Pernod Ricard Japan Co., Ltd.
Codigo 1530, a private tequila created using carefully selected ingredients and recipes passed down from generation to generation, is now available for the first time in Japan!
Four new items will be released on June 17th (Monday), including additive-free premium tequila aged in high-quality Napa Valley wine barrels.
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Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan) has begun selling Codigo 1530, a brand of additive-free premium tequila produced in Jalisco, Mexico, in Japan, and has expanded its main product Four new items will be released (*1) on Monday, June 17, 2024.
[Image 1: https://prtimes.jp/i/4201/285/resize/d4201-285-9a6a65ec123aac4bc9e0-0.jpg&s3=4201-285-2ba8b16066d262593b90c0b108d4c2f9-2083×1392.jpg] “Codigo 1530” is a private tequila brand produced only under one brand at a distillery in Amatitán, Jalisco, a famous tequila brewing region in central Mexico. Codigo 1530, a premium tequila brand, was established in 2016 based on traditional recipes that have been passed down from generation to generation for centuries, created with the passion of local distillers, and whose taste is known only to those in the know. is now available to people all over the world.
“Codigo 1530” is made from 100% blue agave (Ryujiorchid) and features a natural flavor that is made using a traditional manufacturing method with no additives (no additives, sweeteners, fragrances, colorants, or chemicals). is. In order to make the product more delicious and smooth on the palate, the raw material, agave, is harvested by hand at the perfect time when it is at its peak of ripeness. In addition, for aging, we use high-quality Napa Valley cabernet wine barrels (French oak) (*2) instead of the commonly used American whiskey barrels, resulting in a unique and delicate taste.
The new product that will be released in Japan is “Codigo 1530 Blanco”, which is unaged and has the rich flavor of carefully selected ripe agave.It has been aged for one month and has a faint pink color and a light flower-like aroma. “Codigo 1530 Rosa”, aged for 6 months, combines the purity of Blanco with the elegance of the aging process, “Codigo 1530 Reposado”, a 6-year aged product praised by experts as “the most luxurious extra añejo tequila (*3)” These are 4 items of “Codigo 1530 Orihen”. Both have won awards at numerous alcoholic beverage competitions and are highly praised for their taste.
Codigo 1530, which is made with a natural manufacturing method and taste that has been passed down for centuries, will finally be released in Japan. Please enjoy its delicate and rich taste. (*1) Our company will start shipping from June 17, 2024 (Monday). The handling start date varies depending on each handling company. (*2) “Codigo 1530 Blanco” is unaged.
(*3) Extra Anejo Tequila: Tequila aged for over 36 months, the longest aging period of all tequila grades.
“Codigo 1530” product overview
■ Codigo 1530 BLANCO
[Image 2: https://prtimes.jp/i/4201/285/resize/d4201-285-5d224a3adfe3b07cd3ad-1.jpg&s3=4201-285-ef80299f5c8c159b636012d1cad8b5ac-1000×1499.jpg] Codigo 1530 Swing
A premium tequila that does not require aging, pursuing pure taste by using only high-quality ingredients. We carefully select fully ripe agave with a high sugar content, and deliver it unripened and distilled to allow you to fully enjoy the rich flavor of agave. Price: Open / Reference retail price: 7,700 yen (tax included) Alcohol content: 40 degrees
Capacity: 750ml
[Tasting notes]
An earthy minerality with a beautiful balance of citrus sweetness. [Award history]
・2022 San Francisco World Spirits Competition Gold Award ・2021 PR%F Award Double Gold ・2021 Bartender Spirits Award Silver Award
[Image 3: https://prtimes.jp/i/4201/285/resize/d4201-285-71277f3c6f07f7668b9a-5.jpg&s3=4201-285-5aef9c6b5a77c3eee0a0b4cfd0c9c4a8-664×316.jpg] ■ Codigo 1530 ROSA Codigo 1530 ROSA
[Image 4: https://prtimes.jp/i/4201/285/resize/d4201-285-beba6a7faef2bc7a077c-2.jpg&s3=4201-285-cec9956a7ea2ef9de73a03f50a136f0a-1000×1499.jpg] Codigo 1530 Rosa
Aged for 1 month
Blanco is aged for one month in premium Napa Valley Cabernet French white oak barrels. Direct contact with wine barrels creates a subtle pink hue and light, floral scent. A sophisticated premium tequila with a beautiful, natural pink color as well as a natural taste.
Price: Open / Reference retail price: 9,020 yen (tax included) Alcohol content: 35 degrees
Capacity: 750ml
[Tasting notes]
The top notes are led by bright agave characteristics, finishing with soft red wine nuances of Cabernet.
[Award history]
・2021 SIP Award Gold Award
・2021 SIP Award Innovation Award
[Image 5: https://prtimes.jp/i/4201/285/resize/d4201-285-3d1a0ec3c6e99ddeeb6d-6.jpg&s3=4201-285-0868facd08d6c19fbb68527f2ace7d62-719×316.jpg] ■ Codigo 1530 REPOSADO Codigo 1530 REPOSADO
[Image 6: https://prtimes.jp/i/4201/285/resize/d4201-285-37530ca7a053f6288476-3.jpg&s3=4201-285-8d4656f1cc52ae390066966a2f6c135d-1000×1499.jpg] Codigo 1530 Reposado
Aged for 6 months
A premium tequila that combines the purity of Blanco with the elegance of the aging process. The Napa Valley Cabernet wines are aged in French oak barrels that are hand-charred at a private distillery in Amatitán to create a rich flavor. In addition, we have inherited an aging process that emphasizes taste.
Price: Open / Reference retail price: 11,000 yen (tax included) Alcohol content: 40 degrees
Capacity: 750ml
[Tasting notes]
Enjoy the complex scent of bright agave, sweet vanilla, caramel, and exquisite cocoa powder.
[Award history]
・2022 San Francisco World Spirits Competition Silver Award ・2022 SIP Awards Gold Award & 2022 Consumers Choice Award
[Image 7: https://prtimes.jp/i/4201/285/resize/d4201-285-5297dbce24d1548f8412-7.jpg&s3=4201-285-597ebeefea299e54dbd019b99a7a6803-140×138.jpg] ■ Codigo 1530 ORIGEN
[Image 8: https://prtimes.jp/i/4201/285/resize/d4201-285-c93725648d4500a2228e-4.jpg&s3=4201-285-18ee1a2c2abc145804a2e111721afd67-1000×1419.jpg] Codigo 1530 Orihen
Aged for 6 years
A masterpiece praised by experts as the “most luxurious extra anejo tequila.” Its complex flavor combines the sophistication of aged tequila with many of the notes found in whiskey and fine cognac. The Napa Valley Cabernet wines are aged in French oak barrels that are hand-charred at a private distillery in Amatitán to create a rich flavor. This is a sophisticated extra anejo tequila with a long history in the tequila market.
Price: Open / Reference retail price: 55,000 yen (tax included) Alcohol content: 40 degrees
Capacity: 750ml
[Tasting notes]
Aromas of spice, vanilla, caramel and sweet oak provide a powerful flavor. Rich flavors of dried figs and cinnamon.
[Award history]
・2022 PR%F Award: Taste Category Double Gold
・2022 PR%F Award: Package & Design Category Double Gold
[Image 9: https://prtimes.jp/i/4201/285/resize/d4201-285-f38e8516ffe8c63c5eb0-8.jpg&s3=4201-285-231df60922a14870d07662909341f2a8-170×150.jpg] Features of “Codigo 1530”
[Image 10: https://prtimes.jp/i/4201/285/resize/d4201-285-7ad45fe81dc84154ceb1-9.jpg&s3=4201-285-dc1cb1ff2857610cc086c1387696d6d8-2126×527.jpg] Carefully selected raw materials
・Premium tequila made from 100% blue agave
・Uses fully ripe agave harvested at the best timing of peak maturity. ・No additives (no additives, sweeteners, flavors, colorants, or chemicals) Manufactured at a distillery dedicated to “Codigo 1530”
・Private Tequila: Only one brand, “Codigo 1530,” is produced at a distillery in Amatitán, Jalisco, a famous tequila brewing region in central Mexico.
– Recipes handed down from generation to generation: Created with passion by local distillers in the small village of Amatitán, and maintained through centuries of tradition and techniques.
Aged in premium Napa Valley Cabernet wine barrels
Matured in high-quality Napa Valley Cabernet wine barrels (French oak) rather than the commonly used American whiskey barrels
* “Godigo 1530 Blanco” is unaged.
-Feelings behind the brand logo and name-
[Image 11: https://prtimes.jp/i/4201/285/resize/d4201-285-3ff980c8de69dc29fb48-17.jpg&s3=4201-285-b16ecd3589e7a30284d837b9aa15db1a-1252×888.jpg] Amatitán, where Codigo 1530 was produced, was officially recognized as a city in New Galicia after the colonial struggle of 1530. The state of Jalisco was given a coat of arms with a Jerusalem cross by the Spanish monarch, and the Jerusalem cross is used in the Codigo 1530 brand logo as a symbol of its history.
In addition, the name “Codigo 1530” originates from the values of generations of producers who pay homage to “Los Codigos” (Old World norms and customs), which are still rooted in Amatitán.
Manufacturing process of “Codigo 1530”
1. Harvested by hand
Harvesting mature agave in Amatitán’s rich volcanic ash soil makes it possible to use agave with a high sugar content.
[Image 12: https://prtimes.jp/i/4201/285/resize/d4201-285-90a9aafa1c4f5e610797-10.jpg&s3=4201-285-12bd108915d968b6c859e04e47620b13-639×718.jpg] 2. Uniform saccharification
Using a unique steam kiln, the appropriate amount of agave is evenly steamed to create a soft and sweet flavor.
[Image 13: https://prtimes.jp/i/4201/285/resize/d4201-285-f5a8614dcccf6c9315cb-11.jpg&s3=4201-285-9e97f37fe69aeaa6a3817e1b42511310-2316×2504.jpg] 3. Extraction
Using our own agave shredder, we extract only first-press juice. Produces a pure taste with less bitterness.
[Image 14: https://prtimes.jp/i/4201/285/resize/d4201-285-aee795ad2d20fb030d84-12.jpg&s3=4201-285-880859414daae13c5fa1f10f05cef230-2148×2700.jpg] 4. Fermented with organic yeast
Fermented using organic yeast from a small local family-run bakery, giving it a special aroma and richness.
[Image 15: https://prtimes.jp/i/4201/285/resize/d4201-285-ab00f06e0456eef88488-13.jpg&s3=4201-285-cc4a5e6d02f44bd42b99e5bdcbbb2c17-2350×2700.jpg] 5. Double distillation
Double-distilled in a custom-built pot still to adjust the alcohol content to 40-42%. Flavor is retained by reducing dilution during bottling.
[Image 16: https://prtimes.jp/i/4201/285/resize/d4201-285-c00e68a89aae1ef05be7-14.jpg&s3=4201-285-6d9d8aa7ca17a607f52bf8ff9a7fda5e-2195×2700.jpg] 6. Aging in wine barrels
Aged in premium Napa Valley Cabernet French oak barrels for a unique and delicate finish.
* “Codigo 1530 Blanco” is unaged.
[Image 17: https://prtimes.jp/i/4201/285/resize/d4201-285-fd174c87ce17347da5a7-15.jpg&s3=4201-285-a8bc9310e6e28b130aaf2252ba2c2448-998×1258.jpg] 7. Bottled by hand
Each bottle is hand-bottled at a distillery in Amatitán, Jalisco, central Mexico.
[Image 18: https://prtimes.jp/i/4201/285/resize/d4201-285-56737a7418385ec16ab6-16.jpg&s3=4201-285-e5e8496f1737eb214ca0db7828de1831-768×1024.jpg] About Pernod Ricard
Pernod Ricard is a global leader in the spirits and wine industry, combining traditional craftsmanship with cutting-edge branding and global distribution technology. The group’s notable product ranges, ranging from premium to luxury brands, include Absolut Vodka, Ricard (Pastis), Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet (Scotch whisky), Jameson (Irish whisky) and Martell. (cognac), Havana Club (rum), Beefeater (gin), Malibu (liqueur), Maison Mumm, and Perrier-Jouët (champagne). The Group’s mission is to ensure the long-term development of its brands. To achieve this goal, we position our group’s employees around the world as ambassadors of our clear goal of conviviality and inclusive culture, while paying the utmost attention to people and the environment. Pernod Ricard’s consolidated sales in 2023 were 12,137 million euros.
Pernod Ricard is listed on NYSE Euronext (ticker: RI, ISIN code: FR0000120693) and is a member of the CAC40 index and the Euro STOXX 50 index.
About Pernod Ricard Japan Co., Ltd.
Pernod Ricard Japan was established in 1990 as a wholly owned subsidiary of Pernod Ricard Asia S.A.S. Since then, we have been selling alcoholic beverages, mainly group products, at domestic alcoholic beverage stores and duty-free markets, and have achieved remarkable progress in sales of alcoholic beverages in the domestic and duty-free markets. Now, 34 years after its establishment, Pernod Ricard Japan has an outstanding portfolio in the spirits and wine field and continues to develop as a leading company in Japan. [Product inquiries]
Pernod Ricard Japan Co., Ltd.
[TEL] 03-5802-2756
[WEB] https://www.pernod-ricard-japan.com/brands/domestic/spirits/codigo1530/ More details about this release:
https://prtimes.jp/main/html/rd/p/000000285.000004201.html