Curry Research Institute Co., Ltd.
[Curry Trend 2024 is “Craft European Curry” and “New Spice European Curry”!!] Due to the large number of inquiries, we will be holding the second “Curry Trend 2024 Online Individual Consultation Session” for curry restaurant operators!
Do you know about “Craft European Curry” and “New Spice European Curry” which are on the verge of becoming a big hit? There is a very high possibility that it will suddenly become a big hit, whether it’s eating out or eating in, and those in the curry business who are sensitive to trends are already taking action.
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Curry Research Institute Co., Ltd. (Shibuya-ku, Tokyo/Representative Director: Takehisa Inoue), an information dissemination organization specializing in curry, is holding an annual press seminar again this year as the “Curry Trend 2024 Online Explanation Course”. It will be held on the 2nd (Sunday) of the month.
In addition to the media and curry university students, we will also be holding a “Curry Trend 2024 Online Individual Consultation Session” for curry restaurant operators, but due to the large number of requests to participate in the course from curry business operators, we have urgently decided to hold a second session. The event will be held. We will explain the details of “Craft European Curry” and “New Spice European Curry,” which we are confident will become a trend this year.
[Image 1: https://prtimes.jp/i/33279/437/resize/d33279-437-06d71a3c41580feba881-0.jpg&s3=33279-437-6cacad25825bdb32609d6401c7b1380b-552×155.jpg] -Seminar Overview-Project Name: 2nd Curry Trend 2024 Online Individual Consultation Session Period: June 2nd (Sunday) 15:00-17:00 Contents: Curry with a representative from Curry Research Institute who knows everything about the curry industry Takehisa Inoue, the university’s president, will personally teach you how to use it. Theme: About the 2024 Curry Trend → Please read the summary below and use it as a reference. Target: Curry restaurant management and personnel fees: 1 hour/100,000 yen (excluding tax) Application: Curry University Email: info@currydaigaku.jp Addressed to Kobayashi *The secretariat will contact you regarding details. *Please note that if the number of participants exceeds the planned number, we may decline your application. *Zoom will be used for individual consultation meetings. Content: What kind of curry will be popular in 2024? , What is the 2024 trend curry “Craft European Curry” and “New Spice European Curry”? …etc. We’ll explain everything about this year’s popular curry!・Background and reasons behind the popularity of “Craft European Curry” and “New Spice European Curry” ・Systems and types of “Craft European Curry” and “New Spice European Curry” ・Notable products of “Craft European Curry” and “New Spice European Curry” Representative stores of “Craft European Curry” and “New Spice European Curry” ・Changes in curry trends in recent years
[Image 21: https://prtimes.jp/i/33279/437/resize/d33279-437-ba1f96bf11ef3ad4f0d4-5.jpg&s3=33279-437-546268099226417be41e321e8d9f1062-862×13.jpg] ■□■ Explanation on curry trends in 2024 ■□■ (This is a report from the research team) Announcing the curry that will be very popular this year! Curry trends derived from a wealth of data by the Curry Research Institute.This is the curry that will create a boom in 2024! Curry Research Institute Co., Ltd. (Representative: Takehisa
Inoue/Shibuya-ku, Tokyo), Japan’s only consulting company specializing in curry, has announced the “curry trends” for 2024. We will introduce the curry that will be very popular this year, the reasons why, and the curry restaurants and curry products that are getting a lot of attention.
[Image 3: https://prtimes.jp/i/33279/437/resize/d33279-437-4e77bc0862a53e95c9e6-0.jpg&s3=33279-437-523f5776b88b3959f4621d133d15cf93-780×780.jpg] As you all know, curry is said to be the “national food” and has been a standard menu item for many years at home, in school lunches, in company cafeterias, and in restaurants. When entering a restaurant for the first time and not knowing the contents of the dish, many people choose “curry” because it gives them a sense of security. Curry is used in countless foods, including soba, udon, ramen, bread, and snack foods. You won’t find many other foods like this. Curry is still widely spread throughout Japan, and Curry Research Institute Co., Ltd. is working hard to further spread and develop curry culture. We have also opened “Curry University/Curry Graduate School”, a training institution for curry professionals, and each year we produce many talented people into the curry industry. The company continues to research and analyze what kind of curry is popular now and what kind of curry will become popular in the future. This is a company that thinks about curry from morning till night. Information about curry is collected every day from a wide range of networks. This includes over 1,000 companies and related parties, from curry manufacturers to curry specialty stores, curry product retailers, and online shops. Of course, we also receive the latest information on curry from people who have graduated from Curry University and are active in the curry industry. The introduction is a bit long, but as mentioned above, the curry trends for 2024 announced by the Curry Research Institute are highly accurate predictions based on a wealth of data. Well, what kind of curry is it?
[Image 11: https://prtimes.jp/i/33279/437/resize/d33279-437-f23bac0545d63b09eb16-7.jpg&s3=33279-437-216c96a06bcd06d208ff8c925f97a5f1-681×17.jpg] What curry will be popular this year? Straight! “Craft European-style curry” ≒ “New spice European-style curry”! The momentum of “spice European curry”, which rose from 2022 to 2023, shows no signs of slowing down, and is evolving more and more sophisticatedly. In 2024, “New Spice European Curry” and “Craft European Curry” will be released with original and deep flavors that incorporate the outstanding techniques of professional curry chefs, including their extensive knowledge of spices and ingenious usage methods. Be on trend!
[Image 5: https://prtimes.jp/i/33279/437/resize/d33279-437-31317313770a142e070e-0.jpg&s3=33279-437-7d91fe3427cce32a5fd0ffb941237bc6-531×531.jpg] The 2024 curry trend is “Craft European Curry” ≒ “New Spice European Curry”! Even if you say that, there may be many people who don’t get it. I will explain what kind of curry is spiced European-style curry. This high-quality curry is truly a masterpiece of curry craftsmanship, and is loved by foodies and curry lovers alike. What kind of curry are these “New Spice European Curry” and “Craft European Curry”? I would like to tell you. ■What is “Spice European Curry”? This curry is based on the flavor, richness, and mildness of traditional European curry, and uses a blend of spices and roasting to create a rich aroma and deep flavor. A variety of cooking techniques are used to bring out the flavors and aromas of spices such as cumin, coriander, and black pepper, which are familiar to Indian curries and spice curries. A perfect combination of the smooth richness of a classic European curry and the spicy impact of an Indian curry. When you take a bite, the first thing you notice is the rich and creamy taste typical of European curry. Next, the stimulation and aroma of spices gradually spreads, giving a vivid accent to your taste buds. It is exactly the best of European style curry and spiced curry. You can enjoy the deep aroma and complex flavor of spices while enjoying the richness and umami. It is rapidly gaining popularity as a luxurious curry that allows you to enjoy the spiciness that traditional European curries lack.
[Image 6: https://prtimes.jp/i/33279/437/resize/d33279-437-22ed7c8cc4a780132c22-0.jpg&s3=33279-437-60812795e6bd1ab54268fb9e47d35685-684×684.jpg] ■What is “Craft European Curry”? Each curry is a work of art, created by craftsmen with skill and passion. It has a variety of unique flavors and has gained enthusiastic support from foodies and curry lovers. The biggest feature of this curry is that the professional skills of the craftsmen shine through. You can feel the attention to detail in everything from the selection of spices to the way they are used. Each spice, such as cumin, coriander, and black pepper, harmonizes with each other in exquisite balance, bringing out a rich aroma and deep flavor. Advanced techniques such as roasting and mixing spices create a unique flavor not found in other curries. Moreover, this curry is not just food, but a work of art. Our artisans put their heart and soul into each dish, providing curry that is both beautiful to look at and deep in taste. As a result, it has been featured in many gourmet magazines and media. In particular, it has been featured in top gourmet magazines such as “Ryori Kingdom” and is attracting a lot of attention. Furthermore, various manufacturers and stores have adopted this “Craft European Curry”, and its reputation is increasing. This curry, which combines professional skills and passion, will provide you with an unforgettable experience once you taste it. This is a dish that goes beyond just curry and is like a work of art.
[Image 7: https://prtimes.jp/i/33279/437/resize/d33279-437-3f4d0b1ba8f3f02b0981-0.jpg&s3=33279-437-d0b43221ce756495447ef9f007d2a1b4-692×519.jpg] ■Evolved from “Spice European Curry”! What are the characteristics of “New Spice European Curry” and “Craft European Curry”?
[Image 8: https://prtimes.jp/i/33279/437/resize/d33279-437-2a034c84135bd0a6652c-18.jpg&s3=33279-437-15f76392c4b907b142352e63d666d048-507×658.jpg] Next, “New Spice European Curry” and “Craft European Curry” are high-quality curries that can be described as artisanal curry, and are popular among foodies and curry lovers. I would like to explain the background and reasons why curry has become a trend this year, based on the changes in curry in recent years. ■Changes in curry trends in recent years Around 2017, spiced curry became all the rage in Osaka, and the following year, in 2018, it spread across the country. After that, until around 2021, spice curry continued to be highly popular as the center of the curry industry. However, once the spice curry boom subsided, “New European-style curry” began to attract attention. This new style of curry has been around since around 2018, but because spice curry was so popular, it didn’t really make it into the spotlight. In 2023, “Spice European curry”, which combines the best parts of spice curry and New European style curry, became a boom and attracted the attention of many people. In 2024, “Craft European Curry”, which pursues even higher quality, will be released, and it is attracting a lot of attention as a curry that shows the skill of the craftsman.
[Image 9: https://prtimes.jp/i/33279/437/resize/d33279-437-9a23e4718749dc93ad5b-10.jpg&s3=33279-437-6cd52aec5b1f118ef0c7fb4a35208737-669×329.jpg]
[Image 11: https://prtimes.jp/i/33279/437/resize/d33279-437-f23bac0545d63b09eb16-7.jpg&s3=33279-437-216c96a06bcd06d208ff8c925f97a5f1-681×17.jpg] ■Reasons for becoming a trend 1. New market trends The spice curry boom that had driven the curry industry in recent years has subsided, and there is a return to European-style curry. In 2023, “Spice European Curry”, which emphasizes spices on European-style curry, will become popular and become a big boom! This trend has spread
nationwide, and famous restaurants are opening one after another where you can enjoy the owner’s special spices and curry cooking techniques that can only be tasted at those restaurants, and have become a hot topic of conversation. 2. Professional spice techniques permeate the home It is said that the technique of using spices is difficult at home, but various food manufacturers are introducing “new spice European curry” and “craft European curry” that can be enjoyed at home. They have developed retort pouches and roux and are releasing them one after another. Because the product emphasizes aroma and flavor rather than the spiciness of spices, it has become an unprecedented hit because it allows you to easily enjoy professional flavor at home. 3. Introduced on TV and other media, and become a hot topic on SNS! “Craft European Curry” has been covered by the media, mainly at restaurants that specialize in curry, which is currently attracting attention, and is starting to become a hot topic among curry fans on social media. Additionally, as the number of programs that introduce recipes and other ways to upgrade home-made curry is on the rise, the restaurant industry and manufacturers are also taking advantage of this boom and are planning to introduce new products and menus one after another. .
[Image 11: https://prtimes.jp/i/33279/437/resize/d33279-437-f23bac0545d63b09eb16-7.jpg&s3=33279-437-216c96a06bcd06d208ff8c925f97a5f1-681×17.jpg] ■Introducing famous shops offering “New Spice European Curry” and “Craft European Curry” It is difficult to use spices in ordinary households, but famous shops and food manufacturers that take advantage of the owner’s commitment to spices have introduced aromatic spices. New menus and new products that take advantage of the flavor of yam and umami are being released one after another, and now you can easily enjoy it at home. In addition, opportunities to introduce recipes on TV programs and social media have increased, creating a boom. This time, we will introduce some notable stores and retort curry & roux from among the many stores and products that offer “New Spice European Curry” and “Craft European Curry.” ◆Introducing famous restaurants where you can enjoy “New Spice European Curry” and “Craft European Curry”! 〇 “Her Curry” is a representative restaurant of spiced European style curry in Kyodo, Tokyo. A homely restaurant serving spiced curry and home-cooked dishes with lots of vegetables!
[Image 12: https://prtimes.jp/i/33279/437/resize/d33279-437-34c85fef9a52ddcbb3e6-11.jpg&s3=33279-437-35cd63d8db98f05d751dc4c2300aebdc-1052×758.jpg] Shop name: Kanojo no Kare Menu name: Creative curry with lots of vegetables – Classification – European style curry with new spices – Features – Homemade using five-grain rice, roasted cashew nuts, and a variety of other vegetables Spice Curry Address: 2-7-14 Kyodo, Setagaya-ku, Tokyo Lily Studio & Cafe Telephone: 070-8541-1743 Business hours: 11:00-16:00 (L.O. 15:30) Closed: Mondays・The curry provided by KANO, who is also a Tuesday nutritionist, uses plenty of healthy five-grain rice and a variety of vegetables to provide a homely yet spicy curry. The chicken wings are extremely nutritionally balanced, and the slow-cooked, juicy chicken wings are said to be delicious.
[Image 13: https://prtimes.jp/i/33279/437/resize/d33279-437-6d848cca135da19801ef-11.jpg&s3=33279-437-df7fc8873c9d34aca70ff331e86d1df5-240×293.jpg] Owner: KANO Profile
Utilizing his experience working as a nutritionist, he offers creative curry full of vegetables that incorporates elements of the popular spice curry, which is both homely and homely, with the concept of “going between a specialty restaurant and a home-style restaurant.” There is.
He is also certified as a spice instructor and spice sommelier. He is good at disseminating information using SNS, and sends out the latest information on various menus every day.
〇 “Tsuki no Kane” is a new and popular restaurant in Maebashi, Gunma Prefecture. Volunteers of curry have gathered to pursue “the ultimate spice x European curry”!
[Image 14: https://prtimes.jp/i/33279/437/resize/d33279-437-1747d87d9e98fd97f8fb-11.jpg&s3=33279-437-c58dbb483f545c5bc663d23e8ccd04c9-898×599.jpg] Store name: Tsukinokane Menu name: Craft technique exquisite European curry – Category – “Spice European curry” “Craft European curry” – Features – Beef, beef bone, pork, pork bone, sautéed onion, fond de baud Deep richness with a lingering aftertaste
The finest curry with concentrated flavor Location: – Maebashi store – 2-7-20 Chiyoda-cho, Maebashi City, Gunma Prefecture Phone:
027-212-0212 Business hours: 11:00-22:00 Closed: None September 2023 A popular curry restaurant that opened in April and is representative of Gunma with its “new spice European-style curry.” A new style of curry that is based on European-style curry and has a unique spiciness that is not found in traditional “spice European-style curry.” An up-and-coming food and beverage entrepreneur travels around the curry hotspot of Kanda and other places to sample curry, and spent a year working with a chef who has worked at famous restaurants to develop the ultimate curry, which is attracting attention.
[Image 15: https://prtimes.jp/i/33279/437/resize/d33279-437-0f89b178e2bbbbf5a4fb-11.jpg&s3=33279-437-7391d9e6cba95b1db2c9a45ee3ffd71e-403×328.jpg] Entering the world with a brand from Maebashi!
Curry shop on Maebashi Chuo-dori shopping street
*Opening on September 11, 2023
Owner: Tatsuo Hayashi A restaurant manager from Takasaki City. Operates three izakaya restaurants in Tokyo. After graduating from university, while working at a trading company, he pursued his dream of running a restaurant and retired. After gaining experience at Japanese restaurants overseas, he opened an izakaya called “Daruma Sakaba” in Kanda two years ago, followed by a second location in Akasaka. A graduate of Gunma Innovation School (GIS). Through this connection, he was approached to open a curry restaurant, and he opened a curry restaurant out of a desire to make a triumphant return to his hometown of Gunma. It has grown into a curry restaurant that represents Maebashi and Gunma. ◆Introducing “New Spice European Curry” & “Craft European Curry” that you can easily enjoy at home – Retort curry & roux – Roux Department – ■ House Foods Co., Ltd. “X-BLEND CURRY (Cross Blend Curry)”
[Image 16: https://prtimes.jp/i/33279/437/resize/d33279-437-70c4cd6e6bad64d578e2-11.jpg&s3=33279-437-2e9f2ddfabbf32e9b62546cf924281b8-305×163.jpg] Seller: House Foods Co., Ltd.
Product name: “X-BLEND CURRY (Cross blend curry)”
-Classification- New spice European curry
Price: 540 yen https://housefoods.jp/products/special/x-blend/ A new product that was developed focusing on the aroma and flavor of spices, rather than the spiciness of spices. We use the widest variety of spices (including differences in origin and degree of processing) among the house’s roux products. We have created a home-made curry full of spices that even children will want to eat. *Cumulative sales exceeded 5 million units within 5 months of release! It has become a popular product. ■SB Foods Co., Ltd. “Spice Premium European Curry”
[Image 17: https://prtimes.jp/i/33279/437/resize/d33279-437-f7f2d3e50a06c3a17626-11.jpg&s3=33279-437-b6a847e20c4a80f9883c7ebe73bff224-382×611.jpg] Seller: SB Foods Co., Ltd.
Product name: Spice Premium European Curry
-Classification-Spice European curry
Price: 219 yen
https://www.sbfoods.co.jp/products/detail/18304.html
A powder roux made from spices that expresses the authentic taste of a curry specialty store. A deep aroma of allspice with a sharp aftertaste of coarsely ground black pepper. European style curry with spices. (Wheat-free) ■ House Foods Co., Ltd. “Shitamachi BISTRO CURRY Medium Spicy”
[Image 18: https://prtimes.jp/i/33279/437/resize/d33279-437-c0bb951c075d017a5a84-11.jpg&s3=33279-437-ce0b1eda12593334f7cea50f0a939b7e-398×538.jpg]
Seller: House Foods Co., Ltd.
Product Name: Shitamachi BISTRO CURRY Medium Spicy
-Classification- Craft European style curry
Price: Open price
https://housefoods.jp/products/special/shitamachi/
It was developed with the image of a special curry served at a “stylish and comfortable bistro” in a city like Tokyo’s Kuramae or Kiyosumi Shirakawa, where a downtown atmosphere and modernity fuse. A rich and rich curry with the flavors of minced meat and three types of onions. You can easily enjoy it at home just by heating it in the microwave. This retort curry is extremely popular, achieving 180% of its sales target within two months of its release. ■Nakamuraya “THE Rich-Rich Spicy Curry-”
[Image 19: https://prtimes.jp/i/33279/437/resize/d33279-437-427846f92935cc6e84d6-11.jpg&s3=33279-437-17200c25cd2564ac3cff79775ba2f48d-564×339.jpg] Seller: Shinjuku Nakamuraya
Product name: THE rich-rich spicy curry
-Category-New spice European curry
Price: 356 yen (tax included) https://www.nakamuraya.co.jp/products/curry01/021/ A retort pouch curry series that offers a deep, rich taste that could only be found at European-style curry specialty stores. It uses a special roux that has been aged for 5 days and original curry powder, and is finished with a highly aromatic flavor using Nakamuraya’s unique spice blending technique. It’s also convenient because it’s a microwaveable pouch, so you can easily heat it up right in the bag. ■MM Dental/Orthodontic Dentistry “Special European beef curry made by a curry-loving dentist”
[Image 20: https://prtimes.jp/i/33279/437/resize/d33279-437-968909e75c23fa332a23-11.jpg&s3=33279-437-5f0506828cb130b7bc8b5ba6a76acccc-428×599.jpg] Seller: MM Dental / Orthodontics
Product name: Special European beef curry made by a curry-loving dentist -Classification- New spice European curry
Price: 540 yen (sold as a set)
https://mm-dental-ortho.com/2023/12/31/post-637/
We heard from orthodontic patients that they wanted to eat curry but were worried about the color staining their orthodontic appliances, so we decided to develop a curry that won’t stain even during orthodontic treatment! A unique retort curry developed in collaboration with a subsidiary of House Foods. It is characterized by the sweetness of vegetables and fruits, the right amount of spice, and the deep, rich taste of a European-style curry base. It is popular because it does not stain orthodontic appliances, so you can enjoy curry to the fullest even during orthodontic treatment. 〇To everyone involved in the media, we will provide detailed information about the curry trend, so please feel free to contact us.
(*Please refrain from visiting the general public or business people). -Curry Research Institute- 512 Valor Yoyogi, 2-26-5 Yoyogi,
Shibuya-ku, Tokyo 151-0053 TEL 03-6276-7266 http://www.currysoken.jp/
[Image 21: https://prtimes.jp/i/33279/437/resize/d33279-437-ba1f96bf11ef3ad4f0d4-5.jpg&s3=33279-437-546268099226417be41e321e8d9f1062-862×13.jpg]
[Image 22: https://prtimes.jp/i/33279/437/resize/d33279-437-432d7b855528ca5f7d01-19.jpg&s3=33279-437-fa8da9222dee2023d3b165d551e29e2e-650×119.jpg] “Curry Research Institute” aims to further develop curry, which is loved by all Japanese people and is even said to be the national food, by exploring the food culture of Japan as a whole through curry, and a health approach by popularizing curry as a healthy food. The purpose is to encourage and develop. http://www.currysoken.jp/
[Image 23: https://prtimes.jp/i/33279/437/resize/d33279-437-fb93ea19ee7e7f0a90ae-19.jpg&s3=33279-437-c4cf2cf038e517162b27a1bd91c46095-650×175.jpg] You can learn about curry systematically and practically, and acquire all the essential knowledge to understand curry. We aim to learn not only as mere knowledge, but also as “living learning” that can be put into practical use in business and at home. You can learn in an easy-to-understand manner based on the text supervised by Takehisa Inoue, a leading expert in the curry world. This is Japan’s best curry course. https://currydaigaku.jp/
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