[NPO Japan Nail Artist Association] “Let’s go to a nail salon” “Let’s become a nail artist” JNA promotes the appeal of nail salons and nail artists on TV in the Kansai area
CM broadcast
*View in browser* *NPO Japan Nail Artist Association*
Press release: June 1, 2024
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“Let’s go to a nail salon” “Let’s become a manicurist” JNA promotes the appeal of nail salons and manicurists TV commercial aired in Kansai area
The NPO Japan Nail Artists Association (abbreviation: JNA, location: Chiyoda-ku, Tokyo, president: Sachiko Nakasone) aims to spread the appeal of nail art to society by encouraging people to “go to a nail salon” and “become a manicurist.” We distribute TV commercials and digital media (SNS advertisements) under two themes.
The TV commercial was aired in the Kanto area from February to March, but this time it will be aired in the Kansai area for one month from June 1st (TV Osaka: Broadcast times are irregular)
. In the future, we plan to expand the service to the Chukyo area, Hokkaido, Tohoku, and Kyushu. At the same time, video advertisements will be distributed nationwide on digital media (YouTube, TikTok, Google, etc.).
There are three types of videos: “Let’s go to a nail salon” and “Let’s become a manicurist.” Each video is 30 seconds, 15 seconds, and 6 seconds long. Use them depending on the media.
* “There is power in a small sparkle” *
Nails add color and shine to the tiny toes and can express beauty and cuteness. It can also influence the hearts and minds of the people who do their nails, such as joy, confidence, strength, and intelligence. There are various reasons why people wear their nails, but we believe that nails have a special “power”. Even the smallest nails have power, and they can give sparkling power to all people who live hard. We have put JNA’s thoughts into this video.
* [Let’s go to the nail salon] *
The videos depict the daily lives of people of various ages and occupations, and the reasons and thoughts behind each person’s nails are layered in words.
Beautiful, cute, and free nails are also a highlight.
Let’s go to the nail salon CM image 1
Let’s go to the nail salon CM image 2
*30 seconds version*
https://youtu.be/MCZhNHeA1fA
*15 seconds version*
https://youtu.be/5iBD0sVTTHo
*6 seconds version*
https://youtu.be/EW2u0ci2Z6Q
* [Let’s become a nail artist] *
The reason why nail artists are nail artists and the feelings and thoughts of people who are going to become nail artists are expressed through nail treatment scenes and nail school scenes. Being a nail artist is a job that can give you energy! I would be happy if more people aspire to become such nail artists.
Become a Nail Artist CM Image 1
Become a Nail Artist CM Image 2
*30 seconds version*
https://youtu.be/XP-Nj4BpyOw
*15 seconds version*
https://youtu.be/ivIzJloPfAc
*6 seconds version*
https://youtu.be/U77eRO4r1d8
The videos include “Let’s go to a nail salon” and “Let’s become a nail artist.”
3 types, 30 seconds, 15 seconds, and 6 seconds. It is used differently depending on the media. All videos are published on the YouTube channel “Nail TV”.
* [Nail TV] *
https://nail-tv.jp/
Nail TV TOP screen
■What is the NPO Japan Nail Artist Association?
Established in 1985 for the purpose of developing a healthy nail industry in Japan.
Japan’s largest nail industry organization, established in 2013. We are striving to popularize nails and improve the skills and status of nail artists by conducting nail-related qualification and
certification projects such as the JNA Gel Nail Skills Certification Examination, and holding events such as the world’s largest nail event “Tokyo Nail Expo.”
NPO Japan Nail Artist Association Official Website: https://www.nail.or.jp Instagram: https://www.instagram.com/jna_official/
YouTube: https://www.youtube.com/@tnetv2011
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