e38812dff62ba1-1016×450.jpg] Cooking Creator Omelet Brother PROFILE
Omelet rice creator. 3 years experience with omelette rice. His trademark red hoodie and smug face make him very popular among young people and adults alike. The creative omelet rice he makes in response to viewer requests has become a hot topic, and in 2022, he won the gourmet category at the TikTok Awards Japan 2022. The omelette rice sold at TikTok Creative Festival NAGOYA in the same year sold out immediately after the performance started. In 2023, he was awarded “Gourmet Creator of the Year” for the second consecutive year at the “TikTok Creator Awards Japan 2023”. We will continue to create a sensation in the omelet rice industry.
[Image 5: https://prtimes.jp/i/19432/307/resize/d19432-307-06e37246426be758d2e0-0.jpg&s3=19432-307-5742777db87fb7507d192ecfb14025be-228×228.jpg] Yoshinoya official mail order shop
https://e-shop.yoshinoya.com/
[Image 6: https://prtimes.jp/i/19432/307/resize/d19432-307-a36940246f80aa33187c-0.png&s3=19432-307-e18cb5bbf38f0fdbcfae04a2ac55861c-152×152.png ]
▶︎Other mall official mail order sites
Yoshinoya Official Shop Rakuten Market Store
https://www.rakuten.ne.jp/gold/yoshinoya-shop/
Yoshinoya Official Shop Yahoo! Shopping store
https://store.shopping.yahoo.co.jp/yoshinoya-shop/
Yoshinoya official shop d shopping store
https://dshopping.docomo.ne.jp/partner/yoshinoya/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000307.000019432.html